Bird Flu in Bangladesh General Awareness Level of the People and Impact on Consumption on Poultry Products in Different Regions

8/14/2019 Bird Flu in Bangladesh General Awareness Level of the People and Impact on Consumption on Poultry Products in

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REPORTONBIRDFLUIN BANGLADESH: GENERALAWARENESSLEVELOFTHEPEOPLEAND

IMPACTONCONSUMPTIONONPOULTRYPRODUCTSINDIFFERENTREGIONS

Patuakhali Science and Technology UniversityDumki, Patuakhali

SUBMITTED TO

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M. Kazi Tamim RahmanLecturer

Department of Agricultural Economics and Rural Sociology

Faculty of Business Administration and Management

SUBMITTED BY

Group: 05 (liberty)Level: 03; Semester: 01

Faculty of Business Administration and Management

01 Md. Mofizer Rahaman Member 12 00671

02 Dipayan Chakma Member 17 00676

03 K.M. Assaduzzaman Member 06 00665

04 Tanjia Sultana Member 10 00669

05 Azmery Khanam Member 20 00679

06 Shofiq Uddin Khan Member 23 00682

Research MethodologyCourse code: AES-314

Date of Submission: 22 April, 2008

Patuakhali Science and Technology UniversityDumki, Patuakhali

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BIRD FLU IN BANGLADESH: GENERAL AWARENESS LEVEL OFTHE PEOPLE AND IMPACT ON CONSUMPTION ON POULTRYPRODUCTSINDIFFERENTREGIONS

Table of contents-

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Chapter 1: Introduction 01-06

1.1 OBJECTIVEOFTHESTUDY 011.2 IMPORTANCEOFTHE STUDY 01-02

1.3 LIMITATIONSOFTHESTUDY 031.4 INTRODUCTIONOFBIRDFLU 03-06

Chapter 2: Review of literature 07

Chapter 3: Methodology of the study 08

Chapter 4:Awareness level and precautionary measures 09-16

4.1 Awareness level 09-104.1.1TIMEDURATIONOFRECOGNIZINGBIRDFLU 094.1.2 WHEREHAVEBEENHEARD 094.1.3 HOWITEFFECTONHUMANBODY 09-

10

4.2Precautionary measures 11-134.2.1HANDWASH

114.2.2 WASHOFPOULTRYPRODUCT 11

4.2.3 USING

MUSK

AND

GLOVES

114.2.4 AVOIDTAKING11-12

4.3 Process of cooking 13-144.3.1 BOILEDMORE

134.3.2 AVOIDTAKINGHALF-BOILED 13-

14

4.4 Awareness about by product, temperature etc. 15-16

4.4.1ATTITUDEWITHBYPRODUCT 154.4.2 SYMPTOMSINHUMANBEINGS 154.4.3 MINIMUMTEMPERATURE 154.4.4 AWARENESSBYGOVERNMENT 15

Chapter 5: Impact on consumption 17-21

5.1 CHANGESINCONSUMPTION 17

5.2 CONSUMERSBEHAVIOR18-20

5.2.1 CONSUMERATTITUDE18

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5.2.2 DISCONTINUETAKING18

5.2.3 TAKINGPOULTRYMEANSBIRDFLU 185.2.4 CHANGEINCONSUMPTIONLEVEL 18

\\

5.3 CONSUMPTIONCHANGEINOTHERPRODUCT 20-21

Table of contents (continue)-

Chapter-06 22-26

6.1SUMMARY22-23

6.2 CONCLUSION23

6.3 RECOMMENDATION24-25

6.4 REFERENCE26

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CHAPTER 1: INTRODUCTION

1.1 OBJECTIVEOFTHE STUDY

Birds Flu in Bangladesh is not new. It hampers the total national income, theGDP, in employment, and also to the overall economy of the country. So it isvery much important. Under these circumstances, we have identified someobjectives of the study. The objectives are as follows-

To identify the importance of the poultry sector in our overall

economic condition. To identify the importance of poultry sector in employment and

investment condition. To know about the current situation of poultry industry after the out

break of bird flu.

To identify the present condition in different region. To identify the present condition of the poultry firm.

To gather some knowledge about bird flu. To identify the general awareness level of peoples in different regions

( such as division, district, upzilla, union) To identify the level of consumption of the consumers of different

regions.

To identify the problems in consumption of poultry products.

