BHARATHIAR UNIVERSITY: COIMBATORE-46 ...syllabus.b-u.ac.in/unidepts/1718/bvoc_business_process...1.Lalajee-Jim Corbett 2.A Hero-R.K.Narayan 3. A Day’s Wait-Hemingway UNIT IV: One

B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 1 of 30

BHARATHIAR UNIVERSITY: COIMBATORE-46

DEPARTMENT OF EXTENSION AND CAREER GUIDANCE

B.Voc. (BUSINESS PROCESS AND DATA ANALYTICS)

(For the students admitted from the academic year 2017-2018 onwards)

SCHEME OF EXAMINATIONS

S.No Subjects

Lecture / Practical

Hrs EXAMINATIONS

Lecture

Practical

/ Field

Work Du

r. H

rs

CIA

Un

i.

Exam

Tota

l

Mark

s

Cre

dit

s

Year -1 - Semester- I

1. Part - I : jkpo; - I 3 - 3 25 75 100 3*

2. Part - II: English - I 3 - 3 25 75 100 3*

3. Core 1: Principles of Management and

Business Organization 6 - 3 25 75 100 6**

4. Core 2: Managing Business Processes - I 6 - 3 25 75 100 6**

5. Core 3: Finance and Accounting for

Business Process Services-I 6 - 3 25 75 100 6**

6. Allied 1: Mathematics for Management-I 4 - 3 25 75 100 4*

7. Environmental Studies # 2 2 - 50 50 2*

*** Open source learning–Spoken

tutorial NC

Total Credits 30 30

Year I - Semester –II

8. Part I: jkpo; II 3 - 3 25 75 100 3*

9. Part II: English II 3 - 3 25 75 100 3*

10. Core 4: Managing Business Processes–II 6 - 3 25 75 100 6**

11. Core 5: Retail Environment 6 - 3 25 75 100 6**

12. Core 6: Finance and Accounting for

Business Process Services- II 6 - 3 25 75 100 6**

13. Allied 2: Mathematics for Management–II 4 - 3 25 75 100 4*

14. Value Education – Human Rights # 2 2 - 50 50 2*


tutorial NC

Total Credits 30 30

Year-II - Semester-III

15. Core 7: Customer Relationship

Management 3 - 3 25 75 100 3*

16. Core 8: Management Information Systems 6 - 3 25 75 100 6**

17. Core 9: Capital Marketing and Business

Process Services 4 - 3 25 75 100 4**

18. Core 10: Computational Finance I -

Practical 4 - 3 40 60 100 4**

19. Core 11: Business Communication 4 - 3 25 75 100 4*

20. Core 12: Campus to Corporate 4 - 3 25 75 100 4**

21. AOS 1: Insurance for Business Process

Services– I 3 - 3 25 75 100 3*


22 Tamil@/Advanced Tamil # or Non-major

Elective I - Yoga for Human Excellence

#/ Women Rights# / Constitution India # 2 2 - 50 50 2*


tutorial NC

Total Credits 30 30

Year II - Semester-IV

23 Core 13: Service Marketing 3 - 3 25 75 100 3*

24 Core 14: Banking for Business Process

Service 6 - 3 25 75 100 6**

25 Core 15: Computational Finance II -

Practical 6 - 3 40 60 100 6**

26 Core 16: Career Preparation and Talent

Management 3 - 3 25 75 100 3*

27 Core 17: Research Methods 6 - 3 25 75 100 6**

28 AOS 2: Insurance for Business Process

Services – II 4 - 3 25 75 100 4*

29 Tamil@/Advanced Tamil or Non-major

elective II – (# General Awareness) 2 2 50 50 2*

** *Open source learning–Spoken

tutorial NC

Total Credits 30 30

Year-III - Semester –V

30 Core 18: Human Resource Management–

BPS Context 6 - 3 25 75 100 6**

31 Core 19: Fundamentals of Business

Analytics 6 - 3 25 75 100 6*

32 Core 20: Supply Chain Management 6 - 3 25 75 100 6**

33 Core 21: Promotional Management 6 - 3 25 75 100 6**

34 AOS 3: Business Ethics and Corporate

Social Responsibility 6 - 3 25 75 100 6*

*** Open source learning – Spoken

tutorial NC

Total Credits 30 30

Year III - Semester-VI

36 Core 22: Relational Database

Management System 6 - 3 25 75 100 6*

37 Core 23: Business Intelligence and

Logical Analytics 6 - 3 25 75 100 6**

38 Core 24: International Business

Environment 6 - 3 25 75 100 6**

39 AOS 4: Entrepreneurship Development

and Project Management 6 - 3 25 75 100 6*

41 Project and Viva Voce 6 - 100 6**

*** Open source learning – Spoken

tutorial NC

Total Credits 30 30

Grand Total Credits for Three years 3600 180


*General Component – 12 Credits

** Skill Component – 18 Credits

*** Non-credit course – Open source Learning through spoken tutorial and assessment

by MHRD, GoI.

@ No University Examination. Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA), only University Examination.

University UG syllabus will be followed.

^ Project work/Internship: For Report 80% Marks and Viva-voce 20% marks


BHARATHIAR UNIVERSITY, COIMBATORE-641 046.

UNDER GRADUATE DEGREE PROGRAMMES (CBCS Semester Pattern )

(For the students admitted during the academic year 2017 -2018 onwards)

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SEMESTER I - PART II ENGLISH-I

UNIT I:-Poetry

1.Where the mind is without Fear-Rabindranath Tagore

2. The Road not Taken-Robert Frost

3. The Village Schoolmaster-Oliver Goldsmith

UNIT II: Prose

1. Spoken English and Broken English-G.B.Shaw

2. How to Avoid Foolish Opinion Bertrand Russell

3. At School –M.K. Gandhi

UNIT III: Short Stories

1.Lalajee-Jim Corbett

2.A Hero-R.K.Narayan

3. A Day’s Wait-Hemingway

UNIT IV: One Act Plays

1.Refund-Fritz Karinthy

2. The Never Never Nest-Cedric Mounte

UNIT V: Grammar and Composition

1. Parts of Speech Noun Pronoun Adjective Verb Adverb Preposition

2. Reading Comprehension(a Passage with 5 questions) Question Paper Pattern:

Existing Pattern is to be followed.

Reference:

AROMA Board of Editors Publishers: New Century Book House (p) Ltd., 41B,

SIDCO Industrial Estate Chennai-98.


