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This presentation is a summary of the brand history of Biofert as an innovation entrepreneurship initiative in which I had the chance to participate as the head of the operation. My father is the scientist behind everything and we succeeded at being the first organic insecticide for domestic usage certified and properly registered at the Brazilian market (ANVISA). More info about Biofert: [email protected]
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![[BCM - MaC] Case study Brand Positioning - Brand Heineken](https://img.pdfslide.net/doc/110x75/5582b6aad8b42a584c8b54c3/bcm-mac-case-study-brand-positioning-brand-heineken.jpg)