1.2 IMPORTANCEOFTHE STUDY

IMPORTANCEONEMPLOYMENT

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Bangladesh is a third world country. Our per capita income is about to $450.The overall economic condition of our country is not good. For this reasonone of the great problem we face in our country that unemployment. About40% of educated young people are suffering from unemployment problem.

To solve the unemployment problem it is needed to increase the jobopportunity or to increase the self-employment scope. Bangladesh donthave enough resource to increase the employment opportunity. Therefore,the second alternative is to increase the scope of self-employment. In ourcountry, different private bank (such as BRAC bank) and Bangladeshgovernment directed Jubo Unnoyon Adidoptor helps the needy people forself-employment. For that, they give loan at a lowest interest rate, trainingfor better performance and gives advice what they can do, and what shouldthey do. Different private bank and government bank gives loan at the

purpose of small scale and middle scale business. In that, category poultrybusiness also included. Still it is a profitable business. In addition, it is easyto operate a small-scale poultry business. For the reason a huge portion of

people involved in poultry sector and enlarges, their investment opportunityas well as unemployment condition of our country reduces. About 5 millionBangladeshis are directly or indirectly associated with poultry farming.

IMPORTANCEOFPOULTRYSECTORININVESTMENT

From the decade of ninety to today almost 15 thousand crore taka is invested

in this sector. These are mainly happened for the self-employment of theeducated unemployed person. To establish as his own in a quick time it isgreat path for every one. 1 kg broiler hen produce cost is 81-83 taka but itcan be sell about 120-125 taka. So from 1kg hen almost 39-42 taka profit can

be earned within 2 month. For that reason, there are more than 100,000 smallpoultry farms in Bangladesh, producing $400 million worth of chickens and$300 million worth of eggs every year. Bangladesh has about 220 millionchickens and 37 million ducks. Five million people are directly employed bythe poultry industry; millions of households rely on poultry production forincome generation and nutrition. Officials say, There are around 150,000

poultry farms in Bangladesh, with an annual turnover of $750 million.

CURRENTSITUATIONANDIMPACTOFBIRDFLU

The first officially announced bird flu outbreak in Bangladesh occurred inFebruary 2007. Bird flu has been confirmed in at least 45 of Bangladesh's 64districts and to check the spread of the virus, the Bangladesh government hasraised compensation for poultry farmers to encourage them to report and killsick birds as part of efforts to stamp out the outbreak. Nearly 600,000 birds

have been culled across the country against the virus since March 2007, butit continues to spread and now covers nearly two-thirds of the country. No

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cases of human infection have been reported. Bangladesh recently tightenedcontrols along its porous border with India, with authorities orderingofficials to block all imports of poultry and eggs from that country.Bangladeshi government also has decided to ban import of chicks from four

European countries Turkey, Greece, Romania and Russia where birdflu has broken out recently. Movement of chickens has been banned outsidea 10 sq km (3.9 sq miles) area around the affected farms, officials said.Bangladesh's poultry industry has counted a loss of more than 41 billion taka(about 586 million U.S. dollars) in the last one year due to the outbreak ofavian influenza or bird flu.

1.3 LIMITATIONSOFTHE STUDY

There was limitation of time. Due to shortage of time, the study couldnot include a large number of consumers. Again to get satisfactory andreliable data sufficient time was needed. But the data were collectedand analyzed within very short time.

The data which have been collected may not be free from error.

Necessary data were collected from a limited area covering smallnumbers of samples. Result obtained from 48 samples may be

inadequate.

1.4 INTRODUCTIONOF BIRDFLU

HISTORY

Bird flu is nothing new or uncommon. It first pandemically occurred in 1918immediately after World War I and killed more than 40 million people. The

later outbreaks were in 1957 and 1968. All of the attacks from bird flu killedabout 100 million people around the world. Though this is not actually ahuman disease but its scourge of killing 10 crore people in only 87 years is afearful matter.

ABOUTBIRDFLU

What is bird flu?

What is avian influenza?

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http://english.peopledaily.com.cn/data/turkey.htmlhttp://english.peopledaily.com.cn/data/greece.htmlhttp://english.peopledaily.com.cn/data/romania.htmlhttp://english.peopledaily.com.cn/data/russia.htmlhttp://english.peopledaily.com.cn/data/turkey.htmlhttp://english.peopledaily.com.cn/data/greece.htmlhttp://english.peopledaily.com.cn/data/romania.htmlhttp://english.peopledaily.com.cn/data/russia.html


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Avian influenza, or bird flu, is a contagious disease of animalscaused by type A (H5N1) strains of the influenza virus thatnormally infects only birds and less commonly, pigs. The disease,first identified in Italy more than 100 years ago, occurs

worldwide.