SEMESTER- I

CORE 1: PRINCIPLES OF MANAGEMENT AND BUSINESS ORGANIZATION

UNIT – 1

Overview of Management: Meaning – Definition – Evaluation of Management thought :

FW Taylor, Hendry Fayol, Elton Mayo, Peter Drucker - Management as an art - science -

profession – Principles and Functions of Management – Levels of Management.

UNIT –2

Planning: Definition – Nature and Characteristics of Planning – Importance – Types of Plans

– Planning process – Limitations. Organising: Meaning – Principles and Types of

Organisation – Delegation of Authority – Decentralization – Organisation Charts.

UNIT – 3

Staffing: Meaning-nature-need- importance - functions of staffing-recruitment—meaning

and sources of recruitment-selection-meaning and importance - selection process – training -

principles and process of interview

UNIT – 4

Directing: Nature and purpose of directing – principles – motivation – introduction to

theories of motivation – Leadership: Styles - Controlling: Definition – Characteristics of

control – Steps in controlling – Effective control – Control Techniques. Co-ordination:

Definition – Features and Benefits of co-ordination – Techniques of effective co-ordination

UNIT – 5

Business basics: Nature and purpose of business – Characteristics – Comparison among

Business – Professional and employment – various types of industry with commerce – forms

of business organization – sole – partnership, joint Hindu family firm – joint stock companies

– cooperative organizations – public utilities and public enterprises

TEXT BOOKS:

1. R.N. Gupta, 2005, Principles of Management, S.Chand & Company Limited.

2. Dinkar Pagare, 2004, Principles of Management, Sultan Chand & Sons.

3. Radha Katherasan: Business Organisation, Prassana Publications, 2006


CORE 2 - MANAGING BUSINESS PROCESSES - I

Objectives: To provide an understanding of BPO processes and techniques

UNIT I PROCESS MANAGEMENT

Process management- Definition-Identification of Business Process-Core Vs Support

Processes-components of Process Management-Understanding Internal/External Customer

and End User requirements.

UNIT II PROCESS MANAGEMENT IN BPO

Process management in BPO – Role of BPO in Process Management- Typical Business

Processes outsourced - Operating Models-BPO-Lifecycle

UNIT III PROCESS MAPPING TECHNIQUES

Process mapping techniques -SIPOC-Swim lane diagram-Process Mapping Tools

UNIT IV QUALITY MANAGEMENT

Quality management - Introduction-Transaction monitoring -Quality assurance methods

UNIT V DELIVERY MANAGEMENT

Delivery management-Customer Management - Knowledge Management-capacity planning-

people management-transition management - finance management

TEXT BOOKS: Fundamentals of Business Process- TCS MATERIALS

CORE 3 - FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES – I

Unit –I

Overview of accounting-meaning- objectives- concepts- classification of accounts-

accounting cycle- voucher

Unit II

Outsourcing need and current trends- BPO areas- horizontal and business verticals-BPO

industry- Future of BPO

Unit III

Supply chain- Decision process- Activities – e-procurement-SIPOC-SCOR model

Unit-IV (12hrs)

Accounts payable- vendor master-invoice and payment processing-vendor reconciliation-

Role of technology in accounts payable

Unit-V (12hrs)

Accounts receivable-Sub categories-credit management-sales order management-Billing and

revenue recognition-collection procedures-cash application-reconciliation and reporting

Reference: TCS Material


ALLIED 1 – MATHEMATICS FOR MANAGEMENT - I

UNIT - I

Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,

Fundamental ideas about matrices and their operational rules – Matrix multiplication -

Inversion of square matrices of not more than 3rd order- solving system of simultaneous liner

equations.

UNIT-II

Mathematics of Finance and series simple and compound interest - Arithmetic progression -

Geometric progression (Simple problems only).

UNIT-III

Meaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of

the problem - Methods to be employed types of enquiries - Presentation of data by

Diagrammatic and Graphical Method - Formation of Frequency Distribution.

UNIT-IV

Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric and Harmonic

mean, Measures of variation and standard, mean and quartile deviations - Skew ness and

Kurtosis Lorenz curve, Simple Correlation - Scatter diagram - Karl Pearson’s Co-efficient of

correlation – Rank correlation - Regression lines.

UNIT-V

Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index

number – Unweighted indices - Consumers price and cost of living indices. * Questions in

theory and problems carry 30% and 70% marks respectively

REFERENCE BOOKS 1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical

Methods 2. Gupta S.P. - Statistical Methods 3. Navaneethan P. - Business Mathematics 4.

Statistics - R.S.N. Pillai, Mrs. Bhagavathi 5. P.R. Vittal - Business Mathematics and Statistics



UNDER GRADUATE DEGREE PROGRAMMES (CBCS Semester Pattern) (For the students admitted during the academic year 2017 -2018 onwards)

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UNDER GRADUATE DEGREE PROGRAMMES (CBCS Semester Pattern) (For the students admitted during the academic year 2017 -2018 onwards)


Semester II - Part II English-II

UNIT I: Poetry

1. Stopping By Woods on a Snowy Evening-Robert Frost

2. A Prayer for my Daughter-W.B.Yeats

3.Enterprise-Nissim Ezekiel

UNIT II: Prose

1.Woman, not the weaker sex- M.K.Gandhi

2. Dimensions of Creativity-Dr.A.P.J. Abdul Kalam

3.Three Days to See-Helen Keller

UNIT III: Short Stories

1.An Astrologer’s Day-R.K.Narayan

2. Little Girls wiser than Men-Tolstoy

3. Boy who Wanted more Cheese-William Elliot Griffir

UNIT IV:Biographies

1. Martin Luther King-R.N.Roy

2. Nehru-A.J.Toynbee

UNIT V: Grammar and Composition

1. Phrases and clauses

2.Types of sentences

3.Framing questions and answers

4.Dialogue Writing Question Paper Pattern: Existing Pattern is to be followed.

Reference:

SIZZLERS Board of Editors Publishers:Manimekala Publishing House 39, Norh

Chitrai Street, Madurai-625001


SEMESTER II

CORE 4 - MANAGING BUSINESS PROCESSES-II

UNIT I PROBLEM SOLVING TECHNIQUES 15hrs Problem solving steps -7QC tools-Why Why analysis - Failure Mode and Effects Analysis (FMEA)

UNIT II PROCESS IMPROVEMENTS – SIX SIGMA 15hrs Meaning of Six sigma-history-application of six sigma-variation measures (mean, median,

mode)-level of performance-characteristics of Normal distribution-CTQ-six sigma

approaches-DMAIC/DFSSS.

