Around 40 years of cross-functional experience in handling marketing, sales, business development, exports and project management in engineering/industrial products/capital equipment industries.

Have successfully functioned as a profit centre head for an ISO 9001 organization. Expertise in business analysis, project marketing, cost estimation, business resource planning and

export procedures. Successfully bagged high-volume orders and completed several key turnkey projects within the

specified deadlines. Tremendous business contacts with Steel Authority of India Ltd. (SAIL), Thermal/Hydel/Nuclear

plants, Oil EPC Contractors, Reputed Consultants, L&T, Reliance, other Steel Plants both in Core & Pvt. Sectors. Also developed business relationship with IHH, Toshiba, Kawasaki, Hitachi or Japan & Babcock, Jurong Engg., Alstom, Andritz, ArcelorMittal, and POSCO, Hyundai, GS Engineering, Samsung all from Korea after visiting those countries.

Presently working as Director, Contracts (HOD Level) with Anupam Industries Limited , an ISO 9001 organization with a turnover of Rs. 400 Crores and deals in capital equipments situated in GIDC, V.U. Nagar, Anand. Handling all business functions of the Company since April, 1999.

KRAs: - Function as head of the Contracts Department for all marketing operations for achieving bottom

line profitability and operating results. Looking after Sales, Marketing, Cash-Flow Management, Erection & Commissioning, General Administration.

Lead a team size of 300 personnel, including sales/contract/Engineering staff up to the level of VP/GM/DGM- Engineering/Regional Manager/ Marketing Manager.

The product range handled include cranes namely EOT, Gantry, Goliath, Grab, Material Handling Projects.

Focus on lead generation activities, cost estimation, tendering, contract negotiations and finalization of orders from key accounts, co-ordination between Design Deptt. & Customers.

Conduct all techno-commercial interactions with EPC/OEM/Consultants. Plan and execute material handling projects and provide design/engineering consultation to key

clients in eliminating their material handling bottlenecks. Manage all export sales, administration and cash-flow management.

Secured orders worth Rs. 50 Cores for cranes from Reliance group, BSES, Voltas HPSEB, TNPL, etc. in last three years.

Introduced MIS reporting systems for streamlining operations at multiple levels. Successful in developing business in new, unexplored territories through a robust agent network. Achieved high institutional sales targets and maintained the debt vs total sales ratio to minimum

levels.

Present Experience :-

Summary of Skills and Experience: -

Achievements : -

1. From November, 1994 to March, 1998 with Saraswati Engineering Limited as Regional Head, West. It is LML’s Kanpur associate company with group turnover of Rs. 10 Crores and above.

KRAs: - Formulate marketing plans, formulate pricing strategies and MIS reporting systems. Manage all aspects of personnel and operational functions of the marketing section. Handle sales and marketing for products,namely screw, centrifugal and barrel pumps, gate, globe,

butterfly, ball valves, and fittings. Handle all sales activities for domestic and export markets. Develop budgets, manage cash-flow, personnel recruitments and training.

Successful in establishing a 10-dealer network in new territories. Developed efficient MIS reporting systems for smooth marketing operations.

2. From October, 1988 to October, 1993 with Sayaji Iron and Engineering Company Limited, Baroda as Sales Manager. The Company is an ISO 9001 organization and deals in crushers, screens, conveyors, material handling projects, namely coal and ash handling projects.

KRAs:- Tendering, Estimation, Designing, Interfacing of various equipments with the client’s layout. Formulate sales strategies and check commercial documents. Supervise export sales, execute the completion of inspection formalities/ IIIrd party and liaison for

the export dispatch documents against L/C through Bank. Products handled include crushers, screens, feeders, and belt conveyors, material handling

projects. Manage timely payment realization systems.

3. From 3rd May, 1982 to April, 1984 with M/s. Fouress Engineering and Industries Pvt Ltd, Bangalore as a Senior Sales Engineer to sell various types of valves to Oil and Refineries, power plants and steel

Tendering, Estimation, Designing, Interfacing of various equipments with the client’s layout. Formulate sales strategies and check commercial documents. Supervise export sales, execute the completion of inspection formalities/ IIIrd party and liaison for

the export dispatch documents against L/C through Bank. Visiting customers in the above sectors to get orders and achieve the target.

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Achievements : -

Past Experiences :-

4. I have worked in Aluminium Cables and Coductors,Calcutta from 1976 to 1.5.1982 as a Sales supervisor to carry out all types of sales activities.This is Hindalco’s associate company manufacturing ACSR, AAC Conductors, Copper Strips, Al wires with turnover of Rs. 25 Crores.

KRAs: - Manage the sales operations for steel wires, strips, AAC and ACSR conductors.

Date of Birth: 2nd December 1952, email: buddhasweet@gmail.com M : 09099932821, 07043360204Present address: Tower A2, Pent House no. 302, Labh Exotica, Near Shreenath Bungalow, off 30 meter Gotri Main Road, Baroda-390021Qualification---1. B.SC. from Calcutta University passed in the year 1974 with 40.4% aggregate.

2. PG Diploma in Marketing/Sales management with 58% marks from Bharatiya Vidya Bhavan, Calcutta

3. Diploma in Export/Import management from Indian Institute of Materials Management, Baroda chapter in 1992 with first class

4. PG Diploma in Export/Import management with Ist class from IIFT, New Delhi affliated institute of Baroda in 1995 with first class, 2nd ranking

5. Passed MBA from Institute of Business Administration and Management, Delhi Chapter. It is a professional qualification and passed with Grade B

6. COPYWRITING course from Blackford Institute for Copywriting, UKHealth Condition ; Very Sound as I work 12 t0 14 hours everyday

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