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Beyond Pay:
The ROI of Happiness
Good morning
@TheSmileCEO
@JenLeighMoss
On a mission to help
1 Billion people find the
tools to live a happier life
Why do they invest in
happiness?
What you’ll take away
1. Should we care about Happiness…
2. The Magic # for pay?
3. Then What?
But First….
A Moment of
Gratitude
Workplace Happiness.
Too bold?
Not according to employees…
We polled 487 working Canadians…
95%believe they have a
right to be happy
94%believe that
happiness can
be improved
92%believe
companies
should be
investing in
happiness
85%interested in
learning the
skills to be
happier at
work
92% Believe that companies
should be investing in the
happiness of their
employees.
Definition of Happiness
“The joy we feel
while striving for
our potential”
Shawn AchorWorlds Leading Expert onHappiness and Performance
Workplace Happiness
“The joy we collectively experience,
while striving to reach our
collective potential”
Reduced decision making capacity
Reduced creativity and innovation
Reduced ability to focus and follow through
Increased emotional reactivity
The Impact of Unhappiness
Brain Science of Happiness
Fear causes
30% reduction
in cognitive
abilities.
Amygdala
Manages
Fight or Flight
30% Reduction in Resources
Imagine losing 30% of your workforce
Science of Happiness
Flourish by Dr. Martin Seligman
Commuting
Commuting more then 60 minutes
• Reduction in avg happiness of 10 -15%
• 2X as likely to leave within 2 years.
• 5X as likely to “have a bad day” at work
• Take 6 more sick days per year
• Start “worrying” about traffic at 2:00pm
Simple Causes
Office of 100 Commuters
• Turnover costs of $150K annually
• Sick days cost $150K per year
• Reduced focus “thinking about traffic”
costs $780,000
Simple Causes
“An office of 100 commuters costs
over $1Million dollars a year in lost
productivity due to the unhappiness
it creates”
What is the cost?
Simple Causes
We use this data to create
meaningful discussions about how
we can address these issues.
What do we do?
Without data…
The Magic Number(s)
Where to start?
If you have buy in…
It can be simple.
21 day gratitude journal activity
60% improvement on task accuracy
If you have buy in…
Practicing Gratitude saves over $250,000
Per year in time and efficiency.
+ Think of the impact on
customer satisfaction and customer retention
Case Study
Case Study #1
Company type: Canadian Telecommunications
company with 300 employees in four countries.
Refocused corporate culture towards employee
and customer happiness
New Mission Statement:
“Delivering happiness and connections daily by
being awesome.”
New core values and ability to track adoption of
values over 12 months.
Outcome
Volatility of employee happiness reduced by half and
average happiness increased by 10% in first 9
months.
Four quarters of the highest percentage sales
growth in company history.
Highest level of customer satisfaction in company
history.
Highest customer retention in company history and
overall compared to the ENTIRE industry.
Outcome
Highest Number of “High potential” candidate
applicants in company history
Human Resources complaints reduced by 50%
Won the Canadian HR association award for best
employer branding
Invested $500K in building a
“Culture of Happiness”
Increased Top Line revenue by
$5 Million in 12 months
Outcome in Dollars
Who’s Tracking Happiness?
SME’s, large enterprise, cities and municipal organizations, non profits,
banks, financial institutions, tech companies, tech incubators,
international medical device companies, universities, financial services
companies, advertising agencies, marketing firms, manufacturing
facilities, international retail chains and others.
What is Happiness in the Workplace?
“The joy we collectively experience,
while striving to reach our
collective potential”
Why do we want
Happiness In The Workplace?
Because it is the right thing to do
for the people and for the business.
How do we get it?
1. Collect and analyze the data
2. Create meaningful discussions
3. Consciously invest in the things that
actually matter to our people.