UNIT III PROCESS IMPROVEMENTS – SIX SIGMA 15hrs

Six sigma Organization- six sigma project methodology (with description of activities done in

each phase) – define-measure-analyse-improve-control.

UNIT IV PROCESS IMPROVEMENTS (LEAN METHODOLOGY) 15hrs Process improvements- Introduction to lean - lean Principles-Types of Waste-Kaizen- LEAN tools

UNIT V RISK MANAGEMENT 15hrs Risk Management- Introduction to risk management–Risk factors-types of risks- fraud

management-business continuity plan –Identity management

TEXT BOOKS: : TCS MATERIALS

CORE 5 - RETAIL ENVIRONMENT

Credits: 4 HOURS: 90

Objective: To familiarize the students about the concepts related to the management

practices in retail trade.

UNIT - I (18hrs)

Retail: Meaning- Functions- Characteristics of a Retailing- Reasons for Studying Retailing-

Marketing- types of retailing- Marketing Concepts applied to Retailing – Retailing as a

Career- Trends in Retailing.Typical Day to day life cycle of Store Operations and

Merchandising

UNIT - II (18hrs)

Retail Formats- functions of retail formats-Retail Value Stream - Life cycle and phases in

growth of retail market- Business models in retail- Other retail models- -Rural retailing-

consumerism and ethics in retailing-corporate social responsibilities in retailing.

Evolution of Multi-Channel Retailing. New Marketing Strategies to address Multi-channel

needs. Collaboration of Multi-channel retail with Brick and Mortar Stores.

UNIT - III (18hrs)

Retail Market Strategy-Strategic Planning in Retailing-Strategic retail planning process-

Situation Analysis –Objectives- Need for Identifying Consumer Needs- Overall Strategy,

Feed Back and Control- Consumer Decision Making Process. Online Marketing -Social

Media Strategy.


UNIT - IV (18hrs)

Retail in India: Evolution and Size of Retail in India- Drivers of Retail Change in India-

shopping trends in indian retail market- Challenges in Retail Developments in India-

Environment and Legislation For Retailing, Face of eCommerce in India, FDI in Retailing.

Difference between Retailing in US Vs India – Potential gains Vs loss, Threats of FDI to

Unorganised Retail

UNIT - V (18hrs)

Global Retail Markets: Strategic Planning Process for Global Retailing- Challenges and

threats of global retailing- U.S Retailers and Foreign Markets. Motives of International

Retailing, International Retail Environment – Socio-Cultural, Economic, Political, Legal,

Technological environment. Retail research and its need-Retail Data-Importance of retail data

validation-Retail research report , Role of BPO and IT in Retail

TEXT BOOK: Swapna Pradhan, Retailing Management, Text and cases, Tata Mc Grawhill,

2009.

REFERENCE BOOKS:

1. Barry Berman and Joel R Evans, Retail Management, A strategic Approach, Prentice

Hall of India, 12th

edition, 2011.

2. James R Ogden,Denise Ogden, Integrated,Retail Management , Biztantra,2005.

3. Gibson G Vedamani , Retail Management ,Functional Principles and Practice , Jaico

Publishing House,4th

edition,2012.

CORE 6- FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES - II

Objectives: To give an insight into F&A standards, compliance and general ledger activities

UNIT I

General Ledger Process-Chart of accounts-Tax accounting-Tax accounting in India and US-

Reporting

UNIT II

Emerging trends in F&A technology-ERP-ERP software system-XBRL reporting

UNIT III

Accounting standards Board-Key Indian Accounting Standards-India and IFRS-International

financial accounting standards-comparison between Indian/US GAAP and IFRS

UNIT IV

F&A control and compliance-Internal controls-SOX act-2002-corporate governance in India-

SAX compliance/ISAE 3402provision-types of SSAE 16-audit engagements-information

security

UNIT V

Operating model of BPS -Cost effectiveness and process efficiency-Phases before process

outsourcing-transaction flows in BPS-SIPOC-ISO standards-CMMI-Role of quality in BPO


ALLIED 2 – MATHEMATICS FOR MANAGEMENT - II

Goal: To enable the students to learn the techniques of Operation Research and their

applications in business management. Objective: On successful completion of this course, the

students should have understood Operations Research models Game theory, Queuing

theory, PERT, CPM, etc.

UNIT - I

Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear Programming

- Formulation – Application in Management decision making (Graphical method only)

UNIT - II

Transportation (Non- degenerate only) – Assignment problems - Simple Problems only

UNIT - III

Game Theory: Graphical Solution – mx2 and 2xn type. Solving game by Dominance property

- fundamentals - Simple problems only. Replacement problem – Replacement of equipment

that deteriorates gradually (value of money does not change with time)

UNIT - IV

CPM - Principles - Construction of Network for projects – Types of Floats – Slack- crash programme.

UNIT -V

PERT - Time scale analysis - critical path - probability of completion of project - Advantages

and Limitations. Note: Theory and problem shall be distributed at 20% and 80% respectively.

REFERENCE BOOKS

1. Kanti Swarup, Gupta R.K. - Operations Research 2. P.R. Vittal - Operations Research 3.

2. Gupta S.P. - Statistical Methods.

SEMESTER III

CORE 7 - CUSTOMER REALTIONSHIP MANAGEMENT

Credits: 4 Hours-75

Objective: To provide a thorough understanding of customer-retailer relationship and the

ways to manage it.

UNIT- I (15hrs)

Relationship Marketing- Overview, Meaning- Basis of Building Relationships- Customer

Lifetime Value- Conflict Management and Customer Retention.

UNIT- II (15hrs)

CRM- Evolution, Meaning, Definition, Objectives, and Benefits- Relationship between CRM &

Technology- Creating a CRM culture- Building blocks of CRM- CRM Strategies- Types of CRM.


UNIT- III (15hrs)

Planning CRM Project- General Business Goals and Objectives- Framework of Successful CRM-

CRM: Implementation Steps- Role of CRM and Employees, the HCRM Model, Way Forward.

UNIT- IV (15hrs)

Sales Force Automation (SFA)- Overview, Strategic Advantages, Disadvantages, SFA at

Inception and Today- Call center- Objectives, Classification, Functionality, Developments-

CRM & Data Warehousing- Steps, Information Processing- Data Mining Technology and

Process.

UNIT- V (15hrs)

CRM Marketing Initiatives- What is ECRM? - Levels, ECRM Tools- Difference between

CRM and ECRM- CRM: Opportunities, Challenges and Ways to avoid Pitfalls.

Text Book:

1. Dr. K. Govinda Bhat, Customer Relationship Management, Himalaya Publishing

House, 2010 edition.

