The masthead is found in the same position every week with the same typeface and font. The only difference that occurs is the colour. The red compliments the theme for this particular magazine

When customers see the name and image of Beyonce they automatically feel enticed. This is the main sell line as the human eye will read from left to right.

This could be labelled as a puff, although it differs from the rest which are in traditionally in the shape of a

Featured artists names are along the top of the page to engage the readers to read inside, this is an extremely common feature for many other music

With Beyonce featured it signals the bands genre which is RnB and Hip Hop. Her long brown, curly, wet looking hair adds to the way in which she is dressed. She is wearing a white top which reveals her cleavage and when it gets wet it goes see through. Her black shiny, glimmer hot pants adds to the seductive, sex appeal look that the magazine is going for.

This is another sell line that tells you about a summer guide that is issued inside the magazine. It entices you to have a look at the guide and think whether or not they could

The puff entices the reader to download the rap that is being advertised.