INTRODUCTIONEstablished in India in 2011, in collaboration with Apple Seeds- U.S by the Doshi Group.

A playgroup and early separation class for tiny tots gearing up to join preschool programs.

Niche preschool in which a child's growth is harmonious and personally nurtured. Interactive international programs which prepares your child for life.

Needs-Wants-Demands•Needs….

• Brain development is highest during the first four years of life.

• Social skills are next on the list and they are important to learn at this age.

• Needed space it gives you as a parent to work or have time to pursue interests, hobbies.

•Wants• All kids benefit academically from preschool. Thus the want

for the pre-schools become necessary.•Demand

• Because of the acute shortage of the professional pre- schools the demand for the pre-schools automatically increases.

U.S.PWe offer a play area created for children to explore, discover, create and grow.

Encourage creative play, gross and fine motor skills and language development

Partnered with the award winning, New York based activity centre apple seeds to give our children a wealth of experiential activities

State of the art infrastructure.

SWOT ANALYSIS

S.W.O.T ANALYSIS

Strength

Scientific Studies

Limited Seats

Curriculum

Weakness

High Fees

Opportunity

Few Professional Pre – Schools

Serving the Non-Elite

Threats

Unorganised Sector

No Regulatory Body

For Profit Making Busniess

ProductPre-School Activity• Pre – kindergarten

• Kindergarten

• Mommy & Me

• Explorers

Activity Center• Dancing

• Drawings

• Sports

• Birthday Parties

Places & People•Places

• 3 Tier Cities.

• Metro Cities.

•People • Highly Efficient teaching staff.

• Highly Experienced.

Pricing• Perceived Value Pricing

– Different Prices for towns, cities

– Product Wise price model

– Prices may vary as per value added services added.

• Pricing Strategies

PRICEQUALITY

Premium High Value

Super Value

Over Charging

Medium Value

Good Value

Rip - Off False Economy Economy

HIG

H

HIGH

MED

IUM

MEDIUM

LOW

LOW

Promotion Plans Advertisements in Women Magazines, Newspaper and Televisions to increase the enrolment focus.

Assisting the Municipal body in Polio Eradication programs.

Events in Crosswords

Association with events that help nurture talent, be it Sa Re Ga Ma Pa Little Champs.

Segmentation

SEGMENTATION

GEOGRAPHIC CITIES, METROS

NON-WORKINGPARE

NTS

ATTITUDE

BENEFITS

DEMOGRAPHIC

SOCIAL CLASS

WORKING PARENTS

BEHAVIOURAL

PSCHOGRAPHIC

Targeting•1st strategy will be to target “Unorganized sectors” as we will like to cater the demands of various types of parents

•It’s a service market. If you focus on doing the right thing on child development, an image is being created automatically

•2nd strategy will be to target “ Concentrated market” as will have customized service for various section of the society.

Positioning • Every child is a unique

individual, when given correct environment and guidance will turn out to be confident children who will turn realize their responsibly and will become smart thinkers and good citizen.

• There are two types of Play school activity centers– The Big Umbrella &– Other Play schools

Consumer BehaviourQuestionnaires

Q . What are you Looking in a Play school ?A . Nearby, Quality learning, Infrastructure, Curriculum.

Q. How Do select a play school ?A. Crowd, Teachers, and Fees of the Course.

Q. When do you decide to admit your child in a play school?B. When he is 2-3 Years old.

Q. Whom do you consult before deciding the play school ?A. Myself, some times husband, friends.

Moment Of TruthAs Soon as a new prospect comes to inquire following things should be done –

• They would be taken to the consular where their bags full of queries would be solved convinentiely

• Tour of the premises should be given to them so that they can experience the state of the art infrastructure or in the class room to understand the teaching styles of our highly experienced staff.

• Meeting with teachers so as to explain them that their child would be as safe as he would be at home and rather would be more intelligent when he comes back home every time.

• A goodie jute bag which would be containing the following items would be given to the

• Our Brochures• 5 sheets containing a picture that can be coloured.• 1 soft toy for kid.• Key-chain • CD of The Big Umbrella

FUTURE STRATEGIESCollaboration with Top Schools for admissions

Parent grooming outing or indoors activities.

Expansions through increasing the outlets

Punch Line

We are not just a Play-Group School,We are a Plaaaaaaaayyy Shcool