GOBEYOND WATER

2014 PROGRESS

REPORT

AFFORDABLE. RELIABLE. SAFE.At Safe Water Network, we envision

a world with healthy, thriving

communities, each managing its

own sustainable supply of safe water.

Our mission is to develop and

demonstrate affordable, reliable

solutions, to share sector knowledge,

and to build partnerships that reach

millions in need.

BRINGINGWATER TO HER

AND SOLVING FORMILLIONS MORE

Nearly a billion people lack access to safe water.

1,400 children die every day from preventable water-related illnesses.

Billions of dollars have been spent on water projects. Nearly half fail

within a year of launch.

WATERCRISIS

SOLVINGAT SCALE

To date we work with over 120 communities throughout Ghana and India providing safe water access to nearly 400,000 people.

By 2017 we will expand to 400 communities reaching over a million people and proving our model at scale.

Access to an affordable, reliable, and sustainable supply of

safe water is essential for good health, which in turn enables

communities to realize their full potential. The Safe Water

Network model uses market principles—including economic

incentives, local ownership, and accountability—to ensure this

access. By the end of 2014, our field expansions will serve more

than 400,000 people in over 120 communities throughout

Ghana and India.

LOCALLY OWNED AND OPERATED

QUALITY CONTROL | SUPPLY CHAIN STRENGTHENING

GOVERNANCE AND COMPLIANCE | FIELD SERVICE SUPPORTFrom source to source, we align the value chain around quality, reliability,

and affordability. We apply our business practices to establish a robust supply

chain of products and technical services—in strict accordance with the policies,

practices, and plans of regional and national governing authorities. Field

service support is provided to cluster-level operators. Over time, autonomy

and accountability shift to local operators as requirements for central support

diminish and local capacity is established.

LOCAL WATER SOURCESWe help communities protect their

water sources for the long term,

addressing challenges to quality

and sustainability.

CENTRALIZED SUPPORT

KEY PERFORMANCE INDICATORSCover operating costs fully with revenue

Build financial reserves for future maintenance

Operate with < 5% downtime

Activate 75% household participation

Meet or exceed national drinking water standards

OUR MODEL AT WORK - ACHIEVING LOCAL SUSTAINABILITY

TREATMENT TECHNOLOGYWe select responsive, cost-effective

technologies to purify the water by

eliminating a range of source water

contaminants.

LOCAL OWNERSHIP & OPERATIONWe develop the tools and skills

necessary for local operators

to own and operate Safe Water

Stations for the long term.

MAINTENANCE RESERVESTreated drinking water is priced

affordably to ensure universal

access while still covering

operating and maintenance costs

for future success.

CONSUMER-FOCUSED SOLUTIONSWe don’t have beneficiaries —we

have customers. We’re committed

to providing our customers with

a reliable, affordable, convenient

source of drinking water.

SAFE WATER NETWORK OPERATES IN DIFFICULT, FRAGMENTED MARKETS WITH SIGNIFICANT BARRIERS TO SUSTAINABILITY Our customers live on as little as $1.40

a day in areas where inflation exceeds

20% annually. These communities

are typically geographically dispersed

and have access to free—though

contaminated—water sources. There

are limited supply chains and technical

support is lacking.

We systematically address these

challenges by field testing all

innovations, documenting the results,

and incorporating successful solutions

into our programs. This process is

essential to standardizing our model

for replication and reaching our

ultimate objective of achieving scale.

REMOTE MONITORINGWe’ve developed a system to centralize operational

oversight of water stations. An affordable, reliable

solution designed to offset harsh environmental

and market conditions, this remote monitoring

system provides real-time operational data, measures

financial performance metrics, and aggregates

findings for response and tracking.

Results: By monitoring station performance remotely

in real time, we can address problems before they

become failures. This contributes to the less than 5%

downtime experienced by our stations.

SOLAR POWER Reaching those most in need often requires a solution

that is capable of operating off the electrical grid.

To better understand how to reduce costs and take the

model off grid, we are testing the effectiveness of

solar power for our water stations in Ghana.

Results: Our initial field tests indicate a potential

to profitably operate off grid, particularly when

complemented by incremental revenues from electric

supply, such as cell phone charging.

TOOLKIT FOR SAFE WATER STATIONS Our “Tools for Safe Water Stations” standardizes six

years of field-tested materials and approaches.

It is a comprehensive document with a step-by-step

approach to implementing cost-effective, reliable,

and locally owned water stations. This initiative

incorporates private sector best practices into

participatory development models with the aim of

ensuring operational success.

Results: These tools have allowed us to dramatically

improve the speed and efficiency of our field

expansions. We also provide them to like-minded

organizations interested in implementing our model.

