Best of Breed Pitch Deck

Fabulyzer SensorsFabulyzer Sensors - Bayer Investor Day 27.11.14

01. Calories Dont Work

ConclusionTODAY - CALORIESTOMORROW - FAT

Nobody understands calories.Fat directly relates to image.

Why not?

What am I burning? Sugar or fat? 2 hours - is that enough?

Workout Efficiency

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02. Fat Is The Focus

Clearly displayed fat burn

Fat Burn Explore your metabolism.

Individual Fat Profile

Use your fat profile to find the most efficient workouts.

Tailored Workouts


High Fidelity

Portable

Crafted

Beautiful

Customisable

03. Breath Can Identify Fat Burn.


VOCsVolatile Organic Compounds in breath are measured

Machine Learning AlgorithmBuilds a tailored workout routine based on your fat profile.

Fat Burn Portability Precision

04. Competitive Landscape


Fabulyzer Portable Small form factor Parts per billion

measurement Low cost at volume Low energy consumption

05. Handheld & App

App InterfaceUsers will be able to see readouts of their data on the app. It will show data trends over a period of time and provide workout routines for optimal fat burn.

Concept DesignWe are considering a hand-held device with possible wearability.

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Fabulyzer Sensors - Bayer Investor Day 27.11.14

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Patent pending: US 62/034,174

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Behaviour+Budget=Business2015: Fitness Trackers sales:$13bMarket Growth 15-20% y.o.y.

Evidence of market demand

Fitbit generated sales of $64m in Q1 of 2014

$13Bworld

marketspend

60%of US citizens track fitness

$64MFitbit Q1 Sales

2014

06. The Market Is Buying

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07. The Market Likes It


12PTs would

buy

51%prefers fatmeasure

This device would help me stand out from the market

I would rather see how much fat I had burnt, instead of calories

Personal Trainers Early adopter SOM multipliers

Consumer Launch Retail version Weight loss (main market)

Wearable Device

Insurance Corporate

Occupational Health

Market trend analysis Concept designs

08. Business


2018

Personal Trainers

2015

Consumer Launch2016

2017

WearableDevice

Occupational Health

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09. KPIs


CAC60

Full analysis of marketing channels conducted

Net Margin

Sale Price

CLTV

Break-even

Retention RateAssumed 80%

July 2017

150If repeat sales model implemented

200Customer survey

40%

Marketing ProgramsPersonal trainers will be sold to via direct selling from websites and travelling salesmen to fitness centres and personal trainer wholesalers.

10. Go-to-Market Strategy

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IP

Educating the Market

Events

Bundles

PartnershipsAre under review, we have not made a decision as to whether we yet want to pursue this route.

Fitness and wellness centres can act as distributors of our

product.

Trade shows, programs being run by industry leaders, sponsorship opportunities, speaking engagements, etc.

After pushing with our early adopters, we envisage Personal Trainers acting as multipliers by educating their clientele on the benefits of our product.

5 Patents pending>200 from ASI as OEM supplier

Fabulyzer Sensors - Bayer Investor Day 27.11.14

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Aug 2014Project started

Nov 2014Prototype #2

Jan 2015MVP #1

Aug 2015Soft Launch

We are here

11. Timeline


Seed Investment Raised 50,000 in pre-

seed investment from Bayer Pharma AG

250k more for development.

Goal250,000

12. Funding Needs


Raised50,000

13. Affiliations


Bayer Pharma

RadboudUniversity

BerlinPartner

FraunhoferInstitute

Ed GonsalvesCEO

Gokul RamakrishnanCIO

Prashanth MakaramCTO

14. Our Team


Vincent LauerCMO

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Director, Cooplexity Institute

European Entrepreneurship

Fellow

Engineer, Top Chip Manufacturer

Northeastern University

Analyst, Barclays Bank, UK

Bournemouth University

Co-founder, Alphaszenzor Inc.

MIT & 100 Young Innovators Award

Documents

Best of Breed Pitch Deck