Reference Books:

1. S. Shajahan - Relationship Marketing, McGraw Hill,1997, 2.Paul Green Berg –

CRM, Tata McGraw hill, 2002

CORE 8 - MANAGEMENT INFORMATION SYSTEMS

Credit: 4 Hours: 75

Objective: To provide students, through coverage of the principles, applications and design

of Management Information System

UNIT I

MIS – Definition – features – steps in implementation of MIS – need for information –

information system and decision making – MIS as competitive advantage MIS structures

UNIT II

Traditional File Management System – Database Management System – Components –

Design – Conceptual design – ER diagram – Normalisation – Logical design – Hierarchial –

Network – relational Model – Physical design – Distributed database – Object Oriented

database – Client Server architecture.

UNIT – III

System development Life cycle – Prototyping – Rapid application development – System

analysis and design – Steps – Tools – Testing – Post implementation – Evaluation – System

maintenance – System Quality Control.

UNIT – IV

Decision support systems – group decision support systems – Business environment –

Teleconferencing – Features components – Structures – EIS – Artificial intelligence.


UNIT – V

MIS-strategic information systems - MIS for specific functions — production — finance —

personnel —marketing - inventory applications- managing international information systems-

global strategies- managing global systems, challenges

TEXT BOOKS:

1. L.M.Prasad, Usha Prasad- Management Information Systems, Sultan Chand & Sons,2005

2. Gerald.V. Post, David L Anderson- Management Information System, Tata McGraw Hill - 2002

REFERENCE BOOKS:

1. A.K.Gupta, Management Information System, S.Chand & Company, 2000

2. James O.Brien, Management Information System, Tata McGraw Hill , 2002

3. Kenneth.C.Laudon, Jane.P. Laudon , Management Information System, Prentice Hall

CORE 9 - CAPITAL MARKETS FOR BUSINESS PROCESS SERVICES

Objective: To provide an understanding of the functioning of the financial markets

UNIT I

Investments – Meaning and Importance – Speculators – Factors favourable for Investments-

problems – sources of Investment information.

UNIT II

Financial services – Concepts – Objectives – Functions – Characteristics-Financial service

market-Concepts -Constituents-Growth and financial services in India - Problems-Regulatory

framework.

UNIT III

Introduction to capital market – Meaning – Importance of capital market-role of capital

market – Regulatory framework for capital market – Types of security – Equity – fixed

income and government securities-OTC Products- Participants in Trade.

UNIT IV

New issue market – Instruments of issues-functions – Players in the New issue Market-SEBI

Guidelines of public issue--Recent Trends. Secondary market-Role – Importance-

organisation – listing of securities in stock exchanges-Trading mechanism

-E-Trading.

UNIT V

Derivatives – Meaning- Definition-Kinds of Financial Derivatives-Importance of

Derivatives-Types of Derivatives and Features-Forward-Future-Options-SWAP.-

Ref: TCS Material


CORE 10 - COMPUTATIONAL FINANCE – I - PRACTICAL

Objective: To enable the students to construct spreadsheet for basic financial

applications using financial functions available in spreadsheet.

UNIT I

Preparation of Income Statement. Input: Receipts & Payments, Functions to be used: Data

validation, Audit Toolbar, ‘fx’ – functions, Conditional Formatting, Combo Boxes, Controls,

Scenarios, Goal Seek, Auto Correct. Expected Output: Income Statement

UNIT II

Time Value of money, Input: Cash Flows, Functions to be used: FV, NPER, PMT, PV,

TYPE, Expected Output: NPV, IRR, ROI

UNIT III

Estimating the share price, Input: Share Prices, Functions to be used: Graph, Trend Setting

Expected Output: Trend

UNIT IV Calculation of Risk Adjusted Rate, Input: Share Prices, Functions to be used: CAPM

Functions

Expected Output: Beta value and Trend line

UNIT V

Capital Rationing, Input: Cash Flows, Functions to be used: Solver Parameters, Expected

Output: Ranking based on Pay-back period

Note: Practical Classes to be arranged in Computer lab.

Software essential: MS Office Excel

CORE 11 - BUSINESS COMMUNICATION

Goal: To enable the students to learn the nuances of good communication. Objective: on

successful completion of this course, the students should have understood Methods of

communication Types of communication and Barriers of communication.

UNIT-I: Essential and Importance of Business Communication. Methods of

Communication – Types – Barriers.

UNIT – II Communication through letters – Layout of letters business enquiries – Offers and

Quotations – Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments

and settlement of accounts – Letters of complaints – Collection letters –Status enquiries.

UNIT – III Bank correspondence – Letter to the editor. Correspondence of company

secretary with share holders and directors – Agenda – Minutes – Preparation.


UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by

individuals – Committees – Annual report – Application for appointment – reference and

appointment orders.

UNIT - V Internal communication: Short speeches – Memo – Circulars – Notices –

Explanations to superiors – Communication media – Merits of various devices – Intercom,

Telex and Telephone – Fax – Internet

Books for Reference:

1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons,

New Delhi, 2006. 2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖,

R.Chand&Co, New Delhi, 2003. 3. Rodriquez M V, ―Effective Business Communication

Concept‖ Vikas Publishing Company ,2003.

2. TCS Material

CORE 12: CAMPUS TO CORPORATE

UNIT – I

Overview of corporate - History of corporate - campus and corporate – distinction - overview

of BPO industry in India and world

UNIT – II

Corporate culture - Corporate etiquette – importance of corporate etiquette in India, UK and

US - Dressing and grooming skills - Workplace etiquette - Business etiquette - Email

etiquette -Telephone and meeting etiquette - Presentation skills - Professional competencies:

analytical thinking - listening skills - time management - team skills - stress management

UNIT III

PC and data skills – MS word – introduction – functions - formatting – graphics –

spell cheek - printing

UNIT IV

Data skills – MS excel – introduction – formatting data – formulas in excel

Introduction to power point – editing and formatting – presentation – animation

UNIT V

Career planning – goal setting – values – understanding the world of work – sectors of

employment - talent management – talent acquisition – SWOT analysis – resume preparation

– Facing group discussion and interview

TEXT BOOKS:

1. Rajendra Pal & Korlahalli, Essentials of Business Communication, Sultan Chand & Sons,

New delhi, 2006

2. Dr. Vimala, A., (2016), Career Preparation and Talent Management, Oviya Publication,

Coimbatore


AOS 1 - INSURANCE FOR BUSINESS PROCESS SERVICES - I

Objective: To provide detailed understanding of life insurance concepts and related

processes

UNIT I

RISK MANAGEMENT-concept of Risk –Risk Management-Basic Concepts (Hazards,

Perils, Assets, etc) – Types of Risk, Risk identification- Risk evaluation- Risk Avoidance-

Fundamentals of Insurance-Characteristics of a valid contract-Insurance contract –Principles

and Practices of an Insurance Contract-Important terminology Parties in Insurance contract,

Concept of premium, concept of Bonus; Insight into Group Insurance-Group Life Insurance

UNIT II

LIFE INSURANCE -Insight to Insurance-Important terminologies in a Life Insurance

Policy-Parties in a Life Insurance Policy-Individual life Insurance Plans-Supplementary

Benefits – Policy Provisions-Ownerships rights- Life Insurance Policy Life cycle(New

Business & Underwriting, Policy servicing, Claims, etc); Popular Life Insurance plans in UK

& USA.

