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Using cluster organisation benchmarking

• The IT Cluster in Grenland, Telemark

• Why use the cluster organisation benchmarking

• The benchmarking tool – The process, method and the

results

• Evaluation – improvements

”We develop our region”

Key message #1

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Telemark & Grenland region

Telemark

Telemark County:• 160 000 Inhabitants in total• 100 000 in Grenland in cities Skien & Porsgrunn • 4 municipalities/5th largest urban area in Norway

• World largest producer of furtilizers• World largest producer of Solar power Wafers (silisium) • Wood industry, • Petrocemicals- Plastics

Grenland

Telemark

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IKT Grenland

• Non profit member organisation– 85 members in total, 50 ICT Companies,

80% in software development

• Founded 2002, independent member organisation in June 2007

• Fastest growing region in Norway in ICT employment since 2000

• Member of national Cluster Program, Arena, in Oktober 2007 • Arena member until oktober 2010

• Annual turnover 2009: 700 K EUR• National focus, preparing

internationalisation

Operations Projectdevelopment

10 projects in 5 strategy areas

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ICT Grenland Cluster Key messages

Grenland = software city

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The facilitation team • 5 people hired part time from

member companies fill the facilitator roles:– Chairman of the Board– CEO IKT Grenland– Program Manager Arena program– Community/communication Manager– Talent Recruitment Manager

• In total approx 2,5 man years• Building a knowledge center in cluster

development and tools

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Why benchmark the cluster organisation?

Cluster initiative/organisation

Cluster

• Ability to measure results is crucial• To be able to improve continously• To be able to keep members and other supporters

satisfied and secure continued support

• Clusters must be measured at two levels• Cluster initiative level • Cluster member level (Annual reporting)

• What IKT Grenland expect to acheive• A tool we can use annually or bi-annually to identify

improvement opportunities• To get a ”performance language” basis for

intercluster best practice exchange• Connect us to the European Cluster Excellence

initiative• Use as basis for ”end of Arena programme”

evaluation – to create future values

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Development historyKompetenzenetze Germany, IIT Berlin

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The benchmarking process

SuveyForm67 indic. 11 pages

2+ members of Cluster organisation• 6 manhours• 2000 Euros

Process steps In/Output Resources

Face to face dialoque to fill in form

PreparationsStudy questionaireCollect basic statistics

Control of form content

Control of draft benchmarking report

Control of final benchmarking report

Filled in SuveyForm

Approved SuveyForm

DraftBench-marking report

ApprovedBench-marking report

2+ members of Cluster organisation• 8+ manhours

2+ members of Cluster organisation• 2+ manhours

2+ members of Cluster organisation• 2+ manhours

IN TOTAL 20 manhours2 000 Euros + travel

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The benchmarking report

• 33 pages + 13p copy of survey form

• 3 -4 types of graphics

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The 7 benchmark dimensions

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The 61 inducators behind the 7 dimensions -1

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The 61 inducators behind the 7 dimensions- 2

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The 61 inducators behind the 7 dimentions- 3

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Examples

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More examples

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How usable was it?Danish experience• Overall very satisfied

• Introduces factors Cluster Initiative (CI) can influence

• Input to strategic direction for the development of the CI

• Introduces basis for intercluster learning

IMPROVEMENTS?

• Detailed input on inprovement of:– Methodology, Survey Form, indicators,

Reporting

• Overall– Simplification

– More transparency

– Compensation for country specific factors

– Compensation for activities of Cluster Partners

Norwegian experience• Introduces a performance laguage

for Cluster Managers

• Very much in line with Danes

• Value increases as more clusters use it as their performance and KPI sheet

“The overall impression is good and a very interesting way to rank cluster supporting organisations.

Instead of using official data with a 3 years delay or other time consuming data collection this method provides a relatively good and accuratepicture of the organizations that is benchmarked”. (Oresund Food network)

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Collaborate on this in the future? • Organise ourselves to promote the profession of Cluster Managers?

– The Nordics should influence ”European Club of Cluster Managers” …and

– Build a true ”Community of Practice”

• Collaborate to influence cluster policies in an organised way?

