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Question?
Audience Response
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“Better Than Good: The Emerging Mindset of the Next Generation
of IT Leaders”
12 Old Kings Highway . Biddeford, Maine 4005
Thornton MayFuturist
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IT Performance Falls into Four Buckets
Poor
IT Shops
22%
Average
IT Shops
39%
Good
IT Shops
23%
World-Class
IT Shops
16%
Source: CIO Habitat Study
Total
Population
Paying particular attention to performance inflection points [i.e., the practices that separated poor IT shops from average IT
shops; average IT shops from good IT shops; and so on…],
the research focused on dimensions of operational excellence
having a material impact on overall performance of the IT organization.
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IT Performance Falls into Four Buckets
Source: CIO Habitat Study
All IT shops in the sample classified as “World-class”
exhibited:
a unique and managed “Attitude/Mindset”
toward IT.
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UCLA 2000Graduates of the 48 "Managing the Information Resource"
Programs at the John E. Anderson Graduate School of Managementhttp://www.uclaexeced.com/open_programs.cgi?code=mir
Monthly CIO “Habitat” Report5 Questions, 50 CIOs, 15 Vertical Markets
CIO PosseSwat Team of Emeritus CIOs
Sources of Insight
Proprietary Empirical Data Assembled in Real-Time From Real World Practitioners
CIO Practicum Dinner SeriesSept. 16th - Los Angeles [UCLA Faculty Club]Oct. 28nd – Palo Alto [Stanford University Faculty Club]Nov. 5th – Chicago [University of Chicago Gleacher Center]Nov. 19th - New York [Tavern on the Green]
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Technology Value Creation
is ALL
MentalSource: CIO Habitat Study
Über- Conclusion
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At a recent World Bank technology conference,
“world opinion”
was labeled as
“the second super power.”
Mindset Side Bar
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The “Mind” Is the Key Design Point
Key Take Away
You Have to Manage How People Think about
Technology and Technologists.
• To Manage “Tech Thinkings” You Have to:
Know what they currently think
b. know what you want them to think
c. create a program to bridge the gap
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Mind SetInsights
How ‘Suits’ Think About Technology
Changes Over Time
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The U.S. military operates a bewildering array of sensors to cut through the fog of war. Consider the lineup of unmanned aerial vehicles [UAVs] that operated over Iraq, none of which was available in 1991.
At the highest altitude, around 60,000 feet, a RQ-4A Global Hawk provided U.S. commanders with a kaleidoscopic view of the Iraqui battlefield.
Lower down, at 15,000-25,000 feet, flew RQ-1B Predators, some of them armed with Hellfire antitank missiles. [Both Global hawks and Predators can stay on station for more than 24 hours at a stretch.]
Beneath them, buzzing just above the battlefield, were smaller, tactical UAVs, such as the Army’s Hunter and the Marine’s Dragon Eye, which resembles a model airplane.
Then there were all the manned surveillance airplanes: the high flying U-2, with its synthetic aperture radar; the E-8 Joint Surveillance and Target Attack Radar System [JSTARS] which uses ground-mapping radar to monitor the battlefield; the E-3 AWACS, which coordinates air operations; and the RC-135 Rivet Joint, which intercepts enemy communications.
All the information they provide is complemented by reports from ground units, which are equipped with GPS, satellite telephones, and wireless Internet devices that allow them to feed their coordinates to headquarters constantly.
BBC
How People Think About Technology Changes Over Time
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MentalToxicsThinking
How People Think About Technology
is Unchanging
& Unchangeable
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We Need To ‘Upgrade’ Our Thinking About Technology
Since stick spears, stone tools and fire,
technology has always been represented as an either/or kind of thing:
Like Machines[inventor]
Hate Machines[Luddite]
Good@ART
Good@Science
Fix Machines[geek]
Do Business[‘suit’]
Techno-bigotry/Skill Set Driven Ghettoization
MentalToxics
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Ice-Breaker ExerciseIn your groups,
please divide the years
1987 through 2017
into
‘computational eras’.
[no less than 2, no more than 6]
Mind SetInsights
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Ice-Breaker ExerciseDo you suppose the hundreds of senior
executives participating in this exercise spend more time talking about:
The Past or the Future?
The Gadget or the Behaviors enabled by the Gadget?
The Cost or the Value?
What was happening inside the enterprise or outside the enterprise?
Mind SetInsights
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MentalToxics
Not Thinking About
the
Future of Technology
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TechnologyTimelines
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Big
Id
eas
20031. General Computing Truths
Infrastructure owned by nobody [Internet];carrying pieces of programs following no
architectural design [client server]; running across flaky LAN protocols;connecting powerful systems run by
amateurs.
