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Best Internet 201 2. Permission Marketing is the way to make advertising work again!. Changes. Changes. Evolution of the mouse. Buttons should be at least 44px high Drop shadows to appear tappable Pre header, navigation and tables of content are very important - PowerPoint PPT Presentation
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Best Internet 2012
Permission Marketing is the way to make advertising work
again!
Changes
Changes
Evolution of the mouse
Optimal mobile newsletter
• Buttons should be at least 44px high• Drop shadows to appear tappable• Pre header, navigation and tables of
content are very important• Links shouldn’t be stacked too closely
together• Responsive design
Deliverability
• Authentication, Domain Reputation and User Engagement Metrics
• Authentication standards:• DKIM (DomainKeys Identified Mail), • Sender ID,• SPF (Sender Policy Framework).
Gmail vs. Hotmail
DKIM
Sender ID
SPF
Hotmail and Outlook
Outlook
Estonian email marketing report
• Who did we analyze?
Estonian email marketing report
Estonian email marketing report
Estonian email marketing report
Estonian email marketing report
Newsletter examples
Thank you for your attention!
