Beyond Wannabe Contextual Matching

Thomas HargisVP Sales and Marketing

• 15 year veteran of the information industry• 4 years with YellowBrix• P&L responsibility for sales, marketing, customer service

and business development

True Contextual Analysis

• Taking contextual analysis from the macro level to the micro level: from full page analysis to paragraph-by-paragraph analysis.

• Currently providing macro view, and most are not truly “contextual” and include sentiment ranking, etc.

• Allows for more advertising on sites of questionable content

• September 11 articles: yesterday and today • Jews and Nazis: History or Hate Crimes content?• Michael Jordan: NBA All-Star, Businessman or

Philanthropist?

True Contextual Analysis

• Advertisements on pages currently not served by advertising

True Contextual Analysis