Wild birds worldwide carry the viruses in their intestines, butusually do not get sick from them. However, bird flu is verycontagious among birds and can make some domesticated birds,including chickens, ducks, and turkeys, very sick and kill them.

It spreads very rapidly through poultry flocks, causes diseaseaffecting multiple internal organs, and has a mortality that can

approach 100%, often within 48 hours.

Migratory wildfowl, notably wild ducks, are natural carriers ofthe viruses, but are unlikely to actually develop an infection.

Domestic birds are particularly susceptible in epidemics.

How are avian, pandemic, and seasonal flu different?

Avian flu is caused by avian influenza viruses, which occur naturally amongbirds. Pandemic flu is flu that causes a global outbreak, or pandemic, ofserious illness that spreads easily from person to person. Currently there isno pandemic flu. Seasonal flu is a contagious respiratory illness caused by

influenza viruses.[[

Do bird flu viruses infect humans?

Bird flu viruses do not usually infect humans, but several cases of humaninfection with bird flu viruses have occurred since December 2003.

How does bird flu spread?

Infected birds shed flu virus in their saliva, nasal secretions, and feces.Susceptible birds become infected when they have contact withcontaminated excretions or surfaces that are contaminated with excretions. Itis believed that most cases of bird flu infection in humans have resulted fromcontact with infected poultry or contaminated surfaces. The spread of avianinfluenza viruses from one ill person to another has been reported veryrarely, and transmission has not been observed to continue beyond one

person.

How do humans catch bird flu?

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Humans catch the disease through close contact with live infected birds.Birds excrete the virus in their faeces, which dry and become pulverized, and

are then inhaled.

Do migratory birds spread highly pathogenic avian influenza viruses?Recent events make it likely that some migratory birds are now directlyspreading the H5N1 virus in its highly pathogenic form. Further spread tonew areas is expected.

What are the symptoms of bird flu in humans?

Symptoms of bird flu in humans have ranged from typical flu-like symptoms(fever, cough, sore throat and muscle aches) to eye infections, pneumonia,severe respiratory diseases (such as acute respiratory distress), and othersevere and life-threatening complications. The symptoms of bird flu may

depend on which virus caused the infection.

Is there a vaccine to protect humans from H5N1 virus?

There currently is no commercially available vaccine to protect humansagainst the H5N1 virus that is being seen in Asia and Europe. However,vaccine development efforts are taking place. Research studies to test avaccine to protect humans against H5N1 virus began in April 2005, and a

series of clinical trials is underway.

Is it safe to eat poultry and poultry products?

Yes, though certain precautions should be followed in countries currentlyexperiencing outbreaks. In areas free of the disease, poultry and poultry

products can be prepared and consumed as usual, with no fear of acquiring

infection with the H5N1 virus. In areas experiencing outbreaks, poultry andpoultry products can also be safely consumed provided these items areproperly cooked and properly handled during food preparation. The H5N1virus is sensitive to heat. Normal temperatures used for cooking (70oC in all

parts of the food) will kill the virus. Consumers need to be sure that all partsof the poultry are fully cooked and that eggs, too, are properly cooked.

How serious is the current pandemic risk?

The risk of pandemic influenza is serious. With the H5N1 virus now firmlyentrenched in large parts of Asia, the risk that more human cases will occur

will persist. Each additional human case gives the virus an opportunity toimprove its transmissibility in humans, and thus develop into a pandemic

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strain. The recent spread of the virus to poultry and wild birds in new areasfurther broadens opportunities for human cases to occur. While neither thetiming nor the severity of the next pandemic can be predicted, the probability[

that a pandemic will occur has increased.

Is there any treatment of Bird Flu?

There currently is no vaccine to protect Avian Influenza, but discover a drugnamed Tamiflu in limited amount, which is very costly and not easilyavailable. But the drug is highly effective to protect the disease.

What should be taken?

In each and every winter season, different type of migratory birdsvisit in some lacks, Beel in Bangladesh mainly from Siberia and

China. But it observed cautiously, our countries domestic poultryor poultry in farm no comes in contact with them.