UNIT III

ANNUITY-concept of Pension & Annuity-Types of Annuity-Annuity contract Provisions-

Annuity; USA - Fixed Annuity, Fixed Index Annuity, Insurance contract Insurance contract

Variable Annuity-Qualified & Non Qualified Annuity, Pension plan in UK – State,

Employer, Individual; Annuity & Income Drawdown Plan; Group Retirement Plan; Group

Pension plan in UK.

UNIT IV

Types of Insurance (Personal, Commercial, Health, Life, etc)-History of Insurance- Types

of Insurance Companies-Business units in an Insurance company; Insurance Regulators –

India, UK, USA; Reinsurance concept.

UNIT V

RETIREMENT SERVICES-Concept of Retirement Services-Retirement Planning-Asset

Allocation and Asset Classes-Life stages of an Investor-Defined Benefit &Defined

Contribution-Individual Retirement Arrangement in USA-Third Party Administrator for

Retirement Services in USA-Life cycle of Participants in a plan (enrollment contributions)-

Categories of pension in UK-DWP & TPR-Annuity and Income Drawdown Plan.

Ref: TCS Material


SEMESTER IV

CORE 13 - SERVICES MARKETING

Objective: To introduce the basic services concept and impart knowledge about different

service sectors.

UNIT - I Characteristics of Services – Service classification – Service Marketing – Service Design and

Blue printing.

UNIT - II

Segmentation and target market for services – Positioning of services -Services quality and

measurement.

UNIT - III

Concept of the service product-developing service product-pricing techniques and strategies

UNIT - IV Promotion-tools, mix and campaign planning distribution-Channel for services, Role of

intermediaries franchising.

UNIT - V

Customer care and services, Evaluation of customer dissatisfaction and retention, Services

strategies .

TEXT BOOK:

1. Helen Woodruffe, Services Marketing, Mc Milan, 1995.

REFERENCE BOOKS:

1.Payne, Essence of Service Marketing, PHI, 1993.

2.R.S.N.Pillai & Bagavathi, Modern Marketing-Principles & Practices, S.Chand & Sons, 2005.

3.K Ramamohana Rao , Services Marketing, Pearson Education, 2000.

4.Philip Kotler, Marketing Management, Prentice Hall, 2005.

CORE 14 - BANKING FOR BUSINESS PROCESS SERVICES

Objective: To provide an overview of banking functions and retail banking products

UNIT I

Commercial Banks - functions –Central Banking- functions-Credit Control- methods adapted

by Central Bank- State Bank of India- structure and functions: Co-operative Banks in India:

Commercial Banks in rural financing -NABARD- Recent trends in Indian Banking – E-

Banking – Core Banking – Universal Banking – Corporate Banking,

UNIT II

Overview of banking-Functions and products of banks-liabilities-deposits-Asset-Loans and

advances-payments-risk management


Customer Service-Data and voice-maintenance disputes and complaints-Metrics

management-productivity-quality SLA tracking and monitoring-pricing methodologies-

commonly available certifications--Risk &control-AMC-KYC info security

UNIT III

Retail Banking-account origination-Account servicing-Issue of cheque books-AML/KYC

check-Account conversion-closure-customer correspondence ATM management

Time deposits-Placement, Maintenance Breakage Liquidation-Roll over Booking and Top

up-Payment processing

Retail wealth management-Mutual fund processing-equities- bonds -structured notes

corporate actions-Reconciliation-risk control and information security

UNIT IV

Cards- Basics of card- components-types-entities involved-overview on association

Origination-account opening-dispatch delivery card maintenance Payment-concepts

applications-investigation-statement validation-Products on cards-rewards programs

merchandising offers

UNIT V

Cards authorization and risk reviews-settlement life cycle- reconciliation-accounting and

interchange settlement-Referral authorization-bank account and payment reconciliation-

GL and ATM reconciliation-Dispute processing and fraud investigation-collections including

data review-Field collection and collection audit

Ref: TCS Material

CORE 15 - COMPUTATIONAL FINANCE – II - PRACTICAL

Objective:

To enable the students to construct spreadsheet for basic financial applications using

financial functions available in spreadsheet.

UNIT I

Leverage

Input: Various Cost

Functions to be used: Goal Seek

Expected Output: DOL, DFL and DCL; BEP graph

UNIT II

Designing Capital Structure

Input: Summarized Income Statement

Functions to be used: Goal Seek

Expected Output:EPS, EPS growth rate.

UNIT III Inventory Management

Input: Inventory data

Functions to be used: Scenarios

Expected Output: EOQ, Max level, Min level, Graph.


UNIT IV

Credit Policy

Input: Opening and Closing Receivables.

Functions to be used: Min, Max

Expected Output: Aging Schedule

UNIT V

Cash flow Estimation

Input: Cash flows

Functions to be used: Auto correct

Expected Output: Cash Budget

Note: Practical Classes to be arranged in Computer lab.

Software essential: MS Office Excel

Text Book:

Bodhanwala.R.J, Financial Management using Excel Spreadsheet, Taxmann

Publication, New Delhi. 3rd Edition, (2010).

CORE 16 - CAREER PREPARATION AND TALENT MANAGEMENT

UNIT I

Skill set requirement for Entry level careers in various service sectors like IT, ITES, Private

Education, Banking, Insurance, Logistics, Health services.

UNIT II

Career preparation: Assessing relevant education and skills, Self awareness and Personality

types, CV Preparation, Preparing for interviews.

UNIT III

Aptitude assessment: Analytical, Mental, English and Domain knowledge.

UNIT IV

Talent management: Meaning and process, Source and pre-adjustment, Talent acquisition

strategy, key performance indicators.

