BETTER EXPERIENCES GENERATE BETTER PERFORMANCES

Corrado Massaro, Head of Sales Oath Italy

Build brands people love

Launch on PBS

Featuredon HBO

2 EMMYnominations

Leading DSP

UK launch

Designrelaunches

Partnerships

ItalianPartnerships

DATA & PLATFORMS

PREMIUM

CONTENTSINNOVATIVE AD

FORMATS

This translates into

EMAIL

2.4M monthly active

users, 850k daily

active users

MOBILE USAGE

Behavior within 121K

apps across 32

million mobile

devices

SEARCH

Over 146 million

search queries

CONTENT

CONSUMPTION

36 million page views

SOCIAL

4 million unique

visitors on Tumblr

ADVERTISING

33k monthly

ad clicks

REGISTRATION

2.5M registered users

with profile

information

CROSS-DEVICE

14 million users

mapped to two or

more devices

Third Party Data60+

Partners

Advertiser CRM Data

Yahoo Data

Leveraging powerful consumer signals

Data ActivationOpportunities for automotive

delivery and performance feedback

AdLearn goalsControl Engine

Delivery and optimization

Bid Multipliers

Prediction Engine

[hard] CPC[hard] oCPC

[hard] CPA[hard] CPCV[hard] vCPM

[soft] CTR [soft] Viewability

[soft Completions

Implement delayed pixel fire according to bounce rate to optimize with the CPA bidder on qualified clicks.Use viewability threshold to increase efficiency.

Conversion

Consideration

Reach socially active users that frequently go out on weekends during night times based on mobile flurry data. (transportation/navigation apps)Additionally, use mobile data to identify users using health&fitness apps (Workout, Running, Cycling etc.)Leverage purchase receipts from well-being/healthy nutrition products. Leverage mail domain to target users’ receiving newsletters related to automotive. Build lookalike on qualified visits.

Use demo (35-60) 80m/20w and interests in Science, Education, Shopping and Fitness&Wellness

AwarenessDemo

Mail domains

Purchase receipts

Mobile

Interest

CRM

Pixel

Search keywords

Lookalike

@

DATA & PLATFORMS

PREMIUM

CONTENTSINNOVATIVE AD

FORMATS

This translates into

Data coupled with great content

54% Reach

20.6MilMonthly

UUs

14.5Mil Monthly

Mobile UUs

688M monthly impressions across Yahoo + AOL O&O properties and publisher partners in IT

Yahoo, Aol & 3rd party partners

DATA & PLATFORMS

PREMIUM

CONTENTSINNOVATIVE AD

FORMATS

This translates into

Innovative native ads

Display Video SlideShow Tiles

Form fill mail ads

Connect with your audience directly in their inbox to easily collect information like name, title, address, email address, phone, products of interest, etc.Data is sent directly to the client. Oath does not store a copy, and does not collect or store any form fill information.

Augmented Reality Pilot - Pottery Barn Demo

Personalised Ads

CPCDecrease

25%

CTR2x increase

CVR92x increase

Customise ads with dynamic text based on location

Book your Test Drive in Toronto

Book nowFind the closest dealer

Flash Sale Ads

Create a sense of urgency for special offers ad time-sensitive deals

Automotive brand extends reach of video content

Jeep has been quick to embrace the potential of native video

ads for viewer engagement. By partnering with Yahoo—and

utilizing native video advertising on Yahoo Gemini—Jeep was

able to maximize the power of its creative video content by

making it as contextual and relevant to viewers as possible.

Native’ is no longer just a buzzword; it’s something we’re striving toward with our entire campaign. Yahoo has been a proven performer for Jeep—they’re often the partner we look to whenever we feel like we need to move beyond standard placement.”

Sara Tapazoglou, Jeep Portfolio Manager, Universal McCann Worldwide

Higher Completed

View Rate*

+50%

Lower CPCV*

-60%

Case Study: Native video increased engagement and lower costs for Jeep

Video content for Native

Use longer videos for content distributionLong form video content is viewed more often in native

10%

46%

MIN

16%

47%

MIN MIN

Brand Affinity Increase Purchase Intent Increase Recommendation Intent Increase

14%

16% 16%19%

23% 22%18%

21%23%

Short Medium Long

Un-muteUn-mute Un-mute52%

Full-screenFull-screen Full-screen

20%

Better experiences generate better performances

Integrated Formats

Compelling Content

Superior data and targeting

1 2 3

99% viewable 23% brand awareness than standard display ads

CTR & CVR 3x higher than display

THANK YOU