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Copyright © Erik Brynjolfsson
Erik BrynjolfssonMIT Center for Digital Businesshttp://digital.mit.edu/erik
MIT Information Technology ConferenceApril 24-25, 2012
Generous support for this research was provided by the NationalGenerous support for this research was provided by the NationalScience Foundation and the MIT Center for Digital Business.Science Foundation and the MIT Center for Digital Business.Copyright © 2012 Erik Brynjolfsson.
How the Digital Revolution is Accelerating Innovation,Driving Productivity and Irreversibly transformingEmployment and the Economy
Bill Gates’s Paradox:
“Innovation is faster than ever before…
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… yet Americans are more pessimisticabout the future.”
- NewYork Times, March 4, 2012
Copyright © Erik Brynjolfsson
The Bounty: Productivity is Accelerating
Copyright © 2011 Erik Brynjolfsson 3
U.S. Job Creation
Source: BLS4Copyright © 2011 Erik Brynjolfsson
Copyright © Erik Brynjolfsson
The Spread: Individuals
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18%28%
35%43%
65%
278%
0%
50%
100%
150%
200%
250%
300%
Lowest Quintile Second Quintile Middle Quintile Fourth Quintile 81st-99thPercentiles
Top 1 Percent
Percent Change
Growth in Real After -Tax Income, 1979 -2007
Source: Congressional Budget Office
Copyright © Erik Brynjolfsson
Business Cycle
“All the facts suggest thathigh unemployment inAmerica is the result ofinadequate demand—fullstop”
7Copyright © 2011 Erik Brynjolfssonand Andrew McAfee
Stagnation
“We have been living offlow-hanging fruit for atleast three hundredyears. ... Yet during thelast forty years, that low-hanging fruit starteddisappearing… we are ata technological plateau…That’s it. That is what hasgone wrong.
8Copyright © 2011 Erik Brynjolfssonand Andrew McAfee
Copyright © Erik Brynjolfsson
Our View
“Digital technologieschange rapidly, butorganizations and skillsaren’t keeping pace.
As a result, millions ofpeople are being leftbehind. Their incomes andjobs are being destroyed,leaving them worse off …than before the digitalrevolution..”
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Copyright © Erik Brynjolfsson
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Computers are getting dramatically cheaper andmore powerful
Copyright (c) Erik Brynjolfsson
IT Investment Over Time
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Copyright © Erik Brynjolfsson
What are the Economic Consequences ofthis Rapid Digitization of the Economy?
GDP per capita vs median Income
14Copyright © 2011 Erik Brynjolfssonand Andrew McAfee
Copyright © Erik Brynjolfsson
Three Sets of Winners andLosers1. High Skilled vs. Low Skilled workers
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Three Sets of Winners andLosers1. High Skilled vs. Low Skilled workers
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Copyright © Erik Brynjolfsson
Skill Disparities
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Three Sets of Winners andLosers
1. High Skilled vs. Low Skilled workers2. Superstars vs. Everyone Else
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Copyright © Erik Brynjolfsson
Superstars
Source: Piketty and Saez
19Copyright © 2011 Erik Brynjolfssonand Andrew McAfee
Three Sets of Winners andLosers
1. High Skilled vs. Low Skilled workers2. Superstars vs. Everyone Else3. Capital vs. Labor
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Copyright © Erik Brynjolfsson
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Our View
“Computers are now doing manythings that used to be the domainof people only. The pace andscale of this encroachment intohuman skills is relatively recentand has profound economicimplications.
Perhaps the most important of theseis that while digital progressgrows the overall economic pie,it can do so while leaving somepeople, or even a lot of them,worse off.”
24Copyright © 2011 Erik Brynjolfssonand Andrew McAfee
Copyright © Erik Brynjolfsson
State of Understanding, 2004
Human Abilities- Pattern Matching- Complex Communication
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Copyright © Erik Brynjolfsson
The bakery truck driver is processing a constantstream of [visual, aural, and tactile] informationfrom his environment… to program this behaviorwe could begin with a video camera and othersensors to capture the sensory input. Butexecuting a left turn against oncoming trafficinvolves so many factors that it is hard to imaginediscovering the set of rules that can replicate adriver’s behavior.
State of Understanding, 2004
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State of Understanding, 2010
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Copyright © Erik Brynjolfsson
The Digital Frontier
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Second Half of the Chessboard
1958 + 32 * 1.5 = 2006
We enter second half of thetechnology chessboard?
US BEA starts trackingIT
Moore’s Law doublingperiod (years)
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Copyright © Erik Brynjolfsson
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The Opportunity
Digital technologies will continue to accelerate.Our skills, organizations and institutions are lagging.Business as usual won’t solve this problem.
We need to Race With Machines, not against them
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Copyright © Erik Brynjolfsson
Education and EntrepreneurshipAttack both sides of skill/work mismatch
1) Education Fundamentally transform education and skill development
K - 12, University, Vocational and on-the-job
• Kahn Academy, MITx, Udacity
Invest more: higher teacher salaries
Increase accountability: separate teaching from evaluation and certification
2) Entrepreneurship Entrepreneurs lead creative destruction
• Ford, Edison and others created new work as American left farms
Lower barriers to business formation
Create templates like eBay and app economy
• Instagram was the work of 15 people working 15 months, leveraging existing toolsand platforms
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The Digital Frontier
Every generation has perceived the limits to growththat finite resources and undesirable side effectswould pose if no new ... ideas were discovered. And every generation has underestimated thepotential for finding new … ideas. - Paul Romer
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Copyright © Erik Brynjolfsson
To learn more about related research,please visit:
http://digital.mit.edu/erik
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The Center for Digital Business
ResearchSponsorsAmazonBank of Tokyo-
MitsubishiBTCiscoGeneral MotorsGoogleHewlett-PackardIntelMcKinseySAPSASSuruga Bank
Mission StatementTo be the leading academic source of innovation in management
theory and practice for digital business
Research Groups• Digital Marketing
• Digital Productivity
•Digital Services
Key DeliverablesResearch
– Focused projects with faculty-sponsor partnerships
– Student projects within the MBA curriculum
– Over 100 Working papers
Networking Events
– Annual Conference and CIO Summit
– Research Workshops
– Webcast Seminars
– Private Website with access to research
To learn about the Center, visit:
http://digital.mit.edu