Binus Librarylibrary.binus.ac.id/eColls/eBook/DaftarIsi/principles of marketing0001… ·...
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Binus Librarylibrary.binus.ac.id/eColls/eBook/DaftarIsi/principles of marketing0001… · Marketing: Creating and Capturing Customer Value 24 What Is Marketing? 26 Marketing Defined