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Marketing material for professional investors or advisers only. Marketing material for professional investors or advisers only. Keith Hare, Corporate Development Director Best Practice – To 2020 and Beyond Best Practice Quarterly Meeting December 2019

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Page 1: Best Practice Quarterly Meeting · Marketing material for professional investors or advisers only.Marketing material for professional investors or advisers only. ... 16 Defend against

Marketing material for professional investors or advisers only.Marketing material for professional investors or advisers only.

Keith Hare, Corporate Development Director

Best Practice – To 2020 and Beyond

Best Practice Quarterly Meeting

December 2019

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Thank you!

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Our Vision – Since 2003

NO COMPROMISE

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09/12/2019

4

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Key drivers in our industry

5

Move fromProduct / Investment Sale

to Value Proposition

Increasing Regulatory

Burden

Need for Structured Succession Planning

Embedding Digital Advice is

becoming critical

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Group5 Year Focus

1. Help existing firms grow and

prosper

2. Recruit high quality firms into

Best Practice

3. Facilitatenon-disruptive

succession planning for BP Member firms

4. Drive innovation and

automation through

technology

5. Continue to scale the

business in the right way

6. Build and grow

innovative investment solutions

Benchmark Group Strategy

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5 things financial planners are losing sleep over(and why you shouldn’t!)

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Opportunities and challenges for the next 3 years

Better marketing to existing client bank Buy another business / book of business Defend against ‘robo-advisers’ / D2C Improve financial management and controls Improve relationships with professional connections Improve the overall client experience Spend more time advising Join up the technology dots Manage and build the firm’s reputation Manage cash more effectively within the business Manage growth Mandate common processes throughout the firm Move to fixed fees Protect against market volatility Recruit new advisers Recruit and retain the right talent Reduce risk and uncertainty in the business Selling the business (or positioning for sale) Stay ahead of the game Streamline the investment / risk process Sustain or increase average fee levels Regulatory pressures

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Opportunities and Challenges for the next 3 years VitalVery

ImportantQuite

Important

1 Stay ahead of the game 7 8 2

2 Make me look great in front of the client 3 11 3

3 Recruit and retain the right talent 5 6 1

4 Manage / build the firm's reputation 2 11 3

5 Mandate common processes throughout the firm 4 6 5

6 Sustain or increase average fee levels 3 8 4

7 Join up the technology dots 2 9 4

8 Better marketing to existing client bank 1 11 1

9 Streamline the investment / risk process 1 10 5

10 Manage growth 2 7 511 Reduce risk and uncertainty in the business 1 9 4

12 Recruit new advisers 4 3 2

13 Improve relationships with professional connections 3 3 5

14 Protect against market volatility 0 7 6

15 Spend more time advising 1 4 7

16 Defend against "Robo-Advisers" / D2C 0 4 6

17 Improve financial management and controls 1 1 8

18 Move to fixed fees 0 3 3

19 Buy another business / book of business 1 1 3

20 Manage cash more effectively within the business 0 2 3

21 Selling the business (or positioning for sale) 0 1 7

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Opportunities and Challenges for the next 3 years Vital Very

ImportantQuite

Important

1 Stay ahead of the game 7 8 2

2 Make me look great in front of the client 3 11 3

3 Recruit and retain the right talent 5 6 1

4 Manage / build the firm's reputation 2 11 3

5 Mandate common processes throughout the firm 4 6 5

6 Sustain or increase average fee levels 3 8 4

7 Join up the technology dots 2 9 4

8 Better marketing to existing client bank 1 11 19 Streamline the investment / risk process 1 10 5

10 Manage growth 2 7 5

11 Reduce risk and uncertainty in the business 1 9 4

12 Recruit new advisers 4 3 2

13 Improve relationships with professional connections 3 3 5

14 Protect against market volatility 0 7 6

15 Spend more time advising 1 4 7

16 Defend against "Robo-Advisers" / D2C 0 4 6

17 Improve financial management and controls 1 1 8

18 Move to fixed fees 0 3 3

19 Buy another business / book of business 1 1 3

20 Manage cash more effectively within the business 0 2 3

21 Selling the business (or positioning for sale) 0 1 7

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12

Demonstrating your value

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Advice Platform Discretionary Management

Asset Management Product

The Financial Planning ‘Supply Chain’

RDR has moved control in this direction

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Trust and integrity

30%

Knowledge and professionalism

21%

Providing good investment

returns20%

Simple fees / I know what I'm

getting11%

Everything else18%

Sources:Investec Wealth Annual Survey 2016-19M Kitcses Annual Client SurveyVanguard Annual Adviser Survey

What do clients value most?

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“Top Down” vs“Bottom-Up” Value

15

Your Time

The Financial Plan

Fee Structure

Product and Investment Advice

Culture / What We Stand For

You / Your Firm’s Knowledge and Expertise

Being a “FinancialLife Coach”

Wealth & TaxManagement

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Source : Money Marketing / Canada Life, Dec 2019

1. Compliance risk – 72%2. Economic risk – 50%3. Time management – 47%4. Cyber security / Crime – 38%5. Cost disclosure / Margins – 36%6. Managing client expectations – 36%7. Legal risk – 34%8. Operational risk – 32%9. Staffing and retention – 25%10.Competitive risk – 17%

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“The compliance function operates within anticipated and acceptable tolerances, is producing appropriate outputs and is managing the risks of the business in line with the

business plan risk profile.”

James Lasenby, Compliance Director

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Keeping pace withtechnology

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Does size matter?*

* from a technology perspective

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Making the best use of your most precious commodity

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Ensuring your clients are in safe hands

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09/12/2019

27

Adviser demographicsin the UK are interesting…

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Sell? Stick around?Appoint a successor?

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For any selling firm, this is their retirement plan…

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There’s lots of cash in the market…

(For now)

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Firms are being shown a lot of love

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Selling an advice business is a big, complex, potentially confusing decision

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Timing is everything!

Many firms look to sell at the wrong time

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“Don’t come in here and call my baby ugly…”

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Lack of client disruption should be paramount

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Cultural alignment equally so…

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Our commitment to you

38

01 Best Practice will be the primary focus of Benchmark group’s future strategy

02 We will strive to communicate more effectively with you

03 2020 will be the year we get back on the front-foot from a technology perspective

04 We will focus on bringing new services and greater support to help you prosper and grow your businesses