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Professor David Waddington CENTRIC Lead on Ethics, Media and Public Disorder [email protected] Helen Gibson CENTRIC Researcher [email protected] http://research.shu.ac.uk/centric/ Big Data and Society: The Use of Big Data in the ATHENA project

Big Data and Society: The Use of Big Data in the ATHENA ... · Big Data and Society: ... CENTRIC (Centre of Excellence in Terrorism, Resilience, Intelligence & organised Crime research)

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Page 1: Big Data and Society: The Use of Big Data in the ATHENA ... · Big Data and Society: ... CENTRIC (Centre of Excellence in Terrorism, Resilience, Intelligence & organised Crime research)

Professor David Waddington CENTRIC Lead on Ethics, Media and Public Disorder [email protected]

Helen Gibson CENTRIC Researcher [email protected] http://research.shu.ac.uk/centric/

Big Data and Society: The Use of Big Data in the ATHENA project

Page 2: Big Data and Society: The Use of Big Data in the ATHENA ... · Big Data and Society: ... CENTRIC (Centre of Excellence in Terrorism, Resilience, Intelligence & organised Crime research)

What is CENTRIC?

CENTRIC (Centre of Excellence in Terrorism, Resilience, Intelligence & organised Crime research) is a multi disciplinary and end-user driven Centre of Excellence, located within Sheffield Hallam University (UK). Our research is focused on Social media and crisis management, Cyber Crime/Cyber Terrorism , Strategic intelligence management, THB and public order. A 'safe' arena for the study and discussion of major issues of security, conflict and crisis management.

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Our Expertise

• Knowledge modeling for crisis management

• Cyber Crime and Cyber Terrorism • Knowledge and intelligence

management to combat "terrorism" and organised crime

• Policing, public order and facilitating the right to protest

• Semantic information mining and formal concept analysis

• Social media analysis • Post crisis management of stress and

trauma • Human trafficking research • 3D face recognition

• Extensive and hands knowledge on Applied Informatics including Design and Development of advance ICT solutions within security domain

• Domain knowledge in Resilience, Intelligence, Terrorism and OC research

• Extensive International network • LEAs focus PhD research program • Publication of core text books on

National Security , Counter Terrorism, Boarder Security , Public order, Cyber crime and cyber Terrorism

• And most importantly 35 strong researchers

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Page 5: Big Data and Society: The Use of Big Data in the ATHENA ... · Big Data and Society: ... CENTRIC (Centre of Excellence in Terrorism, Resilience, Intelligence & organised Crime research)
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ATHENA will explore how the huge popularity of new

communication media can be harnessed to provide

efficient and effective communication and

enhanced situational awareness during a crisis for

citizens and first responders

Funded by the European Union Seventh Framework Programme FP7 under grant agreement FP7-SEC-2

012.6.1-30.

Coordinated by West Yorkshire Police, Technical Coordinator is CENTRIC

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• A set of best practice guidelines for LEAs, police, first

responders and citizens for the use of new media,

supporting tools and technologies in crisis situations

• A suite of prototype software tools to enhance the ability

of LEAs, police, first responders and citizens in their use

of mobile and smart devices in crisis situations

ATHENA - Goals

How can we use big data to achieve these goals?

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ATHENA and Big Data VOLUME - Social Media

Twitter

284 million active users

500 million tweets per day

Facebook

864 million daily active users

Instagram

300 million active users

30 billions photos shared

YouTube

100 hours of video uploaded per minute

In a crisis real time information even more important: - Police - First Responders - Volunteers - Citizens

ATHENA uses social media crawlers to capture this data in real time and sent immediately for processing

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ATHENA and Big Data

VELOCITY - Speed of Change

• 6000 tweets per second - on an average day

• In a crisis many more than that and more tweets focused on a single

event.

• Data moving between multiple social media platforms, to and from the

app and the command and control centre

• In a crisis multiple events are happening in multiple locations at

different times

ATHENA is filtering, monitoring, organising this data using carefully curated

crisis taxonomies, sophisticated location detection, timestamping and

categorisation to detect events

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ATHENA and Big Data

TEXT

VARIETY Different data sources and forms

VIDEO

IMAGES

• Unstructured • Colloquial • Brief

Differences : • Tweet • Retweet • Reply • Source

METADATA

• Geo-locations • Timestamps • Popularity - retweets, favouriting, sharing

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ATHENA and Big Data VERACITY

Uncertainty in the data

• Can we trust what is written on social media?

• Filtering - remove the noise

• Rate the Credibility

• Sentiment

• Volume can help us corroborate

• Metadata

Data Import

Filter Categori-

zation Concept

Extraction Contextual Extraction

Sentiment Analysis

Data Export

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ATHENA and Big Data VALUE - For LEAs

Crisis Command and Control Intelligence Dashboard

• Deployed in police command and control during a major incident

• Crisis Map - location of all crisis events/ reports

• Filtering by validation/c ategories/ read/ priority/ credibility

• Reports verified by C&C before being posted to the public

• Crisis visualisations/ filtering/ querying/ monitoring

• Communication with the public via social media

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ATHENA and Big Data VALUE - For Citizens and First Responders

ATHENA Mobile Application

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• ATHENA integrates large amounts of social media data with data

from a dedication mobile application to create value for police, first

responders and citizens during a crisis

• Challenges in collecting, filtering, processing and presenting the

data to users whilst maintaining validity

• Empowering citizens to get involved in the response effort - digital

volunteers - through mobile application and social media

• Providing the police and LEAs with real time situational awareness

of on-going crises

ATHENA and Big Data