Big Bazaar : A Retail Revolution in India

8/8/2019 Big Bazaar : A Retail Revolution in India

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Big Bazaar: A Retail Revolution in India


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Big Bazaar


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Company Background

Incorporated as Manz Wear private ltd in 1987

It became a public limited company in 1991 and

was renamed Pantaloon fashions ( india) limited

and then Pantaloon Retail (india) ltd in 1999.

Emphasized on backward integration in apparel

segment

Launched successful brands- Pantaloon trouser,

Bare denims and John Miller shirts in between

1987 and 1993.


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Contd

It introduced the Pantaloon Shoppe and

expanded it across the country from 1994-1998

It moved to large format lifestyle retailing with

launch of Pantaloons, India`s Family Store.

Realizing that in retail size matters, Big bazaar

was launched in 2001.

In short span of two years, it had added a food

bazaar and gold bazaar to its range of offerings


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Selecting the Right location

Exists only in the cities


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The Merchandise Mix

Apparels ( 70%)

Different Product Categories

Marketing Breaking Prices


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Food Bazaar

10,000 SKUs

More of Indian Mandi look and feel

Categorized foods Processed Food& Non Food ( 60% sales)

Dry Staples (30% sales)

Wet Staples (10% Sales)


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Supply Chain

Distribution is centralized

Warehouse attached to every store

Ownership of merchandise is held centre

Face to Face relationship

Reduced the lead time


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Information Technology

- Key enabler of decision making

- Data sent to head office

- Auto Replenishment System- www.futurebazaar.com


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Retail Solutions


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Point of Sale(POS)

POS market is dominated by several players

and can be predominantly divided into 2

segments

- POS Hardware (IBM,NCR,Fujitsu)

- POS Software (IBM,Datavantage,Fujitsu,

CRS, Triversity)

More package oriented rather than SAS


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E-Retail

An E-Retailer is a retailer that primarily who

uses Internet as a medium for customers to

shop the goods or service provided.

Types of E-retail

Pure Plays (Dell, Amazon.com)

Bricks and Clicks (Arkatents Outdoor Gear)

Green Economics Market(Real Goods, Green Earth

Market)


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Future Technology

Global Store: fully featured software forgrocery and general merchandise channels

Retail Direction Software: end-to end POS and

retail merchandising management platform

TeamPoS2000: an application suite providingmost reliable and cost effective point of sale

solution Zebra Technologies: palm size mobile receipt

pointer


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Documents

Big Bazaar : A Retail Revolution in India