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www.Verus-CO2.com
800.275.1847
2
What contributes to a carbon footprint?
2
© 20010 Verus Carbon Neutral
All rights reserved
Carbon Dioxide Equivalents (CO2e)
Metric
Tons
Greenhouse
Gas
GWP
(100 yrs)Tons CO2e
10 CO2 1 10
10 CH4 21 210
10 N2O 310 3,100
10 HFCs 5,000 50,000
10 PFCs 8,000 80,000
10 SF6 23,900 239,000
60 372,320
3
© 20010 Verus Carbon Neutral
All rights reserved
Why Cap & Trade? Cost to
Economy
= $350
$250
$200
$150
$100
$50
$0
$350
$300
$250
$200
$150
$100
$50
$0
$250
$100
$250
$100
$100
$100
Steel
Company
Chemical
CompanyNo Trading Trading
$25
Cost to
Economy
= $225
Cost to Reduce
1 Metric Ton CO2e
4
Registers &
Clears Trades
Certifies Carbon Neutral Removes CO2
Creates Offset
SUSTAINABLE FORESTRY PROJECTCOMPANY CARBON
FOOTPRINT
Carbon
Trading
5
© 20010 Verus Carbon Neutral
All rights reserved 66
Types of Offset Projects
►Agricultural methane
►Agricultural soil carbon
►Coal mine methane
►Energy Efficiency
►Fuel Switching
►Landfill methane
►Organic Waste Methane
►Renewable energy
►Sustainable Forestry
© 20010 Verus Carbon Neutral
All rights reserved 77
Life Cycle Assessment (LCA)
►Documents the Energy/CO2 embedded within a
product
– Scope 1, 2 & 3
– We analyze each product
from raw material to final end use and disposal/
reuse/recycle
© 20010 Verus Carbon Neutral
All rights reserved 8
© 20010 Verus Carbon Neutral
All rights reserved 9
© 20010 Verus Carbon Neutral
All rights reserved 10
© 20010 Verus Carbon Neutral
All rights reserved 1111
Why would a company need an LCA?
► Overall – What’s driving their carbon footprint?
► Marketing – Competitive advantage?
► Design - Changes to make product more environmentally
friendly?
► Benchmarking across an industry or across divisions of a corporation - Who is best/worst; where are they?
► Year-to-year tracking of environmental performance - Are
they getting better or worse?
► Benchmarking between industries - Can product/service
accomplish the same goals with lower environmental impact?
► Policy – Where can they change procedures to get biggest
benefit?
© 20010 Verus Carbon Neutral
All rights reserved 12
Marketing your environmental initiatives
►We quantify & verify your environmental initiatives
►We generate & publish press releases
►We provide our Carbon Neutral Seal for locations
& any internal or external communications
© 20010 Verus Carbon Neutral
All rights reserved 13
Senior Management TeamPrivately held and based in Atlanta, Verus Carbon Neutral is led by:
Eric Taub, Founder/Managing Partner. Eric’s experience includes several years as Senior Vice President in portfolio management at Wachovia, Managing Director at SunTrust, Director of Emerging Markets at Bank of Montreal, and certification as a Chartered Financial Analyst. Eric has been featured on CNN, the Weather Channel and National Public Radio.
Andrew Keenan, Founder/Marketing Director. With over twenty years experience in advertising, Andrew has worked for agencies such as JWT, Chiat/Day, DDB Needham and Leo Burnett. Andrew earned his Executive MBA from Georgia State and completed his under graduate degree at the University of Michigan.
© 20010 Verus Carbon Neutral
All rights reserved 14
Advisory Board Members
► Dr. Richard Sandor, Chairman and CEO of the
Chicago Climate Exchange
►David Walbert, Senior Partner, Parks, Chesin &
Walbert PC
►Pete Vaky, Managing Partner, VVS Capital
►David Duncan, CFO for PaddyWax, Inc.