Village of

BIBLE HILL 2019Brand Standards

Introduction

Our brand is our most valuable asset in visual communications. A consistent application of a cohesive identity is crucial to supporting the brand story. Our brand is an important tool, and when used correctly, it re-inforces the message.

This guide contains specifications, constraints and examples for maintaining a cohesive identity in all aspects of visual communications. Every employee and volunteer plays a part in ensuring that visuals produced in-house (or with an outside vendor) adhere to these standards.

Boundary Map

Brand Assets

Over 5,000 residents Many essential business servicesSuburb of a larger urban centre (Truro) Several newer and growing residential neighbourhoodsPlaces of WorshipBible Hill Fire BrigadeRCMP Detachment

Bible Hill Junior High School (1979)Bible Hill Consolidated Elementary School (2017)Dalhousie University Agricultural CampusColchester Christian Academy (2018)

Scotia Pool - Glen W. Smith Community PoolBible Hill Recreation ParkHoly Well ParkNumerous neighbourhood parksJennifer Drive – Baseball Fields at Airport Field ParkDAL AC Trail, Bible Hill Recreation Park Trail, Eagle Crest Trail, Pat Mahaney Bike Trail and Farnham Brook Trail

Perennia Innovation ParkNova Scotia Provincial Exhibition and Truro RacewayNS Dept of AgricultureFarm and Fisheries Loan Boards4H Nova Scotia

Defining our Brand Community

Recreation

Education

Agriculture

Brand Purpose

Vision

Values

Mission

- Family, Lifestyle & Liveability- Agriculture & Innovation

To build a community where people feel like family, in a place that enriches their hearts and souls, where people support their neighbours, and each provides a role in growing the community.

Bible Hill is the location of choice. With growing neighbourhoods and a recreational lifestyle boasting connected parks, open spaces and trail networks throughout the Village. Families enjoy the promise of growing and learning through the opportunities available throughout the Village.

Supporting theBrand Values

Bible Hill is a great place to raise a family and become part of something bigger. Residents are neighbours, family and friends.

Bible Hill offers growing family friendly neighbourhoods and subdivisions.

The lifestyle amenities available in the community include schools, parks, churches, businesses and services. The distance to a larger urban centre, makes Bible Hill an attractive community for residents.

Neighbourhoods offer a balanced lifestyle - freedom of place and space, and the ability to unwind and connect with community.

Residents care for one another, volunteer and work together.

Bible Hill provides the image of nicer homes, family homes, family neighbourhoods.

The public services offered in the community are attractive for residents.

Family, Lifestyle& Liveability

The presence and importance of organizations such as:

Dalhousie University Agricultural Campus

Nova Scotia Provincial Exhibition and Truro Raceway

Perennia Innovation Park.

Nova Scotia Young Farmers' Association

Nova Scotia Cattle Producers

Greenhouse Nova Scotia

Nova Scotia Institute of Agrologists

Pork Nova Scotia

Sheep Producers Association of Nova Scotia

NorthumberLamb

4-H Nova Scotia

Nova Scotia Farm Loan Board, Nova Scotia Fisheries and Aquaculture Loan Board

Nova Scotia Department of Agriculture – Central Regional Office

Agriculture & Innovation

Supporting theBrand Values

Consumer Target

The target of the new Bible Hill brand are those that are part of the community (current residents, municipal leaders, employees, businesses and volunteers) and those that want to be a part of it (future residents, business, visitors, etc.)

RESIDENTS:Families who value individual space and a balanced lifestyle but also neighbourhood and community. The convenient location, great schools, availability of nearby amenities and nearby parks and trails all provide a strong quality of life.

BUSINESS:Those that support the residents and their lifestyle. Also as a key segment, businesses that support agricultural innovation.

Brand Messageand Promise

Located in central Nova Scotia and adjacent to the urban community of Truro, Bible Hill is a location of choice.

Stunning village neighbourhoods offer quality of space and the ability to unwind, while still offering the value of neighbourhood closeness and community values.

Residents have an active recreational lifestyle. Neighbourhoods are connected to parks, open spaces, and trail networks. Bible Hill offers everyday amenities within convenient proximity to additional comforts in Truro.

Bible Hill has some of the best elementary and secondary schools in the area and is home to the Dalhousie University Agricultural Campus. With a focus on advancing agriculture innovation, the community is also home to the Nova Scotia Department of Agriculture, Perennia Innovation Park and the Nova Scotia Provincial Exhibition and Truro Raceway.

Bible Hill is truly a place to plant your roots!

Brand Visuals

The Brand VISION as indicated by “Plant Your Roots” represents Bible Hill’s recreational lifestyle with connected parks, open spaces and trail networks throughout the Village. The idea of planting also carries meaning with young families. The promise of growing and learning through the opportunities available throughout the Village.

This tagline references the MISSION and VALUES of Bible Hill through the idea of planting a seed. This is the first step in putting down roots and becoming a part of something bigger. In Bible Hill’s case, growing family neighbourhoods and creating community ties. The visual of planting roots gives the sense of building a home base while also having the ability to branch out and make connections. This tagline also nods to the value and importance of agriculture in the Bible Hill area.

Plant Your RootsTAGLINE

Brand Visuals

The imagery in this logo is bold, modern and clever. The overall shape is loosely based on a piece of barley which symbolizes agriculture, while at the same time, one side of the “barley” is a set of houses which represents family, lifestyle and neighbourhoods. The other side is leaves which symbolizes recreational spaces, agriculture and ties back to the tagline of ‘planting your roots’.

LOGO

BIBLE HILLPlant Your Roots

Proper and Consistent Use

VersionsWe have a two colour and 2-one colour versions of the logo. The two colour version is the preference when possible, but the one colour version can be used to save costs when needed. Both versions should never be on the same visual material. Respect the safe area around the logo and maintain a generous “white space” area in order to ensure a clear brand.

File TypesDigital files with an .eps extension should be used for printed materials when possible. Digital files with a .jpg (for most applications) or .png (for transparency) should be used for on-screen viewing.

SizeThe minimum size for printed materials is 1.25 inches wide. The logo should never be stretched or skewed from its original proportions.

Brand Visuals

LOGOBIBLE HILL

BIBLE HILL

Plant Your Roots

Plant Your RootsBIBLE HILLPlant Your Roots

Brand Visuals: Alternate Versions

On Dark Background

All White All Black

With Website

www.biblehill.ca

Greyscale

BIBLE HILL

Compact Version (Without Tagline)

BIBLE HILLPlant Your Roots

BIBLE HILLPlant Your Roots

BIBLE HILLPlant Your Roots

BIBLE HILLPlant Your Roots

BIBLE HILLPlant Your Roots

Social Media (Square) Icon

BIBLE

BIBLE

HILL

HILL

Presentation & Marketing Icons

BIBLE HILL

BIBLE HILL

BIBLE HILL

Plant Your Roots

Digital Signature

Mitchell Bell, CPA, CAClerk and Treasurer | Administration

BIBLE HILL

Brand Visuals: Icon Usage

Brand Visuals

PRIM

ARY

Pantone 3262c

COM

PLIM

ENTA

RY

BACK

GROU

ND

Pantone 367c Pantone 1375c

Pantone 136c

Pantone 3292c

Pantone 424c

FONTS Futura Md BTBIBLE HILLPlant Your Roots Meiryo

COLOURS