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Best Marketing Practices:Artists and Presenters
Abby EddyMelissa HigginsEddie Cota
Overview
Format of today’s session● Introductions
● Marketing examples
● Tools and tips (don’t worry we’ll give
you a website for downloads!)
● Q+A
Abby EddyANNIE MOB: HOLIDAY PROMOTION
Promotion Stats
Create new community partnershipsLafayette Civic Theatre Central Indiana Girl Scouts
Media coverageLocal newspaper and TV stations featured ANNIE MOB
Low cost→ High return$400 spend on banner, wigs, candy and flyers created content to help promote the upcoming show
Helpful hintsASANA PROJECT MANAGEMENT
Helpful hintsHootsuite Social Media Management
Helpful hintsHubspot Social Media Planning Templates
Melissa HigginsBANDALOOPing PORTLAND
Breakdown
Two pronged strategyYoung presenting organizationRelatively unknown artist locally
Coverage(1) Traditional avenues: radio, TV, print(2) Social media
Long term resultsHigh attendance → enthusiastic base of followers + community partners
Helpful hintsCONTENT
Helpful hintsCOORDINATION
Helpful hintsAUTOMATION
Eddie CotaNew Content Platforms
Tell Your Story
Plan. Produce. Distribute. Analyze. Repeat.
● Editorial/Blogging● Video recaps and profiles● Short Documentaries● Social Media● Virtual Reality● Podcasting
Podcasting
Low cost tools to get startedEquipment● 1-3 microphones ($100-500)
Audio Editor● Garageband (free), Audacity (free), Adobe Audition ($20/month)
Hosting● Spreaker, Podomatic, Soundcloud (all range from
$6-$25/month)
Accessibility● Apple Podcasts, Google Play, Stitcher, iHeartMedia - ALL FREE!
Benefits of podcastingOrganizations● Create content that’s available on-demand● Develop an ongoing dialogue with your core audience● Exclusive interviews and news from the field● Record and archive existing programs
Artists● Voice their opinions and discuss experiences as performers and
cultural ambassadors● Build new audiences● Market yourself to Presenters
Thank you!View a full list of marketing tips at:
www.convocations.org/apap