2005 - 2007 2010 FUTURE
10 GHz processor; 2TB database;
1GB link – all for $800
Processing Power Doubles Every 18 monthsStorage Capacity Doubles Every 12 months
Bandwidth Throughput Doubles Every 9 months
BIG IDEAS1. Technology advances are not slowing down.
“We will make as much progress in the next 18 months as we had during the entire history of computing up to today.”
2. Computing devices of tomorrow will not be like the computing devices of today.
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Big
Id
eas
2003
In the past, we used to have to go to special rooms to
compute.
Now we carry our computers
[laptops] with us
2005 - 2007
2010 FUTURE
Human capabilities will be augmented
by computer implants
Wearable computers
One in ten Americans had some non-dental
implant – from pacemakers to
artificial joints in 2002.
1.General ComputingTruths
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When you hear the words,
technology imagination
What comes to mind?
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In the Immediate Future, We Face A Crisis of Technology Imagination
The tech program at Camp Wing is run by a Waltham nonprofit called WiredWoods. The goal is to get campers interested in using computers
creatively -- rather than just surfing the Web and dashing off instant messages.
''We're careful to make sure it doesn't feel like school.'‘
There aren't any lectures in the WiredWoods cabin -- only projects to work on, and four adult ''project specialists'' to help out when campers have questions.
''When we started this in 2001, we were responding to a particular problem,'' Deninger says. ''There were computers everywhere, but we couldn't get kids to want to do anything other than sit there and surf the Web. And surfing the Web
is a lot like watching TV -- it's passive. So we try to catalyze their interest in creating, rather than just consuming.''
Scott Kirsner, “Technology fun comes to summer camp,” New York Times (7/21/2003).
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Technology Imagination Defined
technology imaginationIs a business process that has to be managed, measured and
very much improved upon.
Technology imagination is the process that tells us what we want technology to do for us.
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Examples of Technology Imagination…
Can someone provide examples of
technology imagination?
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3 Very Different Approaches to How You Innovate
ThinkSegregate proven
innovators [people who have innovated before –
lightning rods]
Add Enormous PressureExpect/Demand
Fundamental Breakthroughs
Output Ratio:35% of the time you get
a breakthrough65% of the time –
bubkiss
Example:Apple Macintosh
Homerun hitters/lots of strikeouts
LookCustomer Ethnography
Hide Observers in the market place [ala Paco Underhill]
Output Ratio:65% of the time – you get something – a noticeable
improvement
Medium length termRequires fairly disinterested
management
Example:Ketchup Squeezy ModelNot a whole new class of
condimentNo re-invention of the burgerNew way of getting stuff out
of the model
PlayConcept-Based [e.g.,
shopping]Inarticulate statement of the problem [no we
need to improve customer sat by x%]
Billions of ideas –
Output Ratio:Not an incremental
improvementNot a radical improvement
Delivers a Re-think of the problem
Identify opportunities that you had not seen
before
Source:Andrew Zolli
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3 Very Different Approaches to How You Innovate
MethodologyIt becomes incredibly important to articulate the kind of problem you are trying to solve. Do you need a
radical breakthrough?
Applying the right kind of methodology to the right kind of problem is the essence and art of
strategy
Source:Andrew Zolli
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Case Studies In Imagination: Maytag Structural Approaches to Innovation
Over the next two years the Strategic Initiatives
Group at Maytag will introduce a line of mixers,
blenders, toasters and coffee makers under the
brand name Jenn-Air Attrezzi.
The team was created by Ralph F. Hake,
Maytag's chairman and chief executive, from
the remnants of its e-business unit.
Attrezzi (Italian for tools) includes glass bowls
and pitchers, in colors like cobalt blue and
merlot red, that can double as serving pieces.
FARA WARNER , “Chop. Purée. Liquefy. (The Ideas, That Is.),” New York Times (September 7, 2003).
The 10 to 12 member group is expected to seed Maytag with
people who can move faster than the competition, think differently about how to make products and keep the company's larger units
in touch with consumers.
"I subscribe to the idea that people running big business units
are pretty conservative. They spend their time fixing problems and getting business done. If I had told Jenn-Air to do a small
appliance, it would have been low on their priority list. But this team's main role in life is to
create new products."
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Case Studies In Imagination: Maytag
FARA WARNER , “Chop. Purée. Liquefy. (The Ideas, That Is.),” New York Times (September 7, 2003).
In early 2002, the group started talking to consumers about how
they used mixers and blenders.
Many rarely used them, having stored them away because they
were unattractive or were bulky and took up too much counter
space.
When the mixers and blenders were used, consumers complained
that the appliances' bowls and pitchers were not attractive enough
to use for serving.
With that insight, the team started searching for bowls and pitchers
that were elegant enough to place on the dining table.