Strictly forbid to hunting migratory birds by any means.

If a bird died in any place, burn/grave in the earth very cautiouslywithout delay.

Watching it to prohibited hunting, purchasing-selling migratorybird in market or any other places. And also avoid this type ofwork by us.

Should be Avoid to touching of infected poultry or contaminatedsurface.

Wearing mask, washing hands, if possible bathing should be doneafter look after poultry.

To keep safe distance poultry farm from migratory birds.

To prohibit importing poultry, even pet birds from bird fluinfected country.

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Chapter 2: REVIEWOFLITERATURE

Review of literature is very much important in any type of research report. Itshows the past researched analysis. The past researched analysis helps thenewer one to compare with the current situation.

Bird flu in Bangladesh: General awareness level of the people and impact

on consumption on poultry products. There are some fewer reports aroundus.

In 1995: A.T.M Rezaul Haque, Assistant Professor, Department of Agroeconomics and rural sociology, faculty of agriculture, Hazi MohammadDanesh Science and technology University-Dinajpur, has conducted aresearch about bird flu.

In 1998: M Juel Ahmed, project director, Aso Nije Kori, Dinajpur,conducted a research on the consumer preference on the broiler.

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In 2000: M Sultan Ahmed, assistant manager,TMSS, Bogura, also conducteda research on the effect of bird flu in Bangladesh.

In 2002: M Nuruddin Ahmed, research officer, Rural Development Program,Bhola, conducted a research on about bird flu.

Chapter 3: METHODOLOGY of the Study

Importance of methodology in conducting any research can hardly be overemphasized. Improper methodology very often leads to erroneous result. Somethodology in any systematic study deserves careful consideration.

3.1 SELECTIONOFSAMPLE

In a complete survey, the required in formation is collected from each and

every element of the population. But it become costly and time consuming.So it is necessary to select samples. The sample should be representative.Otherwise the purpose of preparing the report will be invalid. We considerdifferent regions of Barisal division to select samples.

3.2 SAMPLETYPE

Sample type is also important for preparing a good report. Our sample typeis region base such as in division, in district, in upzilla and in union level.

3.3 SAMPLEAREA

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The area of taking sample is also played an important role to make any kindof report. Our report is mainly based on the Barisal division. In terms oftaking sample and collecting data we dont consider the other regions or

divisions or districts.

3.4 DATACOLLECTION

Collection of accurate and reliable data and other necessary informationfrom the field level is not an easy work. It must be done in a reliable, properand systematic way. we have collected the data from the personal contactwith the people in the field with the help of questionnaire.The secondary data are collected from internet, newspaper, and so on.

3.5 TIMEOFTHESTUDY

This repot is made for the partial fulfillment of our course ResearchMethodology. We have started to prepared this report at the end of oursemester. So we dont have sufficient time to prepare it.

Chapter 4: AWARENESSLEVELANDPRECAUTIONARYMEASURES

4.1AWARENESSLEVEL

4.1.1TIMEDURATIONOFRECOGNIZINGBIRDFLU

To determine the awareness level of the consumers it is very much importantto determine the time duration that is whenever they have heard about the

bird flu. In our survey, we have used 48 samples in different regions. Wetake this sample in a disproportional way. From the tabulation we have come

to know that the people from different region are very much similar aboutheard the name of the bird flu. In Upzilla and in Union the people who haveheard the name of bird flu is very lower than that of division or districtregion.

4.1.2 WHEREHAVEBEENHEARD

In this modern era people for different region are habituated with televisionactivity. The use of radio and the hearing of radio is decreasing. Educated

peoples read newspapers, and magazines. They use it as a source of

knowledge. But the people who live in unions are deprived from this facility.

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They have to depend on the people who live in district or division. They getthe news from any tea stall, any hat or from any bazaar.

4.1.3 HOWITEFFECTONHUMANBODY

Birds flu what kind of diseases it is or how it affect on human body is animportant for the determination of the awareness level of different region. Itcan be affected the human body by having broiler and with the close contactof affected birds. From our survey we have found that a great number of

percentage of people dont know about the bird flu how it affects on humanbody. The people of division and district are some where aware about thismatter. But there is great number of people in Upzilla and union who do notknow about this affect.

