BforB StaffsNew To Business?Learn How To Market Yourself Cost

EffectivelyThe Business for Breakfast Way

What You Will See•Who am I•Marketing Challenges For New

Businesses•4 Important Words•4 Tools / Systems / Techniques You

Must Use•Summary

Who am I•Managing Director - BforB

•Past President -SCC•Chartered

Accountant•25 Years experience

•Social Media Addict

The ChallengesNo Experience No job

No money No network

No customers No focus

No reputation No plan

4 Important WordsHard-workDisciplinePerseverancePlan

4 Things To DoNetworkingReferral MarketingReputation BuildingSocial Media

Networking• Business is lonely• Everyone needs a friend or two or three• Every contact made brings 250 new contacts• Fortune is in the follow up• Use every opportunity• Give - do not take• The 4 important words

Referral Marketing•A referred client 6 times more likely to buy•85% of business done by word-of-mouth•Organising this power•Most cost effective form of marketing•The importance of the qualified lead•Permission to use my name•The 4 important words

Reputation Building

•Character = Competence•Congruence•Behaviour, behaviour, behaviour•Takes time to build•High activity = high results•The 4 important words

Social Media•Leverage your network•Build your reputation•Cost effective•Continues the conversation•Pick your weapon•The 4 important words

In Summary4 Important Words

Be active

Permission to use my name

Character = Competence

Continue the conversation

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Business For Breakfast – Staffordshire

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