ONGOING INNOVATION FOR LASTING IMPACT

TABLET-BASED MANAGEMENT SYSTEM

Our “Tools for Safe Water Stations” has been adapted for

tablet computers, enabling efficient, standardized, remote

data collection, project management, and two-way

communication between field and management teams.

It facilitates two-way communication between field and

management teams.

Results: Field teams are using the tablet to compile village

profiles containing data, photographs, maps, documents,

and other details that describe and evaluate each location’s

eligibility for a water station. This streamlines field

assessments and improves oversight.

CONSUMER ACTIVATION Our consumer campaigns accelerate and expand the

use of safe water. Through extensive research, we have

developed messaging and campaign strategies that

increase household participation. Our iJal brand—

launched in India—is recognized regionally for quality,

affordability, and reliability.

Results: The consumer activation program, along

with enhanced distribution, contributed to a 25%

increase in revenue at participating stations. The

innovation of the campaign was recognized with

three marketing awards in India.

MEASURING OUR IMPACT UNDERSTANDING THE CONSUMERUsing qualitative and quantitative research techniques,

we have gained an important understanding of customer

needs, aspirations, and behaviors. We know who our

customers are and how their socioeconomic conditions

and vulnerabilities affect their responsiveness to our safe

water programs.

Results: This has helped us understand the optimum

value of safe water, improve convenience through

distribution points, and establish price points that balance

the equity of access with revenue needs to ensure the

long-term financial success of water stations.

IMPROVING HEALTH AND LIVELIHOODSQuantifying the long-term effects of extended safe

water usage is critical to understanding the efficacy

of our model. In addition to showing that we are

operating efficiently and effectively, we are committed

to demonstrating that our work has an impact on

community health and livelihoods.

Results: Safe Water Network collaborated with Johns

Hopkins University on a four-year independent health

impact study in Ghana. The results indicated a reduction

in diarrheal disease and schistosomiasis when Safe

Water Station water replaced surface water. Additional

findings from this study informed the development of our

container and health education programs in the country.

Safe Water Network is currently conducting research in

several communities in Ghana and India to understand

how safe water consumption rates directly affect health.

KOFI ANNANFormer U.N. Secretary General

WHAT IS EXCITING ABOUT SAFE WATER NETWORK’S APPROACH IS THAT IT IS TRULY SUSTAINABLE.

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We’re pleased to be bringing both PepsiCo Foundation funding and our operating expertise to our partnership with Safe Water Network. Together we’re making a measurable difference, delivering a sustainable supply

of safe water to communities in need.

INDRA NOOYI CEO, PepsiCo

Safe Water Network’s commitment to working alongside local government authorities to ensure long-term success gives us great confidence that their approach has tremendous potential for

communities in need throughout our region.

HONORABLE JULIUS DEBRAH Minister of Local Government and Rural

Development, Government of Ghana

The combination of Safe Water Network’s operational and financial expertise and MARI’s grassroots credibility achieving social justice and mobilizing rural communities has led to a truly successful locally owned model. This approach to converging capabilities is critical to

achieving scale.

SRI RAMISETTI MURALI Chief Functionary, Modern Architects

for Rural India (MARI)

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ENGAGING OTHERS TO GO TO SCALEThe challenge is too large for any one organization to solve. We see this complexity as an opportunity to achieve more by working together.

PARTNERING WITH GOVERNMENTOur agenda for sector change must reach all constituents

in the arena of drinking water delivery. We cannot

succeed without the support of policies that encourage

entrepreneurship and demand accountability.

At the village level, all of our work aligns with the plans

and guidance of local authorities. At every opportunity, we

collaborate with national governments to influence policy

and focus.

Example: Safe Water Network has formed a private-public

partnerships group, chaired by the Ghanaian Ministry of

Finance, to develop recommendations for a clear policy

framework and to undertake a demonstration project

to advance private engagement in the public sphere of

community water solutions.

EXPANDING WITH LOCAL NGOSIn the long term, Safe Water Network will shift its focus to

helping other organizations adopt our successful model.

We seek to share our best practices, capabilities, and

resources with those who have a history of trusted

service delivery.

Example: Since 2008, Safe Water Network has worked

with Modern Architects for Rural India (MARI). Currently,

we launch two to three new Safe Water Stations per month

in rural Warangal State. Backed by a 26-year record of

trust and success, MARI provides the day-to-day support

a community requires to keep safe water flowing. In

conjunction with Safe Water Network’s New Delhi-based

team, they have allocated responsibilities across a branded

“Team iJal” to jointly manage operation of 55 clustered

Safe Water Stations.

CORPORATE ENGAGEMENTSafe Water Network partners with leaders from the private

sector to apply their expertise to continuously improve

our model for sustainable safe water.