We can show the level of awareness of different region such as division,district, upzilla and union through the use of table, bar diagram, pie chart,flow chart and so on. But first we have to make the percentage of awarenessof different region from the tabulated data which we have gathered from ourfield survey.

The table is accompanied with different region and answers of several

questions to construct that one.

Table no:1All figures in percentage

Nameof theregion

Time duration ofrecognizing birdflu( figures in month)

Where have been heardHow it effect onhuman body

01-03

04-

06

07-

12

12+

T.V

Radio

Newsp

aper

Magazi

ne

others

Having

broiler

Byclose

contact

Dont

know

Division

50 12.5

- 37.5

75 - 37.5 12.5 12.5 50 37.5 25

District 25 37.5

- 37.5

62.5

12.5

37.5 - 12.5 37.5 45.5 17

Upzilla 71.44

23.8

- 4.76

38.1

19.05

47.62

- 19.05

9.52 47.62 42.86

Union 72.7 9.1 9.

1

9.

1

63

.64

9.1 18.2 - 18.2 9.1 45.5 27.3

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0

10

20

30

40

50

60

70

80

001-003 004-006 007-012 12+

Division

District

Upzilla

Union

Figure: 1 shows the percentage of awareness level in different region interms of hearing about bird flu

4.2Precautionary measures

Prevention is better than cure. But to prevent any thing it is must to beawarded in full. Other wise it is not possible to prevent any thing in anysector.

4.2.1HANDWASH

We know that bird flu can be affected to the human body by the closecontact and with the handling of bird flu affected poultry. It can affect thewoman and the children by not to wash their hand properly. According toour survey we found that a good number of people are aware of this thing.More than 90% or about to 100% people of district and division people areaware to wash their hand properly after handling the poultry. The percentagein upzilla and union is also in good position.

4.2.2 WASHOFPOULTRYPRODUCT

To avoid the birds flu in affecting the human body it is very much importantto wash the poultry product properly. From our survey we have come toknow that in general sense people wash the poultry meat properly but incase

of egg they are not aware enough to wash it properly. Though, we have

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found a better number of percentage in washing the poultry products, it is nottheir awareness but the general washing activity with any kind of food.

4.2.3 USINGMUSKANDGLOVES

Using mask is important to free from the bird flu affection. Because, humancan affected by bird flu virus through nostril and mouth. Mask will preventus from the virus. But the number of using mask is very and very lower indifferent region. Only a few percentage of people in division is used mask.Where no percent of people in district, upzilla and union use mask. From oursurvey we have come to know that not in every firm but in the few firms theworkers use the mask. So it is very much absurd that people use musk intheir home. As like mask people do not use the hand gloves when theyhandle with the poultry product.

4.2.4 AVOIDTAKING

Bird flu is a treat to our poultry industry. A great number of consumers avoidtaking poultry product for bird flu. We observed that the people who live inthe district and the divisional level know about bird flu and take broiler butin a decrease percentage. But the people of union and upzilla, their conditionis not good. Some people who know about bird flu have stopped consumingit. And the people who are consuming it are not following the proper way of

having it. But the people of division and district level, some people areavoiding taking the broiler and some people are taking the broiler byfollowing some procedure.

The information regarding hand wash, wash of poultry product, using muskand gloves, avoid taking are given bellow through table 2.

Table 2 : Precautionary measures

All figures in percentage

Nameof theregion

Hand wash Wash of poultry product

Using muskand gloves

Avoid to take

Yes No Yes No Yes No Yes No

Division 97.5 2.5 85 15 12.5 87.5 37.5 62.5

District 100 0 87.5 12.5 0 100 37.5 62.5

Upzilla 90.48

9.52 66.67 33.33 - 90.48 45.5 54.5

Union 81.11

18.18 63.64 36.36 0 100 60 40

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0

20

40

60

80

100

Division District Upzilla Union

yes

no

Figure: 2 shows the percentage of awareness level in different region in

terms wash the poultry product

0

10

20

30

40

50

60

70

ye

n


terms avoid to take.

4.3 Process of cooking

4.3.1 BOILEDMORE

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This is also a general phenomena that people boiled the poultry meatproperly. So in division, district, upzilla and union the major number ofpeople boiled the poultry meat properly. They have told us that it is verygeneral to boiled any kind of food. So not by the awareness they boil the

products properly.

