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Presentation from Pedro Rocha Vieira at the Kick Off Day
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Kick-Off Day Sep 15th
Beta-Start’s sponsors, supporters and partners
Alfa
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Beta
Gama Supporter
Partners
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© Filipa Castro, 2012
“All great journey starts with
a first step.”
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You’re now a Beta-starter – Welcome to this amazing group
of enchanted entrepreneurs
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During Beta-start you will:
• Develop your idea until it is bullet proof with the help of experienced
mentors;
• Learn from successful entrepreneurs and professionals;
• Structure your business model and strengthen competitive advantage;
• Prototype your product / service and do market research;
• Take your idea further with design thinking workshops; Learn to
communicate your project to investors - You may need help;
• Learn how to recruit and manage talent - because the team is the
foundation of your success;
• and ... you will be able to present your project to a group of investors and
clients.
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The acceleration program includes:
• More than 90 hours of hands-on activities in various areas;
• Mentorship: 30 successful entrepreneurs and professionals with over 10 years of experience in international markets;
• A dedicated Coach for project;
• Inspiring Talks
• Demos day: all the participating ideas will have the opportunity to formally present a pitch to possible clients and a pool of more than 60 investors.
• Trainers from different backgrounds will provide you with a number of workshops where you can expand your business knowledge (e.i Social Media, Design Thinking, Finance, Pitch...)
• Workspace: Internet access, printer, and meeting rooms;
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Only 6 rules to keep in mind
1. Don’t arrive late to workshops and specially mentoring sessions
2. Mandatory attendance
3. Never miss the Collaborative session (every Monday afternoon)
4. You get what you give – work hard and collaborate
5. Deliverables have to be presented to your coach every week
6. Prepare mentoring sessions and workshops and allocate resources
wisely
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Each Beta-Starter will have
• Each team will have a coach
• a set of mentors
• a comprehensive array of workshops
• a financial mentor
• Access to potential clients and investors
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A Coach is
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Mentors are
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Trainers are
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Slide Structure for weekly deliverables
1. Pitch
2. Weekly Deliverables
3. Previous week
4. Problems
5. Next week
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Weekly deliverables
1. Updated Business model canvas
2. Mentors and clients feedback summary
3. Updated MVP
4. Updated Final presentation slides
5. Biweekly Blog posts about your project
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Beta-Start Calendar – Week 1 & 2
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Beta-Start Calendar – Week 3 to 6
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1 Minute Pitch (some examples)
(Founders Institute approach)
My company, (company name),
Is developing (a defined offering)
To help (a target audience)
(solve problem)
(with secret sauce)
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(Dave McLure’s approach)
We’re x, for y
Ex. We’re AirBnB, for coworkers
or
Max 3 key words / phrases, 2 sentences
Ex. Slideshare, is the world’s larger community for sharing
presentations
3 min Pitch – Demo Day
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20-30 min Pitch - Investors (12 Slides)
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1. Elevator Pitch
2. The Problem
3. Your Solution
4. Market Size
5. Business Model
6. Proprietary Tech
7. Competition
8. Marketing Plan
9. Team / Hires
10.Money / Milestones
11.Happy end
Executive Summary
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Lean Startup
• Talk to Customers; Discover Problems
• Progress ≠ Features (Less = More)
• Fast, Frequent Iteration (+ Feedback Loop)
• Measure Conversion; Compare 2+ Options
• Focus on Product/Market Fit (don’t “launch” b4)
• Keep it Simple & Actionable
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Some thoughts
• Ideas are worthless
• Get feedback early and iterate
• Don’t plan, prototype
• Look for the pain, find what they love and focus on what matters
• Avoid co-founder conflict
• Engage great mentors
• Make decisions quickly
• Use your head, then trust your gut
• Be flexible and learn from your failures
• You don’t have to raise money, don’t forget about boot-straping
• Show, don’t tell
• Discover Work-Life Balance
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Some references – books
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Lean Startup, Eric Ries
Costumer Development
Business Model Canvas
The Startup Owner’s Manual
The Art of he Start
Startup Weekend
Some references – websites
• Startup Lessons Learned Eric Ries (blog)
• Customer Development Methodology Steve Blank (presentation, blog)
• Startup-Marketing.com Sean Ellis (blog)
• KISSmetrics.com Hiten Shah / Neil Patel (website)
• How To Pitch a VC Dave McClure (slides, NSFW)
• VentureHacks.com
• Brad Feld, Jason Mendelson: AskTheVC.com
• Andrew Chen: AndrewChenBlog.com
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Activation
Tools:
Crazy Egg (Visual Click Mapping)
http://crazyegg.com
Google Website Optimizer (A/B & Multivariate Testing)
http://google.com/websiteoptimizer
Marketo.com (B2B Lead Generation Management) http://marketo.com
Resources:
Experimentation and Testing: A Primer kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html
Landing Page Design Toolbox: 100 Tips & Tools http://tinyurl.com/326co6
Landing Page Tutorials & Case Studies http://www.copyblogger.com/landing-pages/
101 Easy Easy to use Google Website Optimizer
http://conversion-rate-experts.com/articles/101-google-website-optimizer-tips/
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Retention
Tools
Campaign Monitor / MailChimp (email newsletter software)
campaignmonitor.com / mailchimp.com
TriggerMail (site-centric email management)
triggermail.net
Litmus (email and website design testing - clients / browsers) litmusapp.com
Resources
30 free HTML email templates campaignmonitor.com/resources/templates.aspx
Best Practices in Writing Email Subject Lines
mailchimp.com/resources/best-practices-in-writing-email-subject-lines.phtml
Learning Viral: Viral Emails of Tagged.com
okdork.com/2008/04/10/learning-viral-studying-taggedcom/
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Acquisition
Tools
Google Analytics (web analytics)
google.com/analytics
Google Keyword Tool (keyword research tool)
adwords.google.com/select/KeywordToolExternal
SEO Book Tools (SEO related tools) tools.seobook.com
Resources
SEO Book Blog seobook.com/blog
The Social Media Manual: Read Before You Play
searchengineland.com/071120-144401.php
Strategies to ruthlessly acquire users
andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html
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References
Tools
Gigya (social media distribution & tracking tool)
gigya.com
ShareThis / AddThis (sharing buttons)
sharethis.com / addthis.com
GetMyContacts (PHP contacts importing & invitation software) getmycontacts.com
Resources
Seven Ways to GO VIRAL lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/
What’s your viral loop? Understanding the engine of adoption
andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html
Metrics: Where Users Come From
slideshare.net/guest2968b8/rockyou-snap-summit-32508
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Revenue
Resources & Tools
Revenue Metrics (Andrew Chen)
http://tinyurl.com/47r63a
How to Create a Profitable “Freemium” Startup (Andrew Chen)
http://tinyurl.com/8z9ygk
2008 Affiliate Marketing Review (Scott Jangro)
http://tinyurl.com/86wak4
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ADDRESS:
Sede
Rua Princesa Maria Benedita
nº 1 - 1º F
2560-359 Torres Vedras
Startup Lisboa
Rua da Prata
nº 80
1100 Lisboa
tlf.: +351 214 064 308
CONTACTS:
Pedro Rocha Vieira
+351 919 561 688
André Marquet
+351 918 757 720
Tiago Pinto
+351 966 017 280
Thank you!
Join us...