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www.beyondsquarefeet.com
Beyond Squarefeet Presents
Premium Boutique Mall
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Snap Shot of Hyderabad City
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Hyderabad at A Glance
Population
Particulars Total Male Female
Total Population
(2011 census)
6.8
Million
3.6 Mn 3.2 Mn
Literacy Rate 82% 85% 79%
Sex Ratio 955
Children (0-6
years)
7.25
Million
3.7 Mn 3.5 Mn
Facts & Figures
Population Density
(4th Most Populous City in
India)
18,480/sq.km.
Per Capita Income (2014-15) Rs. 2,94,000/
annum
Area Ranking 3rd largest city
in India
Average Household Size
(2011 census)
4.6
Sources : Census of India 2011
The literacy rate of Hyderabad is far better than the state literacy rate which stands at
66% and also betters the National literacy rate of 74%.
Surprisingly the sex ratio of the city is not at part with state sex ratio of 988. However it
is better than National average of 940.
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City’s Socio-Economics
1,24,78,447 1,10,07,835
84,25,970
68,09,970
46,81,087 44,86,679 46,17,025 39,62,820
30,33,349 23,83,489 16,38,380 17,49,804
Mumbai Delhi Bangalore Hyderabad Chennai Kolkata
POPULATION
(SEC & A&B)
Total Population A&B Population
37% 36% 36% 35%
35% 39%
As per Socio Economic Classification (SEC), more than 1/3rd
of city’s population comes in A&B category which denotes :
o High consumerism in the city.
o Favourable customer base for retail.
o Growth in purchasing capacity of consumers.
o Increased quality of standard of living.
Sources : JLL Report
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Retail Scenario in Hyderabad
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City’s annual consumption (retail expenditure) is the fourth largest after
Mumbai, Delhi and Bengaluru.
Modern retail penetration in Hyderabad is a meagre 9%, the lowest among
the top seven cities in the country. Hence, big opportunity for the growth of
modern retail in the city.
Emerged as a sought-after retail market in the last couple of years, with a
number of national and international giants planning to set up stores in the
city.
(2010)
(2016)
(2010)
(2017) (2016)
(2016)
(2017)
(2016)
(2017)
(2017)
(2014) (2017)
(2017)
(2010)
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Mall Positioning & Snapshot
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Atrium Mall POSITIONING
ATRIUM MALL is where consumers will come to
explore the opportunity to enjoy a “premium experience”
because of the mix of retailers and convenience–oriented
shopping options in a place that feels like it’s the hub of
the community.
IT reflects the personality of the community and becomes not
only the convenient “go-to” center, but also the “place to be”
Atrium - Snapshot
GLA- 2.5 Lakh Sqft.
Retail - Ground + 4.
Parking - 3 Levels.
Floor Plate - 30,000 Sqft.
Multiplex- 850 seats (Sathyam
Cinemas)
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What ATRIUM MALL Offers..
A soon to be launched Mall spread over 2,50,000 Sq.ft. of GLA
Positioned to cater to the “Premier” customers of its catchment.
To be a one stop destination for about 4 lacs residential population and
3.5 lacs floating population.
Focuses on 4Fs – Films, Food, Fashion & ….Fun.
Aimed to cater to the Youth & young families of the IT professionals
working in the immediate catchment.
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Mall Location & Catchment Analysis
Atrium - Location
Located in Kondapur, parallel to
Gachibowli-Miyapur Road.
100+ MNC’s in the vicinity (5 kms)
Sandwiched between developing
suburbs like Gachbowli, Madhpur,
Kothaguda, etc.
ATRIUM MALL
Gachibowli
Kondapur
Madhapur
Jubilee Hills
Immediate Catchment of Mall
RESIDENTIAL
SPACES-
Premium
COMMERCIAL/
IT SPACES
ATRIUM MALL
Kothaguda
Kavuri Hills
Golden Habitat
Jayabheri
Enclave
Bamboos JV Colony
Ramky
Towers
Diamond
Hills
Prestige Ivy
Aparna
Residency
Hitec
City
DLF Cyber
City
Mindspace
IT Park
Amazon TCS
Synergy
Park
Infosys
Gachibowli GPRA
Quarters
Huda
Techno
Enclave
Kondapur
Madhura
Nagar
Colony
Doctor’s
Colony
Madhapur
SBI Officers
Colony Indian
Immunological
Colony
Siddiq Nagar
Emaar MGF
Boulder
Hills
EDUCATIONAL
SPACES
India School of Business
Engineering Staff College
of India
University of Hyderabad
Oracle
Cognizant
Honeywell
Microsoft
RESIDENTIAL
SPACES-
Mid- Segment
RESIDENTIAL
SUBURBS
SMR Vinay
Symphony
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CATCHMENT ANALYSIS:
a. Fastest growing suburb of Hyderabad (Kondapur & Gachibowli)
b. Good connectivity & accessibility with robust physical & social
infrastructure.
c. Strategically located in dense cluster of IT companies.
d. High density of young population and nuclear family.
e. Surrounded by 70,000 residential units.
f. Surrounding has many educational institutes (University of Hyderabad,
Indian School of Business, Engineering Staff College to name a few)
Catchment Analysis
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Socio - Economic Study
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Primary Catchment Prices of Residential Spaces
(2-3 BHK)
(Distance) 0 to 5 kms
(Driving Time) 5 to 15 mins
Bamboos 7 Crores
Prestige Ivy 3 Crores
Diamond Hills 3 Crores
SMR Vinay Symphony 1 Crore
Aparna Residency 65 Lakhs
Ramky Towers 60 Lakhs
JV Colony 25 Lakhs
GPRA Quarters 20 Lakhs
Golden Habitat 20 Lakhs
Average Rentals: (2-3 BHK)
Kondapur: Rs. 60,000/
month.
Gachibowli: Rs. 20,000/
month.
Income Analysis:
Based on property rates and
average rentals, the income
class of catchment can be
classified into middle to upper
middle class. i.e. Income
between 10,00,000 to
15,00,000 per annum.
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Catchment Images of Atrium
DLF Cyber City Ramky Towers
Hotel Novotel Golden Habitat
Bamboos Mindspace IT Park
Prestige Ivy
SMR Vinay Symphony
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Floor Plans
Ground Floor
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First Floor
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Second Floor
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Third Floor
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Fourth Floor
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Fifth Floor
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Sixth Floor
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Concurrently Leasing
Alcazar
1st Luxury Mall
of Hyderabad
Vivira Mall - Chennai
1st Mall of OMR
Shopprix Mall – Meerut. Largest Mall of Meerut
Palm Island Mall- Jammu
Mall in Heart of City
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For further details please contact:
Beyond Squarefeet Advisory Pvt. Ltd.
BSF Leaseline : +91.98201.88182
Saket SHARMA: +91.95820.60763.
Poonam MIRAKHUR: +91. 97698.37032
Sanjeev THAKUR: +91.98702.01252
+91.22.4219.0700
Mall Mechanics By:
Contact Details
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