Best Security Tips Syndicates Security Content and Increases RevenueDragos Lungu believes that computer users should have instant access to essential security information and tools, and the mission of the website he cofounded, BestSecurityTips.com, is to make that happen. The website offers all the freshest news and free software available for protection from spyware, adware and viruses.

Lungu was looking for a partner to help him realize his vision, as well as to help him boost his brand's visibility, drive traffic to his site and increase his ad revenue as a result.

"I wanted a highly usable tool to make my site become my subscribers' first recourse for trusted security information and the most useful applications," he explains.

For Lungu, Conduit's on-demand community toolbar offered the ideal solution for syndicating his web content and connecting to his subscribers. Significantly for a security website, he also chose Conduit for its certification as spyware-free by major companies such as Symantec and Spybot.

Lungu distributes the Best Security Tips community toolbar in connection with the site's free software downloads, resulting in several thousand community toolbar installations every day. Site visitors can also download the community toolbar directly from the site, where the toolbar is promoted prominently with an eye-catching, animated banner.

Conduit Solution

• Community toolbar: Best Security Tips branding and design; link menus with articles, downloads and engaging, off-the-shelf gadgets; RSS readers for adding security news feeds; radio player with automatic local stations; Google-powered search.

• Integrated analysis and reporting: built-in reporting and analysis tools provide up-to-the-minute information on deployment, usage and rewards.

• u-Page: Branded start page with additional real estate to promote new products and security alerts.

"The community toolbar has created a live connection with our subscribers. It's like being a blogger with a huge RSS audience. We are able to provide daily news, tips and tools in a unique way unmatched in the conventional Web."

You can get the Best Security Tips community toolbar at www.BestSecurityTips.CommunityToolbars.com

“The community toolbar has created a live connection with our subscribers," Lungu continues. "We are able to provide them daily news, tips and tools in a unique way unmatched in the conventional Web."

Community Toolbar

u-Page

Expands Brand Visibility and Engagement with Thousands of Daily Downloads With more than 90,000 active daily community toolbar users and 5,000 new installations a day, Lungu is successfully increasing BestSecurityTips.com’s visibility and making it the go-to site on the Web for computer security information. Once subscribers have the community toolbar on their browser, the Best Security Tips brand is always top-of-mind and the best of the website's content is available in a single click.

"The beauty of the Conduit community toolbar is that it’s alive," he says. "I can adapt to our readers' needs, because I can instantly change the community toolbar to push the content they want. So the subscribers learn to count on the security news and keep coming back."

Significantly Increases Website Traffic in Six Short Months Lungu is pleased to report that the Best Security Tips community toolbar has helped him reach his goal of driving more traffic to the website. He attributes the community toolbar's success to both its ease of use and usefulness, and adds that the increase in traffic has brought more ad revenue and more income from the Conduit Rewards Program, which is based on installation and usage rates.

"The community toolbar brings return visitors to the website," Lungu says. "It's a self-renewing cycle. Subscribers see the latest headlines in the toolbar and click on them, which returns them to the site to find out more."

Pushes Breaking Security News in Real Time Directly to the BrowserLungu feels that the Best Security Tips community toolbar has proven itself by allowing him to bring security tools, links and gadgets right to subscribers' fingertips. He can gauge from the toolbar usage how subscribers are responding to the constantly updated content.

"I've seen spikes in traffic that came from the community toolbar users after I published an interesting story," he says.

Lungu emphasizes that a main benefit of the community toolbar is the ability it gives him to post important breaking news stories. These may involve web security issues from anti-virus updates to the latest security breach incidents.

"We can notify our subscribers about security news and alerts as they happen," he says, "which is a great value for our subscribers and a very key feature. There is no doubt that the community toolbar has proven its efficiency and effectiveness."

Business Results

• Expanded brand visibility and engagement with thousands of daily downloads.

• Significantly increased site traffic in six short months.

• Improved value of the BST brand with breaking security news available directly to the browser.

Best Security Tips is an information portal that offers fresh news, downloads and tips that help computer users protect themselves from security threats.

"We can notify our subscribers about security news and alerts as they happen, which is a great value for our subscribers and a very key feature. There is no doubt that the community toolbar has proven its efficiency and effectiveness."

Conduit • 71 Stevenson Street, Suite 400 • San Francisco, CA 94105 • www.conduit.com • info@conduit.com • +1.866.338.1306

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 180,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and "long-tail" organizations in 120 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.

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