Big Day (Cindy)

8/3/2019 Big Day (Cindy)

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PROYEK LOKASI BISNIS

KEL. 71 MPA

POLITEKNIK NEGERI BANDUNG

Cindy Ayu Febianti NIM(115231007)Dita Yuditia Fauziah NIM(115231008)

Regian Mugita Cahya NIM(115231021)

Ryan Mustofa NIM(115231022)


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1. Alternative of Business

2. Comparation of Business

3. Comparation of Location

4. Alternative of Location

5. Marketing mix

-Closing-


5/16

1. Alternative of Business

Distro

Ice cream caf

car wash

Fashion caf


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2. Comparation of Business

No Criteria DistroIce cream

caf

Car wash Fashion caf

1. First Capital

2. Benefit

3. Specialist Worker

4. Consumer Interest

TOTAL

Description :

1 =Less Support

5 = More Support

According the data we choice Ice cream caf become our business


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3. Alternative of

Location

1) KM 8 JALAN SETIABUDI NO. 176b

2) JALAN SUKAJADI NO. 2503) JALAN IJAN/KEBON KALAPA


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Location A

Address : KM 8 jln. Setiabudi No. 176b

Building area : 200 m2

Rental rates : Rp. 170.000.000,00,-

Facilities : Listrik : 2200 watt , Air : PDAM


9/16

Strength : location is very strategic

close to downtown (campus, FOR, Hotels etc..)

access to places within easy reach

yet there is a special cafe sellingice cream & yogurt

many cafes and a haven in this area is

proof that this place is great to be a place of

business

location was known to many people

many out of town tourists who frequent the area

spacious parking area

Weakness : expensive rents

SWOT ANALYSIS..


10/16

SWOT ANALYSIS..

Opportunity : There is no cafe like us in this area

Many people who frequently cross and

visit this area can make our business quickly

recognized the wider community

This place is one of the favorite

places to hang out in Bandung

Threath :many competitors are Waroeng steak, bober cafe, etc.


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Location B

Address : JALAN SUKAJADI NO. 250


Rental rates : Rp. 85.000.000,-



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SWOT ANALYSIS..

Strength : Transportation is easy

Low rental rates

Weakness : One-way traffic

Buildings that are not maintained

Narrow parking Narrow place

The road to the location of stalled


13/16

SWOT ANALYSIS..

Opportunity : Located in densely

Close to the student environment

Threath : Competitors are close

Road conditions

are always jammed makes people reluctantto pass through these roads.


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Location C

Address : JALAN IJAN/KEBON KALAPA


Rental rates : Rp. 100.000.000,-



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SWOT ANALYSIS..

Strength : Strategic location near downtown Bandung

Mobility well as many public

transportation pass.

Location close to schools and universities.Many businesses have developed as a proof

of this place is very good.

Location has been known most of the public

Lower rental rates

Weakness :Located including the stalled region.

The parking lot is less extensive.

Buildings need to be redone, because the buildings are less supportive.


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SWOT ANALYSIS..

Opportunity : The free market because there are

no competitors in the vicinity.

There are some schools that allow

students to prospective customers and come to find a place to hang out.

Threath : Lack of customer interest due to the lack

of convenient parking.

Customers who are not happy because they

still feel strange to the

place that we willprovide

Documents

Big Day (Cindy)