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05/03/2023 Content property of Steuben Foods. May not be re-used without permission.
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Stacey Inglis - Sr. Vice President Marketing/Research & Development
05/03/2023 Content property of Steuben Foods. May not be re-used without permission.
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Global Beverage Packaging Market was valued at US$147.54 Billion in 2015 and is estimated to reach US$188.31 Billion by 2020, at a CAGR of 5% during the forecast period 2015 - 2020.
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US demand for aseptic packaging to rise 8% annually through 2015.
05/03/2023 Content property of Steuben Foods. May not be re-used without permission.
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This is the most exciting time in packaging.
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Unique packaging gives you an advantage over your competitor.
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Consumers want:
• Environmentally friendly• Connecting to urban usage• More natural based food and beverages• Versatility
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Why is aseptic packaging the answer?
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Aseptic packaging meets the growing consumer trend for natural based foods and beverages.
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HDPE #2 (High-density polyethylene) Bottles
Nutrients and vitamins in aseptically packaged products are retained.
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Fresh fruits and veggies spoil quickly and require refrigeration.
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Aseptic packaging provides foods with extended shelf life without the need for preservatives. Aseptic offers longer shelf life without refrigeration.
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The aseptic packaging market is projected to witness the highest demand from beverage manufacturers. The market for cartons is projected to account for the largest market.
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Growth for aseptic packaging in the beverage market:
• Consumption trends • Cost • Environmental benefits • Ambient shipping and storage
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Gains in the food market:
• Shelf-stability advantages • Expanding applications in liquid• Low particulate and pump-able foods
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Pouches, cartons, aseptic containers and bag-in-box packages also meet needs of health- and eco-conscious consumers.Beverage Packaging market is being driven by factors like, changing consumer buying behavior and the need for longer shelf life of the products.
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Over 400 companies currently serve the pouch market in the U.S., with the top seven companies having 30% of the share.
Use of pouches in food and beverage applications is expected to grow by 4.4 percent through 2018.
05/03/2023 Content property of Steuben Foods. May not be re-used without permission.
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Beverages in aseptic packaging are hygienically and securely protected from light and air, and therefore the flavor, aroma, color, nutrients and vitamins in the products are retained over an extended period - even without refrigeration and with no preservatives.
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Lids
As more people eat and drink on the go—at school, work, the gym and in transit—consumers want, first and foremost, packaging that is easy to hold, open, use and reseal. For beverages, “musts” are openings that produce a smooth and even stream to drinking while walking, and closures that seal tightly to prevent spillage.
combiTwist
combiLift
combiSwift
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Of all the food and beverage products launched in 2015, only 15% will still be going strong in 2017.
Source: Nielsen
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According to Mintel’s Global New Products Database adds 20,000 items monthly—more than 650 products a day.
With that much coming at consumers, it’s important for businesses to keep innovating so they can compete capably.
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Seulbi Kim is a graduate student at the Rhode Island School Of Design who has come up with a way to combine the separate carrier bags and drinks holders normally used by fast-food chains. The result is a piece of packaging that not only makes life easier, but also reduces waste by 50%.Source: psfk.com article by Ross Brooks October 15, 2013 Design
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Category and segment disruptors that generate new revenue streams.
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Wines and alcohol.
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Old
New
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Going green
The consumer interest in purchasing beverages with eco-friendly packaging is growing with 21.8% (up from 8.5%) of new product launches adhering to the trend in some fashion.
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• Increasing urbanization
Major drivers of the aseptic packaging market?
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Today’s consumers’ are a diverse multicultural mix of individuals.
Millennials are changing eating habits and pushing for innovative flavor combinations, versatile ingredients and unique textures.
There are 80 million millennials in the United States, who hold $1 trillion in purchasing power.1
1“How Do You Market to Millennials?,” NPR, February 4, 2015
Urbanization
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Packaging for city dwellers
A large and upward trending percentage of the population lives in cities. Packaging for urban-dwellers should take into account:• They walk• Take public transportation• Live in smaller spaces
That, coupled with the one- to two-person size of most households today, means that food and beverage packaging must offer a range of sizes while still being sturdy, compact and lightweight to carry easily without a car.
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Packaging for Millennials, the selfie-generation, is a fashion statement!
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Millennials are always looking for the next “cool” thing.Trained by the I-Phone introductions.
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Brands can use limited edition and seasonal packaging to reach millennials.
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Versatility and Simplicity of Aseptic
Two main consumer groups want simpler packaging: children and older adults.
• Dexterity• Strength
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Aseptic packaging aimed at seniors with aging eyes, allows for larger print and clear and intuitive markings indicating openings.
• Appropriately sized• Easy to grip and hold• Easy to open and close
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Kids.
Combibloc High Speed X-Slim line.
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• Environmentally friendly• Connecting to urban usage• More natural based food and beverages• Versatility
Aseptic Packaging
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