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BETTER SOFTWARE THROUGH USER RESEARCH Alexandra Leisse – UX Designer at CFEngine AS – @troubalex

BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

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Page 1: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

BETTER SOFTWARE THROUGH USER RESEARCH

Alexandra Leisse – UX Designer at CFEngine AS – @troubalex

Page 2: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

HELLO!

• first contact with Linux in 1994

• contributions to KDE since 2007

• co-built the Qt Developer Network, and transitioned it to qt-project.org

• now UX Designer at CFEngine AS

• lives and loves in Oslo, Norway

Page 3: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

WE’RE HIRINGtake a look at http://cfengine.com/jobs for details

Page 4: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

“IT’S NOT ROCKET SURGERY”Steve Krug. Don’t Make Me Think.

Page 5: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

em· pa· thy

noun [mass noun]the ability to understand and share the feelings of another

Page 6: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

LEAVE THE HOUSE

Page 7: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

SEE WITH NEW EYES

• go where your audience is

• read what your audience reads

• watch what your audience watches

• do what your audience does

• think how your audience thinks

Page 8: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

ASK

Page 9: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

RULES OF THUMB

• define your goals and objectives

• address your own bias

• avoid leading questions

• ask open questions

• give precise instructions

• use clear, simple language

• ask one thing at a time

• use consistent rating scales

• only ask for information you need

Page 10: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

INTERVIEWS & SURVEYS

OFFLINE

• write a script!

• stick to your questionnaire

• combine with other research

ONLINE

• keep it under 5 minutes

• Survey Monkey – http://www.surveymonkey.com

• Google Docs – https://drive.google.com/

Page 11: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

OBSERVE

Page 12: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

WHAT TO LOOK FOR

• general task flows – understand what people do

• workarounds, hacks & “creative solutions” – learn what people are solving

• home-grown tools & unintended usage – they present great design opportunities

• things people complain about – find their biggest pain points

Page 13: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

PROTOTYPE

Page 14: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

LO-FI TO HI-FI

• paper is cheap – start with simple sketches

• skip hi-fi wireframes – you won’t need them

• build HTML prototypes – fake as much functionality as possible

Page 15: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

TEST

Page 16: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

prep· a· ra· tion

noun [count noun]something done to get ready for an event or undertaking

Page 17: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

PREPARATION IS KEY

• plan well ahead

• allow enough time for recruiting and preparations

• ideally 5 to 8 users who match your audience, or test more often with less users

• prepare a test script with introduction, tasks, and debriefing

• make a list of things you need to take with you

• keep the test below 45 minutes

• practice the test with a friend or colleague

Page 18: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

THE REALITY CHECK

• stick to your script – it will help you to stay focused

• listen actively – try to understand frustrations and wishes

• look behind the scenes – don’t take all statements literal

• take notes or record a screencast – don’t just trust your memory

• fix the easy wins between tests – you’ll discover different problems in the next one

Page 19: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

CONCLUDE

Page 20: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

REVIEWING THE DATA

• keep asking “why?” – understand the motivation

• do not take all feedback literally – get down to the underlying problem

• pay attention to the hard problems – users usually recover from the other ones by themselves

• plan more tests if you can’t get to the bottom of something

Page 21: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

COMMERCIAL BREAK

Page 22: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

JOIN THE GAMEsign up at http://jointhegame.kde.org

to become a supporting member of KDE e.V.

Page 23: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

LEARN MORE

Page 24: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

BOOKS

• Steve Krug. Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and Fixing Usability Problems. New Riders, 2010.

• Cennydd Bowles, and James Box. Undercover User Experience: Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support. New Riders, 2011.

• Nate Bolt, and Tony Tulathimutte. Remote Research: Real Users, Real Time, Real Research. Rosenfeld Media, 2010.

• Mike Kuniavsky. Observing the User Experience: A Practitioner’s Guide to User Research. Morgan Kaufmann, 2003.

Page 25: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

ONLINE MAGAZINES

• Jakob Nielsen’s Alertbox – http://www.nngroup.com/articles/

• UX Design on Smashing Magazine – http://uxdesign.smashingmagazine.com/

• UX Magazine – http://uxmag.com/

• UX matters – http://uxmatters.com/

Page 26: BETTER SOFTWARE THROUGH USER RESEARCH...THE REALITY CHECK • stick to your script – it will help you to stay focused • listen actively – try to understand frustrations and wishes

THANK YOUdownload the slides from http://troubalex.decc-by-sa 2.0 – Alexandra Leisse – @troubalex