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Welcome to the age of digital transformation Use your search multi-tool It offers unique access, insights and utility for marketing in the digital age. Exponential advancements in technology are altering the way we experience and interact with the world. Evolving consumers are changing the business landscape requiring business leaders to adapt to consumers in more engaging and meaningful ways than ever before. Start investing in your future today The future of search may come sooner than expected, get ahead by thinking now. PERVASIVE INTELLIGENCE 50B connected things by 2020 PERSONALIZED TO CONSUMER INTENT 74% of consumers believe search is “extremely trustworthy” PREDICTIVE Potential to more than double pancreatic cancer survival rates Statista 2016 | www.statista.com/statistics/471264/iot-number-of-connected-devices-worldwide/ Forrester’s Consumer Technographics Survey, Q1 2015 “Microsoft Finds Cancer Clues in Search Queries,” New York Times, Jun 7, 2016 Lean on trusted partners to help you navigate your digital transformation Search is changing and all marketers should be dynamically evaluating who they are partnering with, not only to adapt, but to thrive. Partners who provide multiple opportunities and open forums for user feedback are the ones that are committed to riding the wave of digital transformation with their customers. Consider partners who prioritize making their marketing platforms work for you. The partners who are innovating for the future and actively sharing their vision with the organization are the ones in a better position for connecting brands with the consumer of tomorrow. DRIVE ACTIONABLE INSIGHTS Keyword analysis on purchase intent BUY FREE SHIPPING COUPON DEAL DISCOUNT 1 - "THE ULTIMATE LIST OF MARKETING STATISTICS", HubSpot, 2016 2 - “15 Mind-Blowing Stats About Search Engine Marketing”, Giselle Abramovich, July 31, 2014 3 - “The Remarketing Report — Q3 2015,” SalesCycle, October 2015 RECONNECT WITH REMARKETING of shopping carts are abandoned 3 . 76. 7% Bing Network. Be there. facebook.com/bingads @BingAds advertise.bingads.microsoft.com instagram.com/bingads bingads.com/industryoutlook 2x marketers worldwide use location targeting for mobile advertising 1 . 8 in 10 FIND AUDIENCES of online experiences begin through a search engine 2 . 93 % CONNECT THROUGH INTENT

Bing DigitalTransformation Infographic 161221 1430 · 2017-06-14 · digital transformation Use your search multi-tool It offers unique access, insights and utility for marketing

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Page 1: Bing DigitalTransformation Infographic 161221 1430 · 2017-06-14 · digital transformation Use your search multi-tool It offers unique access, insights and utility for marketing

Welcome to the age of digital transformation

Use your search multi-tool It offers unique access, insights and utility for marketing in the digital age.

Exponential advancements in technology are altering the way we experience and interact with the world. Evolving consumers are changing the business landscape requiring business leaders to adapt to consumers in more engaging and meaningful ways than ever before.

Start investing in your future todayThe future of search may come sooner than expected, get ahead by thinking now.

PERVASIVE INTELLIGENCE

50B connectedthings by 2020

PERSONALIZED TO CONSUMER INTENT

74% of consumers believe search is “extremely trustworthy”

PREDICTIVE

Potential to more than double pancreatic cancer survival rates

Statista 2016 | www.statista.com/statistics/471264/iot-number-of-connected-devices-worldwide/

Forrester’s Consumer Technographics Survey, Q1 2015

“Microsoft Finds Cancer Clues in Search Queries,” New York Times, Jun 7, 2016

Lean on trusted partners to help you navigate your digital transformationSearch is changing and all marketers should be dynamically evaluating who they are partnering with, not only to adapt, but to thrive.

Partners who provide multiple opportunities and open forums for user feedback are the ones that are committed to riding

the wave of digital transformation with their customers.

Consider partners who prioritize making their marketing platforms work for you.

The partners who are innovating for the future and actively sharing their vision with the organization are the ones in a better position for connecting brands with the consumer of tomorrow.

DRIVEACTIONABLEINSIGHTS

Keyword analysis onpurchase intent

BUYFREE SHIPPINGCOUPON DEAL

DISCOUNT

1 - "THE ULTIMATE LIST OF MARKETING STATISTICS", HubSpot, 2016

2 - “15 Mind-Blowing Stats About Search Engine Marketing”, Giselle Abramovich, July 31, 2014

3 - “The Remarketing Report — Q3 2015,” SalesCycle, October 2015

RECONNECT WITHREMARKETING

of shopping carts are abandoned3.

76.7%

Bing Network. Be there.

facebook.com/bingads

@BingAds

advertise.bingads.microsoft.com

instagram.com/bingads

bingads.com/industryoutlook

2x

marketers worldwide use location targeting for mobile advertising1.

8 in10

FINDAUDIENCES

of online experiencesbegin through a search engine2.

93%

CONNECTTHROUGH INTENT