Beyond The ClassroomBuilding awareness & understanding for SMU’s 10,000 + family & friends

Beyond The ClassroomoBuilding Awareness & Understanding

1. Must peak at/by April 1, 20112. Soft campaign Fall 20103. Two primary promotion techniques4. Must have clear, simple easy message5. Need a team of “Message Champions”6. Leverage other SMU hot topics

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September October November December January February March April May

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Critical Campaign Timing

Two Methods – Many Channelso Personal Contact by Influencers

oPresident, BOT, Deans, VPs, oDirectors, ChairsoStudent GovernmentoPan-Hellenic LeadershipoFaculty Senate & Staff AssociationoStudent Affairs Staff

Two Methods – Many ChannelsoMass Marketing For Broadest Reach

oDaily Campus, Daily Update, Daily MustangoT-Shirts, caps, usb drives, cups, etc.oSigns: On Campus & In BuildingsoEvents: Games, Speeches, MeetingsoWebsite, Video, Social, Viral

Promotion: Phase Nexto Promotion Committee Immediate Steps

o Identify & Prep “Message Team”oPrepare creative examples & budgetoPrepare & distribute Talking PointsoPrepare calendar of visibility opportunitiesoPrepare all material for rollout