Bill Frykman- Ford

8/8/2019 Bill Frykman- Ford

1/23

Fleet and Asset Management Conference

Using A Technology PlatformTo Drive Productivity

November 18, 2010


2/23

Discussion TopicsDiscussion Topics

Fords Connectivity Strategy

Ford Work Solutions Products

Winning with Small and Large Fleets

Fords Connectivity Strategy

Ford Work Solutions Products

Winning with Small and Large Fleets

Collaboration Opportunities Collaboration Opportunities


3/23

The Technology Enabled CarThe Technology Enabled Car

A typical C/D class vehicle has higher system andsoftware complexity than the Space Shuttle....A typical C/D class vehicle has higher system andsoftware complexity than the Space Shuttle....

Boeing 777 3 million LOC/

Instructions

Space Shuttle 5 Computers on

board 700 kByte software 500,000 LOC/

Instructions

Ford Fusion/Taurus 40-60 Computers on

board 10 MByte of Software 10 Million

LOC/Instructions


4/23

Technology marches onTechnology marches on


5/23

Fords Connectivity StrategyFords Connectivity Strategy

Turn-by-TurnNavigationInformation

Traffic 911 Assist

Multiple connectivity options

Driven by application and the customer

Multiple connectivity options

Driven by application and the customer


6/23

Technology Drives ProductivityTechnology Drives Productivity

Industry-first technology

-

Industry-first technology

-

In-vehicle technology unlockssignificant productivity gains

Flexible platform and integrationfriendly

Flexible platform and integrationfriendly


7/23

In-dash ComputerIn-dash Computer

Windows CE-based productivity tool

White-space product

The office is now mobile

Windows CE-based productivity tool

White-space product

The office is now mobile


8/23

Tool Link by DeWaltTool Link by DeWalt

Patented RFID technology

Right tool, right place, right now

Reduce tool losses/improve production

Patented RFID technology

Right tool, right place, right now

Reduce tool losses/improve production


9/23

Crew ChiefCrew Chief

First factory-engineered and installedcommercial telematics offering

Delivers ROI and sustainabilityobjectives

First factory-engineered and installedcommercial telematics offering

Delivers ROI and sustainabilityobjectives

+

CO2 Emissions

Driver PerformanceMaintenanceIntervals

IdleTime

TirePressure

CrewCrewChiefChief


10/23

Winning in Todays MarketWinning in Todays Market

Small to Mid-sized Fleets

Off the shelf technology

Ease of use

Small to Mid-sized Fleets

Off the shelf technology

Ease of use

Do the work for them

Confidence

Do the work for them

Confidence


11/23

Remote Desktop Access via LogMeIn Remote Desktop Access via LogMeIn


CrewChief

Simple web-based dashboard User-focused from colors to reporting

Exportable data


12/23

Wining with large fleets

Adaptability

Support the 0 to 100 Goal Experience

Wining with large fleets

Adaptability

Support the 0 to 100 Goal Experience


Example

Customer application friendly Customer used Citrix VPN app

App now runs on the in-dash computer


13/23


14/23

Creating Value for Large FleetsCreating Value for Large Fleets

Technology alone is rarely key tounlocking economic value

Companies create real value when they

Technology alone is rarely key tounlocking economic value

Companies create real value when they

change in their business

change in their business


15/23

Challenge: How to integrate

and leverage

Challenge: How to integrate

and leverage

?

Ford can deliver the technology foundation

But much more than technology is required

Ford can deliver the technology foundation

But much more than technology is required

Solution: work with technology partners to deliver the

new technologies and unlock productivity gains

Solution: work with technology partners to deliver the

new technologies and unlock productivity gains


16/23


17/23

Integrated SolutionsIntegrated Solutions

Integrated Communication

DispatchingCollaboration


18/23

Integrated SolutionsIntegrated Solutions

ToolLink RFID Technology

for Remote Visibility

mar spa c ng

Supply Chain Management

Inventory Replenishment

SOx Compliance


19/23

Integrated SolutionsEcosystem Collaboration

Integrated SolutionsEcosystem Collaboration

3Rd Party

Customer

Integration is heavy lifting

Everyone plays a role

Opportunities are abundant

Integration is heavy lifting

Everyone plays a role

Opportunities are abundant

n egra or


20/23

Making Fleets

More productive

Greener

Making Fleets

More productive

Greener

Customer-centricCollaboration-readyCustomer-centricCollaboration-ready

More efficient

Smarter

More efficient

Smarter


21/23

Bill Frykman

Prod. & Bus. Dev.

Ford Motor Company

Bill Frykman

Prod. & Bus. Dev.

Ford Motor Company

Steve Walsh

VP of Sales & Ops

Microlise Limited

Steve Walsh

VP of Sales & Ops

Microlise Limited


22/23

Q and A DiscussionQ and A Discussion


23/23

Innovation distinguishes betweena leader and a follower

Steve Jobs, Apple

Documents

Bill Frykman- Ford