• How?– Norway

• Registred a membership based association ”Norwegian Clusters”• Cluster organisations and cluster practitioneers as members

– and Denmark• IKT Grenland and Cluster Academy of Denmark - exploring the opportunity

of organising ”Nordic Clusters”

– Any Swedes interested? – Contact me!

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More information?Tor-Arne Bellika; +47 90538842

tab@iktgrenland.no• The presentation• IKT Grenland benchmarking report with completed

questionnaire• The proceedings report from Cluster Excellence workshop on

benchmarking and cluster measurement• The summary of the Danish Experience

– by Reg X, Danish Cluster Academy– 4 clusters benchmarked– Report (pdf 7 pages)

KompetenzNetze Germany/institute of Innovation & Technology, Berlin

• Gerd Meier zu Köcker, MZK@vdivde-it.de

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BACKUP

• More on IKT Grenland

The ICT cluster and its focused sectors

Core of Software Developing Companies

Open Source, WEB2.0 ”Software as a Service”

Software Solutions Vendors

Advanced ICT users in cross-sector cluster/networks

System integrators

R&D/Educ

Education Health

Production

IndustryCleanTech

art/c

ultur

e

crea

tive

indus

tries

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ICT, CleanTech, culture/experience & BioTech

Industrial ICT & Health ICT

The co-location effort

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Beeing part of the Arena program

• Member since Oct 1st 2007 until Oct 1st 2010

• Funding of 250 K Eur/year from Arena program

• Regional funding of 150 K Eur/y• Members providing 65 % • Meeting places for cluster teams

– 4 times a year– Interntional study tours– Training offerings– ”Dating” international clusers

• Most valuable– Meeting and Collaborating with other

clustersRelational maturity

Valu

e po

tential

Core growth strategy –business idea

“From 1995 to 2000, aggregate productivity in the EU grew by 1.8% per year. At least 55% of that increase was due to ICT. Between 2000-2004,productivity growth fell to 1.1% but the contribution of ICT remained high at around 45%. These figures underline the key role of ICT in realising the Lisbon objectives of competitivenessand growth.”

“All sectors of Europe’s economydepend on ICT.

Viviane Reding Commissioner for Information Society and MediaEuropean Commission.

• A well functioning ICT cluster is a growth enabler in all other sectors in a region

• We develop the ICT cluster and a number of subclusters of advanced users in selected sectors

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Who we are here for- target groups1. ICT companies registered in ICT sector

(NACE)– Core of the biggest, most international

• 12 software companies

– Specialised supporting companies (software tools dev, interaction designers, development services etc.)

2. Knowledge producers– R&D actors in our focused fields

– Regional educators (schools/university)

3. Supporters1. Regional development actors

2. Demanding custormes in focused sectors

4. Individuals in member companies

”Norwegian growth Champion”

Key message #4

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Mission, vision & core values• Mission

– ”Grenland, the most attractive and value creating place to build software companies”

• Main goals– Norways best ICT cluster– Growth for our members and creation of new companies– Value for members and the region– Production of young talents for the ICT industry

• Core values– Open, positive & creative– Stories to communicate the values (The virtual membership card)

• Hvem vi er til for– Medlemskriterier– Medlemmene– Regionen

• Hva vi vil oppnå– Vekst og utvikling for industri og region

• Hvordan vi gjør det– Tiltak

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Communication goals

• Build identity; – social capital and ”we-feeeling”

• Promote members and give them competitive advantages

• Contribute to faster growth and internationalisation

• Build talent attraction

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Communication – channels & tools

• Physical arenas and digital communities

• From: one way to: interaction & dialoque

• Communication must be open to all

• Segment members and make communication dialogue digitally traceable

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How we deleveloped strategy and communication

• 2006: Ramp up of activity– Board develop first ”formal” goals &

strategy through 2 consequtive board meetings

– Results used in application to become Arena cluster program member

• 2008:– Board and steering committee revisit

goals and strategies in 3 short sessions

– Branding finished, homepage v.1

– Evaluation of position and results

• 2009:– Cluster dynamics analysis

– Foresight process and strategy revision

”Come work in the sector forming the future”

