• Bestselling Author• Sales Leadership Expert • Founder & President

– @LisaEarleMcLeod

Lisa Earle McLeod

Connection &

Meaning

SALESPEOPLE WHO STRIVE TO MAKE A DIFFERENCE TO THEIR CUSTOMERS OUTSELL SALESPEOPLE WHO ARE PRIMARILY FOCUSED ON ON SALES TARGETS AND MONEY.

Purpose drives sales

Purpose Drives Growth

Jim Stengel -- Grow: How Ideals Power Growth at the World’s Greatest Companies

How do you make a difference?

How are you different than your competitors?

And on your best day, what do you love about your job?

Your NSP

NSP Examples• We make transportation safer, faster, and more reliable.

(Graham-White Manufacturing)

• We enable healing. (Given Imaging)

• We care about delivering amazing travel experiences. (Flight Center)

• We turn messages into meaningful relationships. (Hootsuite)

• We do now what patients need next . (Roche)

• We unclog the wheels of justice. (Orange County Superior Court)

• We enable global success. (Aperian Global)

• We bring health and hope into the lives of patients. (Sunovion)

• We help leaders drive revenue and do work that makes them proud. (McLeod & More, Inc.)

I spy some purpose.

How do you make a difference?

How are you different than your competitors?

And on your best day, what do you love about your job?

Your NSP

What happened?

www.McLeodandMore.com

We help leaders drive revenue and do work that makes them proud

How do you make a difference?

How are you different than your competitors?

And on your best day, what do you love about your job?

Your Backstory

Your Brain On Fear

Your Inner Dialogue

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

NSP ?

Leverage

• Leadership Narrative • Staff Interactions• Constituent/Member

Experience.