PRESENTATION ON MARKETING MANAGEMENT

PRESENTED TO: PRESENTED BY:-

PROF. ANAGHA SHUKRE AMRITANSHU KUMAR

ANKIT CHATURVEDI(BM-09254)

GAURAV MALETHA(BM-09265

NEHA GUPTA(BM-09273)

SAURAB AGRAWAL(BM-09283)

SONAKSHI CHAUHAN(BM-09289)

TOPIC:

BIKANERWALA

BIKANERVALA FOODS PVT. LTD

• BIKANERVALA FOODS PVT. LTD. is an ISO 9001:2000, • Chain of 88 outlets in India and abroad.

• Serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and Fast food along with a vast variety of traditional Indian sweets and snacks.

Our Brands Bikanervala

The traditional Indian sweet shop cum restaurant is an experience in itself. Here you can find the pleasure & warmth of traditional Indian Sweets, Namkeens, Chaat & Snacks and 100% pure Vegetarian multi cuisine restaurant which is served & delivered with passion and celebration.

Bikano Chat Cafe

It is a chain of fast food restaurants and Tuck Shops serving traditional Indian Chat, Combo Meals, Burger, Pizza and Snacks in a modern hygienic enviornment.

contd.Bikano:

Bikano is our international brand of packaged Sweets, Namkeens, Papad and Sherbets, manufactured to the world standards of hygiene and quality.

Bikano’s concept of constant innovation through the use of modern technology for packaging retains its original flavour for maximum time period.

Bikano products are available in Bikanervala & Bikano Chat Cafe showrooms and in leading super markets and retail stores in India & abroad.

1.

BIKANERWALA IN DIWALI

4P’S DURING DIWALI

PRODUCT

PRICE

PACKAGING

PROMOTION

CONSUMER BUYING BEHAVIOUR TOWARDS

BIKANERWALA DURING DIWALI

4PS.1.PRODUCT during diwali

ALBELA

ANMOL

ANUPAM

BICANO ROYAL

MEETHA BANDHAN

SOAN PAPDI

RASMOL

MEETHA CHATPATA

TARANG

UMANG

UPHAR

OTHER PRODUCTS.

BIKANERWALA PRODUCT RANGE:

Golden Mix, Golden Khoya Mix, Golden Super Mix,

Golden Super Kaju Mix, Golden Meetha Namkeen Dry Fruit Mix, Dimond Mix, Dimond Super Mix, Diamond Metha Namkeen Dry Fruit Mix, Bikano Selected Mix, Kaju Burfi, Bikano Mix, Panchratan Mix, Shahi Ladoo, Diwali mix, Super Mix, Mewa Bites, Premium Dhoda and Dry fruits.

SPECIAL DIWALI PACKAGES

OTHER REGULAR PACKAGES.

PRICE

They have a very efficient pricing strategy as per the competition prevailing in the market.

Bikano Product price range from 65 to 365:-

Kids Zone (2009) - Rs65/-

Bikano Royal (2007) – Rs 365/-

Uphar(2008) – Rs 165/-

Anmol (2009) - Rs230/-

CONTD...

BIKANERWALA PRODUCTS:

Price is determined on the bases of various mixing

Price ranges from Rs. 200 to Rs. 1200 per kg.

Rs. 15 extra charges for special boxes.

PROMOTION

• TAG LINE-

“SAB KAHTE HAIN”

• ONLINE PRESENCE:

FACEBOOK,ORKUT, ONLINE SHOPING SITES.

• Hoardings and advertisements in various print media.

• Window display at its family restaurant and other bikanerwala franchise outlets.

THE DIWALI DECO...

This is the special deepawali showcase in one of the Bikanerwala out let.

Special packing of sweets and dry fruits are available.

PACKAGING

Various gift hampers available.

Packing system designed to keep infection at the minimal.

In 2009, flap boxes,Ganesh and Radha-krishna packing were introduced.

Various other gift boxes,decorated with a traditional touch are also made available.

For kids too a special packing consisting indoor games behind the box were also introduced this year.

SPECIAL PACKAGES ON DISPLAY.

Consumer Behaviour for Diwali.

• Huge demand for both packed and loose packs items.

• All the age group were preferring bikanerwala's brand

• Introduction of the sugar free sweet also added demand from the side of health conscious consumers.

• Special packages attracted consumers allot, as it adds value to there lifestyle and brand consciousness.

contd...

• Bikanerwala has high value in the mindset of customers so, generally consumers prefered purchasing branded gift item like; bikano.

• Consumer find it very close difference between bikanerwala and other non-branded gift items.

• As consumer was 100% confident on bikanerwala's product they were sure that product is free from adultration and infection this also added demand from consumer's side.

FUTURE EXPANSION PLAN

In contrast, there's S. S. Aggarwal, the Managing Director of Bikanervala Foods Pvt Ltd. Among the lofty targets Aggarwal has set for himself is doubling turnover from the current Rs 50 crore within the next couple of years. "We will add to our product mix, improve our marketing strategies and increase our presence in the retail market," he says.

Capacity expansion is on the cards at the company's two factories in Delhi and Faridabad. Both facilities have a manufacturing capacity of 400 tonnes a month each.

THANK YOU.