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Headquarters New DelhiKey people BrijBhushanSinghal(Chairman)

Neeraj Singhal(MD)Products Cold rolled, galvanized, color coated tiles,drawn

tubes,strips wire rods, alloy billets, sponge ironRevenue Rs.4202 crore

Website www.bhushan-group.org

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SWOT ANALYSIS

STRENGTHSStrong managerial capabilities.Indias 3rd largest secondary steel producer company.Abundance of iron ore and coal.Low unit of labour cost.Modern new plants and modernized old plants

WEAKNESSHigh cost of capital.

High cost of basic inputs and services.Poor quality of basic infrastructure like roads, ports etc.Lack of expenditure in research & development.Lack in advertising their products.

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OPPORTUNITY Unexplored rural market. Increasing level of foreign steel producer in India. Opportunities from other sectors like automobiles, packaging,

engineering industries, irrigation &water facility. Exposure to new technology & marketing is a big advantage.

THREATS Threat from competitors, main competitor s are TATA, SAIL

& TISCO. Higher duties and taxes Market fluctuation & increase in china export possibility.

China becoming net exporter.

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PEST ANALYSIS

Political factor- Co-ordination and planning of the growth and development of

Steel

Prepare and implement road maps for technological and

productivity improvements benchmarking them to globalstandards.

Economical factor The Indian steel industry have entered into a new development

stage from 2005-06, riding high on the resurgent economy andrising demand for steel.

The exchange rates play a major role in EXIM trade. Anyfluctuations in exchange rates directly affect the importers andexporters

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Social factor:-

The industry is proud of contribution that steel makes to the

modern society. It is indispensable in the welfare of

mankind.

Customers preferences for steel are strongly in favor of the

industry for the commodity of necessity

Techonoligcal factor :-

Insteel sector, a new scheme named Scheme for promotion of

R&D in the Iron & Steel Sector has been included with a

budgetary provision.

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conclusion

Bhushan steel is the private steel industry

The company has manufacturing units in the state in India and

sales network is across many countries

Bhushan Steel promotes a positive work relationship wherethe Board of Directors, Executive Team and employees are

encouraged to take personal responsibility for furthering

these values through adherence to our conventional

principles