Upload
sharath-shirsi
View
34
Download
0
Embed Size (px)
Citation preview
Big Data and E-Commerce Use Cases
Powered by SpotDy
Personalization & Recommendation
Real time personalization based on○ Recent views○ Most Recent buys○ Gender and Demo ○ Location
SpotDy BigAITM
Upsell or Cross selling
● Real time upselling and cross selling while user browsing ○ Item based filtering○ User based filtering
Frequently bought together Customers Who Bought This Item Also Bought
Optimal Pricing
● Price is the most effective way to convert ● Finding Optimal Price is always a challenge
Data Sources:● Competitor Pricing● Current Pricing ● Product Meta Info● Inventory & Demand● Merchant Discounts● Shipping costs
SpotDy BigAITM
SEO
SEO is big. If the user can’t discover your content, you can’t sell.○ Site In-linking○ Taxonomy○ Demand Insights
Site In Linking
Demand Insights
Taxonomy
SpotDy BigAITM
CRM & Customer Retention
Customer Retention○ Email personalized content○ Price notification○ Product notifications ○ Notify personalized coupons and discount offers
SpotDy BigAITM
Cross Device Correlation
● User are browsing on various devices ○ Building continuity helps user experience
SpotDy BigAITM
Traffic Acquisition/Advertising
Advertising is the important but understanding the following are the key:○ ROI. Advertising is expensive.○ What/Why/How are Channels the working○ Which Campaigns are the most efficient
SpotDy BigAITM
Data Sources:● Campaign Data● Campaign Pricing● Sales related to
Campaign ● CTR
Campaign Performance
Optimal bidding Pricing
Customer Analysis
Understanding your customer is a must. Following are the key metrics:
● customer lifetime value (CLV) ● customer future value (CFV) ● customer churn
Data Sources:● Customer Sales Data● Customer browsing history ● Customer Click Data● Customer Demo/Geo Data
SpotDy BigAITM
Dynamic Promotion
Promotions are powerful tools to help increase revenue, but they are costly and important to manage closely.
● Build data-modeled approach that ensures each promotion is presented to just the customer who needs it to drive a purchase.
Data Sources:● Customer profile data● Product Inventory
SpotDy BigAITM
Limited Time Offer30% Off just for you.
Personal Shopping Assistant
Tools such Personal Shopping Assistant help better user experience to drive conversions.
The Process involves: ● building Knowledge database● product Image Repository● building Q&A Engine