Examples: PepsiCo has been central to our

standardization of procedures and user-friendly toolkits

with a strong focus on quality control at each step of

the model. Underwriters Laboratory (UL) played a major

role in establishing a process to manage water quality

challenges. Merck & Co. sent a talented team of consumer-

behavior experts to work side by side with our field staff in

India. Pentair supports our work to improve the technical

and operational performance of our systems in India.

MAINSTREAMING OUR MODELWe are committed to realizing the full potential of market-based approaches to accelerate the availability of safe drinking water to communities in need.

We are dedicated to sharing our experiences—

both successes and failures—across the sector.

Our annual Beyond the Pipe forums in Ghana

and India are attended by sector leaders.

Participants advance an agenda through working

groups and field collaborations. In addition, we

host events at other major global gatherings such

as Stockholm World Water Week.

We also influence sector professionals and

decision makers by disseminating our findings.

Our country-focused Sector Reviews provide a

comprehensive survey of the opportunities for

market-based approaches to safe water provision,

including an analysis of existing systems in

operation. Each of our Field Insights describes

a challenge we faced, the approach we took to

address it, and the observed results.

$5,000,000+ Newman’s Own Foundation

PepsiCo Foundation

$1,000,000 - $4,999,999

Conrad N. Hilton Foundation

Merck & Company

Starr International Foundation

Josh Weston

John C. Whitehead

$500,000 - $999,999

John Hennessy

Kosmos Energy

Harold Newman

Linda Nordstrom

USAID

$100,000 - $499,999

BHEL*

Osprey Foundation

Pentair Foundation

Relief International

Dan Rose

$50,000 - $99,999

Cisco Foundation

Christina Gold

Kurt Soderlund

MacArthur Foundation

$20,000 - $49,999

Elizabeth McGeachin McKee

Foundation

NABARD*

Nell Newman Foundation

Resurgens Foundation

Gerry Roche

Underwriters Laboratories

$10,000 - $19,999

Ken’s Foods

LiDestri Food and Beverage

Daniel Oster

$5,000 - $9,999

David Bonderman

Bostock Family Foundation

Thomas and Susan Dunn

FedEx Corporation

Henry and Marilyn Taub

Foundation

John Hogan

J & AR Foundation

Atul Kangat

Thomas Kean

Jim Macaleer

Marie Josee and Henry R.

Kravis Foundation

Tom McInerney

Jacqueline McMullen

Mitzi and Warren Eisenberg

Family Foundation

Navajbai Ratan Tata Trust*

Ryan Family Foundation

Carlos Rodriguez

Larry Smith

Michael Steinhardt

Michael Strauss

Joseph Trunfio

Stanley Weiss

$1,000 - $4,999

Joseph Bassett

BGI LLC

Shannon Bochichio

Hew Crooks

The Devlin Foundation

Duraplast

Robert Erck

Jonathan Fanton

Alfred Goldstein

India Water Partnership*

Jim Neuberger and Helen

Stambler Neuberger

Foundation

Joseph and Arlene Taub

Foundation

Ted Knetzger

Betty McManus

Andrew Millane

Morris W. Offit

Greg Pellegrino

Dennis Poster

Phil Robbins

Nancy and Miles Rubin

Edward Salzano

Marcy Syms

Ronald Weston

World Vision

Up to $999

Ilana Adams

American Republic

Entertainment

Bhupat Atluri

Nicholas Balamaci

Larry Bassett

Matthew Bauman

Dan Bentley

Priscilla Bijur

Lynn Blumenfeld

Chris Blunt

Michael Brockman

Michael Burns

Sue Caplan

William Carney

Carlin Carr

Daniel Carr

David Cauldwell

Mu-Hsuan Chang

Seymour Cohen

Jean Colner

Shawn Coyne

Karen Deasy

Amit Desai

Doris Diaz-Bailes

Lakshmi Doddapaneni

John Domino

Laura DuDell-Foley

Marie Dugan

Jennifer Elwell

Kesha Evans

Karen Feldman

Russell Feldman

Luke Filose

Jesse Fink

Carla Foster

Michael J. Fox

Front of the Bus, Inc.