UNIT V

Career development task: Personal values and goals, understanding world of work, Career

alternatives.


CORE 17 - RESEARCH METHODS

Objective: To provide basic knowledge, understanding and skills as a researcher and in

particular, awareness of the realities of research.

UNIT – I

Research – Definition –Importance – Advantages and Limitations – Research Process-

Problem Identification – Hypothesis: Advantages of Hypothesis – Criteria of a good

Hypothesis – Types of Research Hypothesis.

UNIT - II

Research Design: Exploratory Research Design – Descriptive Research Design. Sampling –

Sampling Process and Selection – Determination of Sample Size and Sampling errors.

UNIT – III

Data Collection : Types and Sources of Data – Techniques of Data Collection :

Questionnaire – Interview – Observation. Attitude Measurement and Scaling Techniques –

Reliability and Validity concepts. Data Processing (Editing, Classification and Tabulation).

UNIT – IV

Statistical Measures for Data Analysis: Formulation and Testing of Hypothesis – Z-test, t-test

and Chi-square Test (Simple Problems).

UNIT - V*

Interpretation and Report Writing – Steps in Report Writing – Layout and Types of Report.

Graphical Representation of Results.

TEXT BOOK:

C.R. Kothari - Research Methodology, Wishwa Prakashan, 2008

REFERENCE BOOKS:

1. P.P. Arya and Yesh Pal, Research Methodology in Management (Theory & Case

studies), 2000

2. P. Saravanavel, Research Methodology, Kitab Mahal, 2004.

3. Boyd and Westfall, Marketing Research, AITBS, 2001.

AOS 2- INSURANCE FOR BUSINESS PROCESS SERVICES – II

Objective: To give detailed understanding of insurance types and non-life insurance

processes

UNIT I

INSURANCE GENERIC OVERVIEW- What is Insurance- Purpose and Need of

Insurance -The Business of Insurance – Pooling of Rises & Resources- Contract of

Insurance- Condition necessary for a contract- Contractual Duty – Role of Insurance in

Economic Development. I.R.D.A- Regulations Insurance Act, 1938


UNIT II

HEALTH CARE INSUARNCE-Concept of Health care insurance-How Health care

insurance workers-Key challenges of Health Care Industry-Health Care Eco system-Health

Care regulations and standards; USA - HIPAA-Medicare-Medicaid-Individual Health care

insurance policies-Managed Care .

UNIT III

Property and Casualty Insurance-Non-Life Insurance Concepts; Hazards,Perils,

Catastrophe, Property Damage & Business Interruption, Policy,

Exclusions,Indemnity,Deductibles,Retyention,Premiums,Limits,Salvage,Subrogation,etc;

Insurance Providers- Co-Insurance, Reinsurance, Captive Insurance; Underwriting Process-

Policy servicing Process, Claims Process; Property Insurance plans – USA;

UNIT IV

Deposit and Credit Insurance – Nature, terms and Conditions, claim recovery etc., public

liability insurance; emerging risk insurance structure and power, function of General

Insurance Corporation of India; Deposit Insurance and Credit Guarantee Corporation.

UNIT V

Marine Insurance – Law relating to marine insurance; scope and nature; types of policy;

insurable interest; disclosure and representation; insured perils; proximity; cause; voyage;

warranties; measurement; subrogation; contribution; under insurance.-

Fire Insurance- The Standard Fire & Special Perils Policy- Terrorism Cover- Special

Policies

SEMESTER V

CORE 18 - HUMAN RESOURCE MANAGEMENT – BPS CONTEXT

Objective: To provide basic conceptual knowledge of Human Resource Management

UNIT – I

(A) Meaning and Definition of HRM – Objectives and Nature of HRM – Functions and

Importance of HRM – Role of HRM.

(B) Job Analysis: Process of Job Analysis – Job Description –Job Specification - Motivation.

UNIT - II

(A)Recruitment: Definition and Objectives of Recruitment – Recruitment Policy –Sources of

Recruitment and Methods of Recruitment. Selection: Definition and Purpose of Selection –

Selection Procedure.

(B) Training and development of Employees – Training Objectives – Need for Training –

Training Methods – Advantages of Training – Performance Appraisal System: Components

and Methods of Performance Appraisal.

UNIT –III

Individual and Organizational Development: Definition, Objectives and Characteristics of

OD and HRD Intervention. Job Satisfaction: Definition and Factors of Job Satisfaction.

UNIT – IV

Career Planning and Succession Planning. Objectives, Process and Career Counseling –

Advantages and Limitations – Career Development stages. Promotion, Transfer and

Demotion


UNIT – V

Definition of Labour Welfare- Objectives and Scope of Labour Welfare – Principles of

Labour Welfare Programmes- Ethics in HRM- Recent Techniques in HRM.

TEXT BOOK:

Subba Rao. P - Personnel and Human Resource Management (Text and cases), Himalaya

Publishing House, 2004

REFERENCE BOOKS:

1. Udai Pareek & T.Venkateswar Rao - Designing and Managing Human Resource Systems,

Oxford and IBH Publishing Company, 2003

2. T.D.Tiwari & Anuja Thakkar, New Dimensions of HRWisdom Publication, 2005.

3. L.M. Prasad, Human Resource Management, Sultan Chand & sons, 2006.

CORE 19 – FUNDAMENTALS OF BUSINESS ANALYTICS

Objectives:

To equip analytical skills to acquire and interpret data

To build the knowledge and technical expertise in statistical thinking

UNIT I

Introduction to the BA Role: Business Analyst – The evolving role of the Business Analyst –

The BA roadmap – different levels of business analysis – The basic rules of Business

Analysis – IT and non-IT change Basic Principles of Business Analysis – Classical

Requirements Engineering and Business Analysis – Tasks performed by Business Analysts.

Project Definition and Scoping: Aspects of a project – The importance of understanding and

defining objectives and scope and identifying stakeholders – Projects phases and deliverables

– The role of the BA across and project lifecycle – Project approaches (and how they affect

the BA) – Waterfall, Agile, Interactive, Incremental.

UNIT II

Interviewing and Fact Finding: The user perception of IT and projects – Interview different

types of user and to capture and assimilate information. Requirements Definition:

Requirements – Different techniques for documenting requirements – Types of requirement

including Business, Functional and Non-Functional – The importance of defining requirements

at a high and low level of detail - * The difference between requirements and solutions* -

Identifying requirements – Business Stakeholders to drive out high quality requirements.

