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What’s the best way to create a business website?

 To create a website, you could use a website builder, or a website template, orchoose the custom web design route. A website builder is free and provides an all-in-one service for web publishing, hosting and web development. Professionalwebsite templates save on time and cost, are fully customizable and match thelatest UI and U standards and website design trends. A custom website canhandle comple! functionality and create a uni"ue space for your company on theweb. #owever, it ta$es longer to develop, provides %ust two design options, andcan cost up to many times more than a website template.

&ebsite 'uilders

A website builder is an all-in-one (aa( )(oftware-as-a-(ervice* solution for web

publishing, hosting and web development. It+s a completely managed &(I&

)&hat ou (ee Is &hat ou et* system, where you don+t need special s$ills to set

up your own website. All the programming and coding is handled for you.

&hen building a website, you can choose a template, add elements and your te!t

and images, and customize it to the loo$ you desire. ou have complete editorial

control. User-friendly tools li$e drag-and-drop editors, search engine optimization

)(/* and customizable templates simplify the process. These website builders

o0er 1e!ible pricing plans. Popular ones are monthly recurring plans for 234 per

month. 5any website builders li$e Wix, &eebly or 6imdo are free, with options to

upgrade to their paid platforms.

Pros of website builders

• ou don+t need special technical $nowledge, coding or programming s$ills

to create a website.

• ou $now what you want from your website, all you need to do is choose a

template and customize it with your content and images.

• The all-in-one website builder o0ers an editorial and publishing platform

with hosting solution so your website is live online.

• The price is low.

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Cons of website builders

•As with all services, free or otherwise, there is a learning curve on your

part. It may ta$e time to get the result you want.

• ou+re bound to your service provider )and hosting service* as long as your

website is on their platform.

• ou can+t change your web host even if you want to migrate your site to a

di0erent hosting provider.

&hat does this mean to you7

(ince you pay a monthly charge, over the course of a few years, you may end up

paying many times more than you would pay for template customized by a

professional.

/n the other hand, a professionally customized template is hosted on a hosting

provider of your choice and delivered to you on completion of the pro%ect. ou

have control over the source 8les, the content, everything. ou are also free to

change the web host at any time.

Professional &ebsite Templates

A second option to create your business website is to choose a professional

website template and customize it with your content. 9reated to match the latest

UI and U standards, these templates are designed by e!perienced web designers

and o0er you a wide range to choose from.

 There are templates for transportation, education, power, airlines, tools,

restaurants, sports, weddings, ecommerce, cars, computers, boo$s, beauty,

communications, architecture, art and photography, agriculture, pets, 1owers,

gifts, hotels, gardens, wine, travel, %ewellery and a whole lot more.

 ou will 8nd fully customizable templates that follow the latest web design

trends : responsive web design, minimalism,flat user interface, large backgrounds, large

images, stic$y navigation with 8!ed headers;8!ed position design elements,HTML5

and CSS3 for functionality, speed and performance, single color websites, bold fonts and

more. Professional website templates are available from 2<= to 23>4 depending

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on the type of template and a website complete with professional customization

can cost you from 2>>4 to 2?>44 depending on your re"uirements for the site.

Pros of professional website templates

•(ave time.

A website template shows you upfront what your site will loo$ li$e, what the

site navigation will be li$e, the loo$ of the colors, te!t, images and so on.

 All you need to do is pic$ a template you li$e, buy it and you@re ready to

customize it with your te!t and images. 9ustom development will ta$e =->

times longer to set up a website of your own.

•(ave money.

A website template costs much less than custom web development : aneducated guess would put the cost at one-fourth to one-third of a custom

site, depending on the speci8cations.

•eep control of your web host.

 ou@re not tied down to one particular web host - you have the freedom to

choose the one you want, and to change the web host at any time.

•(tay in control of your content and source 8les.

ven after professional customization, your content and source 8les are

handed bac$ to you. Bot so in the case of website builders.