Cathie Gandel

Marc Gasway

Juan Tamayo Gil

Amanda Gimble

Myron Glucksman

Lori Gordon

Karin Grafstrom

Tina Gray

Debbie Green

Alisa Guerrettaz

HP Company Foundation

Patricia Hale

James Halloran

Nava Harel

Shirley Hebert

Thomas Henry

Shrikant Honap

David Horovitz

Molly Howard

Mike Hurst

Shankar Iyer

Vasu Iyer

Lisa Jenio

Sanjay Joshi

Linda Kastan

William Kelly

Krista Kimmel

Molly King

Susan Kirbin

Helen Knedler

Laura Giadorou Koch

Gloria Kohl

Marie Konstance

Dianne Labasse

Tanner Lang

Karen Lanzetta

David Lenkowsky

Janie Lindenbaum

Erica Martinez

Michael and Peggy McGrath

Ruth and K. Grant McGahey

Daniel McIntyre

Mary Ellen McMillin

Beth Mehlman

Ellen and Pradip Mookerjee

Philip Morgan

Kenneth Mountcastle

Ritvik Mudur

Tom Muehlenz

John and Meredith Mueller

Molly Nelson

Laura Neuman

Pat Neumann

Gabriel Panek

Nat Paynter

Lisa Philippone

Joan and Dennis Poster

Patricia Powers

Mark Ritchie

Sambram Sanikop

Ann Scheffler

Alan Seget

Lynda Selde

Sandra Seligsohn

Madhavi Sewak

Michael Sieckhaus

David Silvers

Hillary Smoyer

Alexandra Soderlund

Latha Srinivasan

Gabrielle Starr

Laura Stein

Stewart and Marilee Stern

Erin Stick

Annette Stover

Kimberly and David

Strandberg

John Strano

Ronald Strauss

Kay Sutherland

Paul Sutherland

Marc Teitelbaum

Sharon Teitelbaum

Amanda Tepper

Patte Thompson

Vidyadhar Tore

Sally Tuller

Stephen Underwood

Shreedhan Vaidya

Elangovan Munuswamy

Vaiyapuri

Yugandhar Vankadara

Raquel Vicente

Cynthia Vodopivec

Katie Wachtel

Allison Walton

Shree-Eesh Waydia

Audrey Webb

Susan Weber

Todd Weissing

Ira Werner

Kristen Wong

Russ Wood

Greg Yatman

Emily Youssouf

Zita De Zagon

* Funding provided directly

to Safe Water Network

India Trust

BGI LLC

BHARAT HEAVY ELECTRICALS LIMITED (BHEL)

CISCO FOUNDATION

CONRAD N. HILTON FOUNDATION

KOSMOS ENERGY

MERCK FOUNDATION

NATIONAL BANK FOR AGRICULTURE & RURAL DEVELOPMENT

NEWMAN’S OWN FOUNDATION

OSPREY FOUNDATION

PENTAIR FOUNDATION

PEPSICO FOUNDATION

NAVAJBAI RATAN TATA TRUST

THE INDIA WATER PARTNERSHIP

STARR INTERNATIONAL FOUNDATION

UNDERWRITERS LABORATORIES

U.S. AGENCY FOR INTERNATIONAL DEVELOPMENT

VITOL FOUNDATION

VOLTA RIVER RESETTLEMENT TRUST

TO THE FUTUREDONORSSTRATEGIC

PARTNERS

WE ARE FILLED WITH APPRECIATION

ENDURING COMMITMENTSafe Water Network was co-founded in 2006

by the late actor and philanthropist Paul

Newman, along with prominent civic and

business leaders. In 2008, Safe Water Network

established field offices in Ghana and India.

Our team began laying the groundwork for

an approach to developing the community

capability to own and manage Safe Water

Stations. Today our country teams oversee

field initiatives, host forums and workshops,

as well as produce publications and research

about our work.

An esteemed international board comprising

of business and civic leaders contributes to an

increasingly influential organization focused

on empowering communities around the

world to overcome the challenges to

sustainable safe water supply.

BOARD OF DIRECTORS

JOSH WESTON, CHAIRRetired Chairman & CEO

Automatic Data Processing

CHRISTOPHER BRODYChairman

Vantage Partners, LLC

RITA COLWELL, PHDFormer Director

National Science Foundation

Professor

University of Maryland

Johns Hopkins University

RICHARD DELANEYFormer SVP, Global Operations

PepsiCo, Inc.

ROBERT FORRESTERPresident & CEO

Newman’s Own Foundation

FRED GLUCKFormer Managing Director

McKinsey & Company

CHRISTINA GOLDFormer President & CEO

Western Union Company

MAURICE GREENBERGChairman & CEO

C.V. Starr & Co. Inc.

HAROLD NEWMANFounder

HJ Newman Capital, LLC

LINDA NORDSTROMRetired President & CEO

Northstream Development

GERRY ROCHEChairman Emeritus

Heidrick & Struggles

JOHN C. WHITEHEADFormer U.S. Deputy Secretary of State

Former Co-Chair

Goldman Sachs

JOANNE WOODWARD NEWMANBoard Member

Newman’s Own Foundation

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