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Market ResearchLesson 3

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Check in: Share App Ideas

What app ideas are you working with from

your brainstorm?

Which one are you leaning toward?

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Agenda

Topics

Product Market

Customer Development

Conditionals/Procedures

Activities

Create a customer survey

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VideoWall 2 Review

Conditionals

Nested Conditionals

VariablesProcedures

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Conditionals

Only do the action if the condition is true

use an if statement

If (condition is true) then (do something)

Examples:

if Simon says Simon saysthendo the command

if the weather predicts rainthen pack your umbrella

If the user has more than 10 points then she wins!

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Conditionals (Continued)

You also tell the program what to do if the

statement is not true

Use an if-else statement

If (condition) then(do something) else(do something else]

Examples:

You are asking someone to go to a party. What happens if

they say yes? What happens if they say no?If it is raining then do homework else go to soccer

practice

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Nested Conditionals

You can also put conditionals inside of other

conditionals

If (condition) then (do something)

elseif(condition#2) then (something else)else(do something else)

Example:

if I get into Berkeley I will go there. Elseif I get intoStanford I will go there. Elseif I get into Harvey Mudd, I

will go there.

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Variables

Values that can change while your program is

running

Want to track that value, so we store them in

variables

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Procedures

Blocks of code that may need to be reused in

other parts of your program

Often have inputs, sometimes have outputs

Example : laundrythe process is the same,

what changes as input is the clothes. What

results is clean clothes

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Video Wall 2 Questions

How could you use these concepts in your

app?

What is an example of a real life variable that

you want to consider in your app?

What is a real life conditional that could

happen when using your app?

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Why do startups fail?

The vast majority of startups fail NOT because

they could not build a great product or

technology, but because no one wanted the

product!

Steve Blank

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Know your customers and market

Many companies spend millions of dollars

making a product, only to find out no one

wants to use it

If there is something about your idea or

product that can be improved, you want to

know as early as possible

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Know your customers and market

What problem does your app

solve?

What groups of people have theseproblems?

How big is this group(s) of people

(i.e. your market)?

Think-Pair-Share

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Customer Development

Customer development is not asking

customers what they wantit is seeking to

understand what they need, how theywork, where their pain points and highest

priorities are. CindyAlvarez

If I had asked people what they wanted,

they would have said a faster horse.

Henry Ford 13


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Get to know your customer

Does your target audience have the problem

that you think they have?

Is your solution (your app) the only solution

to the problem?

Would your target market pay for a solution

like yours? How much?

You will never be sure until you ASK (through

surveys or interviews)

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Understand your market

Where is there a need for your app?

What currently fills that need?

If your app existed, would people use it?How often?

How much would people pay for it?

Which features are most important for

your app to have?

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Finding People to Talk To

Twitter: @username Would love yr feedback

on [product/problem/solution]shd only take

2mins [URL] thanks!

Facebook: Has anyone heard of an app that

does ____?

Email

Asking in person

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Activity: Survey questions

Sample surveys for Angry Birds & Shazam

10 min to list questions

Write as many questions as you can for thepotential customer of your product

What would you ask your ideal customer?

Record your ideas in

page 9 of the workbook

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Activity: Create a survey

Good surveys are short

Pick the top 5-7 questions on your list

Multiple choice questions with checkboxes are

easier for people to answer

You can allow for more than just one answer

Create your survey in

page 10 of the workbook

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Task List

Determine the market for your App

Finish creating your survey and have at

least 20 people take it

See page 7 & 8 of the

workbook for examples of survey results

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Next time

You will tell the class about interesting results

from these surveys at next weeks class!

Complete Colored Dots tutorial before next

lesson

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Documents

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