•9ustomize with your own images and te!t - your site loo$s di0erentC

Although the same template may be re-used by hundreds of other users,

customizing it with your uni"ue te!t and images ma$es it stand apart. Also

there are millions of websites on the web these days, ma$ing it improbable

that your customers will see other websites with the same design as yours.

Cons of professional website templates

• our site is not uni"ue.

Professional website templates are bought many times over and used by

di0erent users - so your website may not loo$ uni"ue.

/n the other hand, millions of websites on the web ma$e it unli$ely that

your customers will stumble on other websites that loo$ e!actly li$e yours,

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provided you have customized your professional template with your own

te!t and images.

•Allow for the learning curve.

If you+re customizing the template yourself, you may need to invest some

time to learn the process. Unless you have some coding and design

$nowledge, this could eat up precious time that you could spend setting up

your business.

•ven professional website templates have limitations.

enerally they are designed for websites with standard modules;functions

such as a gallery, blog, contact form. They may not be ade"uate for large,

database-driven websites with comple! functionalities. 'uilding additional

functionalities into website templates can be a comple!, time-consumingprocess which will increase the cost and could a0ect the stability of the site.

 It may prove cheaper in the long run to opt for custom design in such a

case.

9ustom &ebsite Development

A third option for a business owner to opt for is custom website development

through a professional web developer or web design company.

#ere you need to spell out clearly the brief on which the professional developer

will base his design. This needs to be done in writing to $ic$start the web design

process and get it right. &hat do you want from your website7 9an you de8ne the

loo$ and feel7 &hat $ind of content will the site contain7 &ould you be writing

the content or would you need a professional content writer to do this7 ou may

need to separately brief the writer, send information, approve the written content

and source photographs;videos or other content before the designing wor$ ta$es

place.

 This can be a confusing and sometimes frustrating time as customer, designer

and writer go bac$-and-forth trying to spell out;understand the speci8cations.

  5eanwhile, you want a website right nowC

Pros of custom website development

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•Professional web developers have the technical $nowledge , design

s$ills and content writing e!pertise to create a custom website according to

your speci8cations.

•A custom website can create a uni"ue space for your company to shape its

brand image on the web.• ou can choose your web hosting provider although your design company;

designer may suggest a service.

Cons of custom website development

•Eimited design options : usually %ust one or two custom design options

)unli$e the thousands of template designs you can choose from, where what

you see is what you get*. ou may not be fully satis8ed with the loo$ of the

website even after investing a lot of time in its development. 9hanging theloo$ is not as simple as swapping templates.

• ou need to invest time in sourcing images and writing;supervising content

•9ustom website development ta$es longer as professionals are engaged in

other pro%ects too, and need to schedule your pro%ect. Turnaround times can

be slower.

•9ustom development is more e!pensive - can cost from 2?,444-2F,444

depending on your re"uirements. Pro%ects re"uiring sophisticated bac$end

programming can push up costs still further.

&ebsite builder, website template or custom website design7

Entheos oers you:

•Professional website templates and customization services - &e

recommend this option for those who want "uic$-turnaround, budget-

friendly and "uality web solutions along with the freedom to choose their

web host. ou can purchase a website template and customize it yourself,or we can do it for you.

ntheos presents a range of over =>,444 professional website templates, and

a professional template customization service for %ust 2=GG. (elect from

Hesponsive web templates, 6( Animated, lash Animated, 5E lash and

Dynamic lash templates, #T5E > or 5oto 95( #T5E templates. &e o0er

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95( templates for open-source 9ontent 5anagement (ystems )95(*

li$e Wordress! "rupal, or #oomla. And ecommerce templates for online stores on

platforms li$e from 5agento, Prestashop, /pen9art, Jen9art and 6igoshop to

/(9ommerce, Kirtue5art and &oo9ommerce.

ntheos+ template customi$ation service gets your website up and running while

you are free to focus on your business. &e can also custom%design &our

logo and write content for your website for an additional fee.

• 9ustom website design to your speci8cations, for static and dynamic

websites. 9hec$ out our portfolio and our package dealsC

&e invite you to read our client testimonials. And contact us to get started on your

websiteC