UNIT III

Process Modelling: Examines business process modeling – Introduces the industry standard

process modeling technique – BPMN – Diagram leveling (how much detail to show in a

diagram) – Process modeling as a requirements definition tool. Business Analysis Planning &

Monitoring: Plan Buiness Analysis Approach – Conduct Stakeholder Analysis – Plan

Business Analysis Activities – Plan BA Communication – Plan Requirements Management

Process- Manage Business Analysis Performance.

UNIT IV

Data Modelling: Data modeling – Entity relationship diagrams and define attributes.

Elicitation – Prepare for Elicitation – Conduct Elicitation Activity – Document and confirm


Elicitation Results. Ensuring Requirements Quality: Development of Use Cases and scenarios

– Requirements quality criteria.

UNIT V

Managing Delivery: Getting to solutions – the role of the BA beyond the requirements definition

phase. Defining detailed requirements – Identifying business impact – Supporting business

implementation. Requirements Engineering Techniques: Production of a Requirements

Catalogue – Requirements Databases and CASE tools – Knowledge Types and Investigative

Techniques – Prototyping – Structured Walkthroughs – Requirements Management.

* Self Study

Text Book:

1. Haydn Thomas – Demonoid (2012), Business Analysis Fundamentals, Kalyani Publishers,

reprinted 2012, Fourth edition.

Book for Reference:

1. Thomas Frisendal (1999), Design Thinking Business Analysis: Business Concept

Mapping, Educational Publishing, ISBN: 0324015658.

CORE 20 - SUPPLY CHAIN MANAGEMENT

Objective: To familiarize the students with concepts of supply chain and logistics

UNIT-I

Supply Chain Management (SCM) – Meaning and Definition- Objectives – Importance of

SCM- Scope of SCM- Types of SCM- Major drivers of SCM- Supply chain as a profession-

Need for SCM in market today-Supply chain strategy.

UNIT-II

Demand Management-Basic concepts-supplier Management-Basic concepts-Operation

Management in SCM- Basic principles- Lean Manufacturing and SCM- Concepts-Benefits of

Lean Manufacturing-Elements. Mass Customization-Characteristics-Drivels-Levels-

characteristics-Methods- SCM and Mass customization-Outsourcing-Core competencies-

working models.

UNIT-III

Procurement Management in SCM- Introduction-Purchasing cycle- types – Inventory

models-EOQ model-Inventory terminology- Inventory Management- Inventory counting

system. JIT- Elements- Benefits-Vendor Management.

UNIT-IV

Logistics Management- History and Evolution- Elements-Distribution of Management-

Distribution strategies-Transportation Management- Participants in transportation- modes of

Transportation-decision factors and transport documentation- Fleet management- process-

factors- Inter model transportation- containerization- Warehousing-Types- Warehouse

Management System (WMS)-Packaging-3PL-4PL-Reverse Logistics.

UNIT-V

Information Technology for SCM- concepts- IT applications in SCM- Benefits of Integrated

SCM tools- Role of Internet in SCM- Green Logistics-Data Mining and Data Warehouse.


TEXT BOOK:D.K. Agarwal, Logistics and supply chain management, Macmillan India Ltd,

2003.

REFERENCE BOOKS:

1. David Simchi Levi, Philip Kaminsky and Edith Simchi Levi ,Managing the supply chain

,The Definite guide, Tata Mcgraw Hill, 2004.

2. Burt, Dobler and Starling , World Class Supply Management , The Key to SCM, Tata

McGraw Hill, 11th

edition, 2003.

3. G. Raghuram, N. Rangaraj, Logistics and supply chain management, Macmillan India

Ltd,2010.Donald Bowersox, David Closs, M. Bixby Cooper, Supply Chain Logistics

Management, Mc Graw Hill, 2012

CORE 21 - PROMOTIONAL MANAGEMENT

Objective: To impart the skill of constructing an advertisement and the essentials of

advertisement programs and various sales promotion activities.

UNIT – I

Advertising: Meaning – Importance – Objectives – Media: Print Media, Electronic Media,

Outdoor Media, Point of Purchase and Internet (Medium of the New Millennium), Cinema–

Exhibitions, Trade fair – Transportation advertising.

UNIT – II

Advertising Agencies: Features and Functions of Advertising Agencies – Selection of an

Advertising Agency. Advertising Budget - Advertising Appeal: Essentials of Good Appeal –

Classifications of Advertising Appeals. Ethics in Advertising.

UNIT –III

Advertising Layout – Functions –Types Layout – Advertising Campaign – Steps in

Campaign Planning – Measurement of Advertising Effectiveness: Pre – Concurrent and Post

testing.

UNIT – IV

Sales Promotion: Meaning – Methods – Promotional Strategy –Advertising Technique of

Sales Promotion – Consumer and Dealer Promotion – After Sales service – Warranty –

Guarantee – Personal selling – Objectives – Process of Personal Selling – Salesmanship –

Types of Salesmen.

UNIT – V

Sales Force Management – Importance – Sales Force decision – Sales Force size – Training ,

Methods and Motivating Salesmen – Fixing sales territories – Quota – Evaluation.

TEXT BOOKS:

1. P. Saravanavel & S. Sumathi - Advertising & Salesmanship, Margham Publications, 2006.

2. C.N. Sontakki, Advertising, Kalyani Publishers, 2006.

REFERENCE BOOKS:

1. Chunawalla, Kumar, Sethia Subramanian & Suchak, Advertising – Theory & Practice,

Himalaya Publishing House, 2002.

2. George E. Belch & Michael A Belch, Advertising & Promotion, Tata Mc Graw Hill

Publishing Company, 2004.


AOS 3 - BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

Objective: The paper aims to provide an insight into the ethical aspects in all areas of

business, including global business.

UNIT I

Ethics – Meaning, Definition, Objectives, Sources, Types – Ethics and business – Need,

Importance, Nature, Scope and Objectives – Myths about business ethics – Ethics and the

organization – Running an ethical business.

UNIT II

Ethics in marketing: Ethics in areas of advertising, new product pricing, product packaging

and labeling, personal selling, international marketing, supply chain management – criticism

of ethics in marketing – Ethics in ;retail business.

UNIT III

Ethics in HRM: Privacy issues – psychological expectation model – Restricting and layoffs –

wages empowerment of the weakest and uniquest – Advancement of women in the workforce

– Human quality development – Sexual harassment – Discrimination – Whistle Blowing vs

Organizational loyalty – Employer rights and responsibilities

UNIT IV

Ethics in production and operations management – Ethics in finance

Specific laws that affect retailers.