Key message #2

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The results of the 2008 strategy revision

• Definitions of key target groups • Products (services) we offer to members• Internal roles in cluster facilitation

organisation (Projects & Operations)• How to generate income to fund

organisation long term• Key identity ”Pay-off”

”From industry knowledge to Knowledge industry”

• Technology focus areas – Web 2.0 technologies

– Open Source Software

– Real time resource and process Management

”Network for YouInnovation for all”

Key message #3

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Materials in brand/reputation building

IKT Grenland core membersEDB IS PartnerEO –FunktionCode Consult ObjectnetKlartSvarNetComElan ITFastNHOXertus TechNetGatshipeJournalGjensidigeBTV InvestKlosterøyaErnst&Young PortalutviklingOkos TelemarkMasterpiecePrioritet InternetPorsgrunn Kunstforening

Handelshøyskolen BISkien Videregående

Stone ComputingSkien kommune

IbsenBusines NetSense

Lytt&LøftEmentor

IT4You ezenz

NoroffP-planCappe

Tel-TekInventumeSenteret

CadpartnerKonica Minolta

Bjelkemyr-ØstvangHøgskolen i Telemark TFHøgskolen i Telemark HS

Cronus Elmatikk Engineering

Vekst i Grenland Innovasjon Norge

Telemark Fylkeskommune

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Main Activity Areas

• Building meeting places and Community

• Talent attraction to technology education

• Compentency development in our core areas

• Joint R&D efforts

• Communitcation/Brand building

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Development of ”places to meet”2000

A project within reginal development agency ViG

Sotware dev forum

eHealth forum

Annual fair; Grenland Expo

2004 200820062002

Innovation award

Cluster Initiation study .

Arena Cluster dev program

Annual growth survey

IKT Grenland development history2002 - 2009

2009

Project Mgmt forumSales & marketing forumRecruitment & Talent dev

Independent org

Montly members meetings

(vertical)

(horisontal)

(horisontals)

Grenland Expo

IKT Grenland Innovation Award

2005 2006 2007 2008 2009

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The digital place to meet

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Building the digital cluster community

IKT Grenland member brandsEDB IS PartnerEO –FunktionCode Consult ObjectnetKlartSvarNetComElan ITFastNHOXertus TechNetGatshipeJournalGjensidigeBTV InvestKlosterøyaErnst&Young PortalutviklingOkos TelemarkMasterpiecePrioritet InternetPorsgrunn Kunstforening

Handelshøyskolen BISkien Videregående

Stone ComputingSkien kommune

IbsenBusines NetSense

Lytt&LøftEmentor

IT4You ezenz

NoroffP-planCappe

Tel-TekInventumeSenteret

CadpartnerKonica Minolta

Bjelkemyr-ØstvangHøgskolen i Telemark TFHøgskolen i Telemark HS

Cronus Elmatikk Engineering

Vekst i Grenland Innovasjon Norge

Telemark Fylkeskommune

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Future development strategy

• 2 main strategies:– Closer to the ICT users i targeted

sectors– Develop more places and Arenas to

meet ”The community”

• Access to Long term Funding– Qualify for new national programs

• More Arena programs• New national Business Network

program• New meta cluster/intercluster program

– Long trem regional cluster program– Develop more services to members

Relational maturity

Valu

e po

tential

Innovasjonssone

Developing into cross sector metacluster

Løsnings-produsenter IKT

System-integratorer

Ma

rke

dsf

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de

sig

n

Re

gn

ska

p/

revi

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Re

kru

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ring

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tleie

IT-Drifts-tjenester

IT plattformleverandører

Skreddersøm av løsninger

Vareproduserende industriIndustriell IKT

Helse- offentlig og privat tjenesteyting. Helse-IKT

Utdanning - offentlig og privat tjenesteyting. Lean Learning

Kunst – kultur opplevelserKunstkom

IKT Grenland

Off

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tvik

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Cleantech?