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PRESENTED BY:
BHANU PRATAP SINGH
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OBJECTIVES OF THE RESEARCH
To analyze the customer satisfaction.
To analyze the customer preference.
To know which company is providing better services.
To analyze after sales services of cars.
To study the behavioural factors of consumers incars.
To suggest various factors to improve sales.
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RESEARCH METHODOLOGY
PRIMARY DATA:
From the managers
From the office staff From the workers
Questionnaire
SECONDARY DATA:
Annual report
Interview
SAMPLING UNIT The survey was done
among consumersowning a four wheeler.This research wascarried in
Asansol (WestBengal).
There were 50respondents.
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COMPANY PROFILE
Hyundai Motor India Limited was formed on 6 May 1996by the
Hyundai motor company of South Korea.
HMIL (Hyundai Motor India ltd) was established in 1996at
Irrungattukottai near Chennai.
HMIL's first car, the Hyundai Santro was launched in 23September
1998 and was a runaway success.
In 2003, Hyundai has an investment of $250 million inChina in
conjunction with Beijing Automotive to produce
100,000 units per year Currently Hyundai is the 5thlargest
producer globally.
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HYUNDAI VISION:
To build an automotive company that creates
happiness for humankind and to create harmony andmutual benefit
for our shareholders, customers andemployees.
HYUNDAIS GOAL:
To be the Global Best Automaker. HYUNDAI FULL PRODUCT
LINE-UP:
Santro, I10, i20, i30, Altos prime (Santo), Azera,
Veracruz, Sonata, Matrix, Equus, Accent, Verna,Santa Fe, Elantra
(Avanti), Genesis, Genesis Coupe,Getz (Click), Tucson iX, i30 cw,
H-I Wagon.
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SWOT ANALYSIS
STRENGTH WEAKNESS
Staff
Customer base Market position
Financial resources
Sales channels
Products/services Profitable
Growing
Competitive vulnerability
Profit margins to low (rare) Market position
Financial resources
Sales channels
Lack of newproduct/services
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MAJOR FINDINGS
The topic of my internship is customer satisfaction. So I
haddone a survey of 50 customers to get a clear idea ofcustomers
view. I personally visited the customers which areholding four
wheeled vehicle and got their feedback.
I found that customers prefer Hyundai cars the most. Customers
expect that their car should give the maximum
mileage as it is used for business purpose and for private
use.
Hyundai cars have satisfied their customers with their
quality,accessories and the after sales service provided to
them.
I found that customers rated Hyundai cars as good amongstthe
competitors.
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CONCLUSION
The questionnaire gave me a practical knowledgeabout what people
think about the HYUNDAI CARS.Hyundai customers are satisfied with
the car and
also with the service which is provided by thecompany. The
survey gave me the information thatHyundai cars are family car,
mileage is also goodand the after sale service are well handled by
thecompany.
It was a nice experience for me where I came toknow the
different needs and wants of differentcustomers.
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RECOMMENDATION
Hyundai should introduce some more models havingmore engine
power.
More service centers should be opened. Genuine accessories and
spare parts should be
made available in every showrooms.
They also introduce some good finance/discount
schemes for businessmen. The price should be economic.
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THANK YOU
