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SCORING / JUDGING CRITERIA

APPENDIX 2

Business Idea Performance indicators Marks

1. Explanation of business idea

• Is there an identified need for the product/service?

• Is this clearly defined?

• How realistic if the business idea/ activity?

• How innovative is the business idea/ activity?

• Do they know what is special/USP for the business idea/ enterprise activity?

• Do they demonstrate understanding of the idea/ activity?

• Is there innovation in the activity/ idea e.g., have they created a new product or service or discovered an innovative way of producing, selling, marketing their activity/ idea?

30

2. Inspiration behind the idea

• Is there passion in the idea?

• Is the inspiration clear to see?

• Is enthusiasm demonstrated?

20

3. Lessons learnt • Have challenges been highlighted?

• Has personnel/ team learning taken place?

• Have lessons learnt been clearly identified?

20

4. Who is the customer? • Has customer been identified?

• Has research been undertaken, to what extent?

• Does research support customer/s that have been identified?

20

5. Marketing, Sales, Creativity

• Is there clear understanding how idea will be marketed?

• Have additional marketing/promotional materials including social media accounts been included?

• Does the idea have a brand/identity?

• Is there creativity being demonstrated?

30

Business Idea Performance indicators Marks

6. Competitors • Have competitors been identified?

• Is there understanding of who competitors are and the services they offer?

• Is there understanding what competitors do well and where possible gaps may be?

15

7. Turning idea into a reality

• Is there realistic understanding demonstrated where the idea/activity is “up too”?

• Has the team/ individual identified the next steps of support needed that can assist them?

• Will what has been outlined support/ act as a catalyst for them?

• Does the team/individual demonstrate partnership working or plans for partnership working/ linking with business community?

20

8. Money Matters Award • Has attached cash flow been completed?

• Have majority of costs been included/ considered?

• Are the costings realistic?

• Has the idea/product/service been priced?

• Does the idea make a profit or breakeven?

• Does it have the potential to process into high growth

20

Total score 175

Environmental Performance indicators Marks Impact Award

Clean Water and Sanitation Does the idea improve access or management of clean / sanitised water?

Affordable and Clean Energy Does the idea provide access to cleaner energies or sustainable energy sources?

Responsible Consumption and Production Does the idea/product/ service include details of responsible consumption or production?

Climate Action Does the idea/ product/ service take action to combat climate change and its impacts?

Life Below Water Does the idea/ product/service conserve the use the oceans, seas and marine resources for sustainable development?

Life on Land Does the idea/ product/service protect or restore or promote sustainable use of life on land?

• Does the idea link to one of the 6 environmental sustainable development goals shown in left hand column?

• Does the idea clearly demonstrate environmental impact?

• Is the idea innovative?

• Does the idea solve an environmental problem?

• Does the idea have significant environmental impact?

• Could this idea be developed further?

• What research has been undertaken to support idea?

50

Social Impact Performance indicators Marks Award

Poverty Could the idea reduce/ address poverty in their local area, in Wales or internationally?

Hunger Could the idea enable greater food security or improve nutrition? Could the idea encourage sustainable agriculture?

Good Health and Well-Being Could the idea support healthy living or promote well-being?

Education Could the idea improve/ enrich education or learner experience?

Gender Equality Does the idea promote/ improve/ support gender equality?

Work and Economic Growth Does the idea help grow the local or national economy, does it create jobs/ work experience opportunities for people within the local community?

Industry and Innovation Is their idea innovative, new?

• Does the idea link to one of the 10 sustainable development goals shown in left hand column?

• Does the idea clearly demonstrate social impact?

• Is the idea innovative?

• Does the idea solve a social problem?

• Does the idea have significant social impact?

• Could this idea be developed further?

• What research has been undertaken to support idea?

50

Social Impact Performance indicators Marks Award

Reduced Inequalities Does the idea support the reduction inequality?

Sustainable Cities and Communities Does the idea support the community or add value to their local Community? Has the enterprise idea helped to raise money for a good cause?

Peace, Justice and Stronger communities Does the idea promote/ support peaceful communities or enable everyone in their community the opportunity to be involved or contribute?