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Big Data Beyond the Hype

What It Really Means and How You Can Use It

@LutzFinger

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Disclaimer

This presentation is solemnly my opinion and not necessarily the opinion of my employer.

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Harper Reed, CTO at Obama for America

Big Data is “bullshit”

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ASK the right Questions.

MEASURE the right data – even if it is not Big data.

Take Actions and LEARN from them.

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Products

Market Research

Customer Care

Marketing

PR

Sales

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.com Identity Network Knowledge

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Data Driven Products

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Who are You @ LinkedIn?

Source: LinkedIn Data

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Network View

GermansUS & UK

Dutch

Danish& Aller

Finnish

BBC & Economist

German Engineering

Burda

Source: LinkedIn Data

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ASK the right Questions.

MEASURE the right data – even if it is not Big data.

Take Actions and LEARN from them.

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35% Are Not Connected To Anyone Here

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Successful AskGoogle had the Right Question

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The ASK should be always a VALUE

FUNCTION?Who should get an E-Shot?

Territory Planning for my Sales Force

Budget Planning of Marketing Spent

Online Product Recommendation

Real Time Betting for Ad-spaces

Customer Segmentation

Social Media Influencers

Call Center Routing based on Questions

Capacity Forecasting

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The world is full of WRONG metrics

Optimize Email - Opening Rates

Optimize CPO Click

Optimize for SM engagement

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Data by itselfis

USELESS

Information by itselfis

USELESS

Only Action Counts!

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Steps For The Future

1. Make Your Data Accessible2. Build A Content Profile For Each Reader3. Build A Knowledge Profile From Your Journalists4. Hire A Data Team (aka. Data Scientists)5. Envision Data Products

• Distribution Network• Ad Placement• Content Recommendation

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Want more? Join the Round Table Technology & Team

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http://j.mp/thxlutz

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