UNIT V

Ethics in global business – Ethical international decision – Making methods – Corporate

responsibility and the environment

TEXT BOOKS:

Business Ethics- Text and cases – C S V Murthy, Himalaya publishing house, 2nd

edition, 2006.

REFERENCE BOOKS:

1.Business ethics – A stakeholder and issues management approach – Joseph W Weiss,

Thomson (South-Western), 3rd

edition, 2003.

2.Retailing management – Text and cases – Swapna Pradhan, Tata McGraw Hill, 2nd

edition, 2004.

SEMESTER VI

CORE 22 – RELATONAL DATABASE MANAGEMENT SYSTEM

Objectives:

The paper focuses primarily on the fundamental concepts of the database

The query language provides the base for Relational database management system

Unit I

Database system architecture – Database system – Definition, Purpose, View of Data:

Operational Data, Data abstraction and data independence, Instance and Schema –

Architecture for a database system – Data Models (Relational Approach, Hierarchical

approach, Network approach).


Unit II

Entity Relationship model – Basic Concepts: Keys, Entities and Attributes – Relationships:

one to one, many to may, one to many – DDL.

Unit III

Data manipulation languages – Insert, select, delete, update tables, view-defining and

manipulating view, access control in SQL – Transaction Control – Embedded SQL – Cursors.

Unit IV

Relational Database concepts – Relational database management system – Definition of

Relation. Relational Algebra: Relational Operations – Set operations on Relations. Queries –

Join Operations.

Unit V

Normalization process – Introduction – Functional Dependency -1, NF – 2, NF – 3, NF –

Boyce-code NF. Normalizing the model – (Table Instance Charts)*

*Self study

Text Book

Madhulika Jain & Vineeta Pillai, 2008, Introduction to Database Management, BPB

Publications, New Delhi.

Books for Reference

1. Abraham Silberschatz Henry F. Korth and S. Sndharshan, 2009, Database System

Concepts, Tata McGraw Hill, New Delhi.

2. Ramon A. Mata and Pauline K. Cushman, 2009, Fundamentals of Relational Databases,

Tata McGraw Hill, New Delhi.

CORE 23 – BUSINESS INTELLIGENCE AND LOGICAL ANALYTICS

Objectives:

To equip knowledge on how technical components of Business Intelligence

To develop an ability to transfer and relate the formal knowledge of theory to practice.

UNIT I

Introduction to Business Intelligence: Framework for Business Intelligence – Intelligence Creation

– Transaction Processing Versus Analytic Processing – Major Tools and Techniques of BI.

UNIT II

Data Warehousing – Data Warehousing Definition – Process – Architecture – Data Integration

– Data Warehouse Development – Data Warehousing Implementation – Real Time Data

Warehousing – Data Warehouse Administration, Security Issues and Future Trends.

UNIT III

Business Performance Management – Strategize – Plan – Monitor – Performance

Measurement – BPM Methodologies – Performance Dashboards and Scorecards.

UNIT IV

Data Mining for Business Intelligence – Concepts and Definition – Applications – Process –

Methods – Artificial Neural Networks – Data Mining Software Tools. Text and Web Mining


– Concepts – Natural Language Processing – Text Mining Applications – Process – Tools –

Web Mining Overview – Web Content Mining and Web structure – Web usage Mining.

UNIT V

Business Intelligence Implementation : Integration and Emerging Trends – Imploement BI –

BI and Integration – Connecting BI systems to Databases and other enterprise systems – On –

Demand BI – Issues of Legality, Privacy and Ethics – Emerging Topics in BI.

Text Book:

Efraim Turban et al., 2012, Business Intelligence A Managerial Approach, Pearson

Publications

Galit Shmueli et al., 2011, Data Mining for Business Intelligence, Wiley Publication

CORE 24 - INTERNATIONAL BUSINESS ENVIRONMENT

UNIT – I Environmental adjustment needs – Analysing the international marketing environment

– Vital importance of continuous monitoring, adopting to the changing environment.

UNIT – II The national physical endowment – Topography – Climate – The nature of

Economic activity – Rostow’s view. Infrastructure – Transportation. Energy –

communication – Urbanisation – Tax structure, Inflation foreign investment.

UNIT – III Cultural environment: Material culture – language – Aesthestics – design, colour,

music, brand names – educational – religious – Attitudes and values – Eastern Vs Western Culture.

UNIT – IV Legal environment – Bases for legal system – Jurisdictation International Legal

disputes – International dispute resolution crime, Corruption and law – Commercial law

within countries – Impact on International law on Business of human Rights.

UNIT – V Fundamentals of environmental protection and economics – Environmental

problems, air, water pollution – forests – land use – Environmental policy : Basic approach –

Regulation – Distributive effects – International policy – India’s policy and the relevant

constitutional provisions – law of environment – protection in India.

BOOKS FOR REFERENCE:

1. International Marketing : Onkvist & Shaw 2. International Marketing : Philip R. Careora 3.

Environmental Economics : M. Karpagam 4. Environmental Pollution : Katyal, Timmy & Satake.

AOS 4 - ENTREPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT

Goal: To enable the students to acquire knowledge of Entrepreneurship Objective: On

successful completion of this course, the students should have understood EDP, Project

management Institutional support to entrepreneurial development

UNIT I Meaning of Entrepreneurship - characteristics, functions and types of

entrepreneurship - Intrapreneur - Role of entrepreneurship in economic development.


UNIT II Factors affecting entrepreneur growth - economic – non-economic.

Entrepreneurship development programmes - need - objectives – course contents - phases -

evaluation. Institutional support to entrepreneurs.

UNIT III Project Management: Meaning of project - concepts - categories - project life cycle

phases - characteristics of a project – project manager - role and responsibilities of project manager.

UNIT IV Project identification - selection - project formulation – contents of a project report

- planning commission guidelines for formulating a project - specimen of a project report.

UNIT V Source of finance for a project - Institutional finance supporting projects project

evaluation - objectives - types - methods.

TEXT BOOK

1. Entrepreneurial Development: S.S.Khanka 2. Entrepreneurial Development: C.B.Gupta &

N.P. Srinivasan 3. Project Management : S.Choudhury 4. Project Management : Denis Lock

PROJECT AND VIVA-VOCE

Documents

BHARATHIAR UNIVERSITY: COIMBATORE-46 ...syllabus.b-u.ac.in/unidepts/1718/bvoc_business_process...1.Lalajee-Jim Corbett 2.A Hero-R.K.Narayan 3. A Day’s Wait-Hemingway UNIT IV: One