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The ‘Imagination Crisis’One Scenario Always is Linear:
More of the Same – Just Faster, Smaller & Cheaper‘an elegant plan for a more efficient past’ rather
than a truly new future
10%’ thinking still drives most corporate planning in organizations.
At the companies Thornton talked we asked executives to rate the 'Imagination' of the technology organization. [10 being highly
Imaginative, 0 being 'brain dead']. The average score was 4.8.
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Technology Imagination is all about choice
The Apollo program had been a case of deciding where we
wanted to go and then designing a technology to take
us there.
The shuttle program was a case of designing a technology then going wherever it could
take us.
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Who is responsible /
accountable for making sure that
every dime, guilder, & yen
and bhat spent on IT
creates value?
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Jack Messman, CEO
The UPRC Story
Various Business Unit Presidents
Lon Winton, CIO
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Have you ever heard anybody go to Human Resources and say,“I hate my people?”
You define what skills you need, you interview the candidates, you decide to hire them, you manage them on a day-to-day basis.
Human Resources plays a role but you are responsible. People understand this.
People Understand that being able to manage ‘people’ is part of their managerial responsibilities…
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Have you ever heard anybody go to I/T and say,“I hate Systems?”
I/T plays a role but you are responsible.
Most managers do not understand this.
Thornton May
People Understand that being able to manage ‘people’ is part of their managerial responsibilities…
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Unfortunately, when it comes to managing I/T,
people think they can order systems like they order pizza.
Thornton May
People Understand that being able to manage ‘people’ is part of their managerial responsibilities…
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Responsibility?
“Customer Service” Department?
Japanese Ph.d student studying at the Stanford Business School
Shoe DepartmentMen’s DepartmentCosmetics
Department
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5Trained in
the Deployment
of I/T?
643
21
Yes
No
Is LineManagement
...?
Compensated for I/T-enabled
Value Creation?
Rotated Through I/T As Part of Their
Executive Development
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Accountability
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If a woman burns her thighs on the hot coffee she was holding in her lap while driving, she blames the restaurant.
If your teen-age son kills himself, you blame the rock 'n' roll musician he liked.
If you smoke three packs a day for 40 years and die of lung cancer your family blames the tobacco company.
If your daughter gets pregnant by the football captain you blame the school for poor sex education.
If your neighbor crashes into a tree while driving home drunk, you blame the bartender.
If your cousin gets AIDS because the needle he used to shoot heroin was dirty, you blame the government for not providing clean ones.
If your grandchildren are brats without manners, you blame television.
And, if your friend is shot by a deranged madman, you blame the gun manufacturer.
God bless America, land of the free, home of the blame.
The state of personal responsibility in America today…The state of personal responsibility in America today…
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Great Companies Are Pre-Living Their Futures
“Third Age Suit used on the Ford Focus -- restricts agility, adds bulk, limits
movements at the knees,elbows, stomach and back.
Gloves reduce sense of touch; goggles simulate cataracts.
The suit artificially ages young designers and shows them the challenges
confronting older drivers”
Virtual Recreations Virtual Recreations of Markets yet to be of Markets yet to be
entered; entered;
work processes yet work processes yet to be deployed.to be deployed.
Entertainment Entertainment Technology Center Technology Center at Carnegie-Mellon at Carnegie-Mellon
UniversityUniversity
Royal Ford, “Auto Designs for the ages,” Royal Ford, “Auto Designs for the ages,” The Boston Globe The Boston Globe (March 5, 2000)(March 5, 2000)
Mind SetInsights
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Just Implement the Technology
and
See What Happens
MentalToxics
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“…we have to focus on adoption. We were building a lot of things that just weren’t
being used. We lacked the appropriate training and deployment plans. In November of
2001 we deployed 30 new applications. Of those 30, ten of them got used less than five
times a day. Top five got used 20,000 times a day. Middle fifteen got used 20-30 times
a day. Not certain these were appropriate investments. We spent a lot of time building
them and they were not being used. We have to make sure that the ideas we have are
being applied in the business.
Two years ago, 70% of the people in the part of the IT organization supporting sales
were thinking about new things to do and 30% figuring out how to roll out those new
things out to the business. Today it is reversed. We have also gone from rolling out
new stuff every week to quarterly release cycles. We now have a formal plan to teach
people how to use the new functionality, roll that out and then measure the adoption.
Our metrics now put much greater emphasis on focusing on business process change.
If you don’t focus on adoption, you end up with a lot of stuff that is meaningless.
Brad Boston, CTO @ Cisco speaking at the 2002 Annual SIM Meeting
Zero Tolerance for TechnologyThat Does Not Change Behavior
CIO “Influence”
Secrets
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1. Takes about a year to figure out what to
do
2. Takes about a year to sell what it is you
are going to do
3. Takes about a year to get your ‘sold’ idea
launched
CIO Habitat Project
From Idea to Deployment… Timelines
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