4.3.2 AVOIDTAKINGHALF-BOILED

There are some precautionary measures in terms of bird flu. Avoid takinghalf-boiled eggs is one of them. The virus of bird flu die or inactive after

boiling full. But taking the half-boiled egg and meat is not free from thevirus. That is why there is probability of affecting the human being by taking

broiler if they are not fully boiled. Peoples in different region mainly indivisional and district level people are somewhere aware not to take half-

boiled egg and meat. But the situation in Upzilla and union is not same.Some people avoid taking the meat and the eggs of the broiler. The

percentage of avoiding half-boiled eggs and meat are not sufficient enough.It shows the lower awareness of the people of upazilla and union.

We can construct a table by the information we have collected in terms ofprocess of cooking. This is given bellow

Table no 3: Process of cooking


Name oftheregion

Boiled more Wash clearly Avoid taking half-boiled

Yes No Yes No Yes No

Division100 00 75 25 55.5 44.5

District100 00 100 00 55.5 44.5

Upzilla95.24 4.76 85.71 14.29 27.36 72.64

Union 81.81 -- 63.63 18.18 18.18 63.63

19

Division

District

Upzilla

Union


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Division

District

Upzilla

Union

Showing yesShowing no


terms avoid to taking half-boiled

4.4 Awareness about by product, temperature, etc.

4.4.1ATTITUDEWITHBYPRODUCTBirds flu can be spread through the country by their by product. We saw inthe television and read the newspaper that people through the by producthere and there. It seems the lower awareness of the people. In our survey wealso observed that may be in division or in district or even in union theydont think of buried or fired the by product. Generally, they throw it to thedrain or dustbin. That is why birds flu is spreading in alarming way inBangladesh.

4.4.2 SYMPTOMSINHUMANBEINGS

People are in dilution of the symptom of the bird flu. Different people givedifferent opinion regarding the symptom. It is true that no one have theactual information and the current situation.

4.4.3 MINIMUMTEMPERATURE

Most of the people generally know that 100 centigrade is optimumtemperature for boiling any food. But the people dont know 100 centigrade

kill or inactive the bird flu virus. But the answer it frequently that they use100 centigrade temperature for boiling meat and egg of broiler.

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4.4.4 AWARENESSBYGOVERNMENT

To stop the spreading condition of bird flu virus government has someresponsibility to aware the people. Government has a large hand to do anyshort of work. Government can use television, radio, newspaper, and so on toincrease the awareness of the people. It is tuff for any other organizationsand NGO s to create the general awareness level. But government and

NGOs along cant do this. They have to help each other and worksimultaneously.

With the help of this information, we can construct a table and the table isgiven bellowTable no: 4


Name

of theregion

Attitude with by

product

Symptoms in

human beings

Minimum

temperature

Awareness by

governmentThrowdust

bin

Throwdrain

Buried

Dontknow

Fever

Influenza

70 100

Dontknow

Publicity

Promotionalactivity

Division

30 30 40 25 50 25 12.5

70.5

17 37.5 62.5

Distri

ct

37.5 37.5 25 0 100 0 - 10

0

- 50 50

Upzilla

23.8 62.2 14 14.28

71.4

14.32

4.76

57.14

38.1 28.57 33.33

Union 27.27

63.63

9 18.18

54.54

27.28

9 63.63

27.27

63.63 36.37

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0

10

20

30

40

5060

70


Throw dustbin

Throw drain

Buried


terms attitude with by product.

Chapter 5: IMPACTONCONSUMPTION

5.1 CHANGEINCONSUMPTION

From our survey, we saw that a great number of people change their habittowards broiler. It affect on their food list. Here each and every region the

consumption of broiler after bird flu is changing in alarming way. For theimpact of changing the food behavior and decrease the consumption of

broiler about 60% poultry firms has been shut down. From our survey, wegather information of egg, broiler, duck, pigeon and indigenous chicken etc.and we found that in every sector there is changing consumption. Though,full boiled egg and meat is free from 100% anxiety but people are not fullyaware and try to avoid broiler. This is not only bad for the poultry sector butalso for the overall country economy.

Table: 5 All figures in percentage

Name of the region

Egg(decrease)

Broiler(decrease)

Duck(decrease)

Pigeon(decrease)

Indigenouschicken(decrease)

Division 17 32 33.33 33.33 18.8

District 11.57 17.44 12.5 23

Upzilla 18.23 25.96 26.08 46.15 36.11

Union 9.2 10.81 23.33 66.67 66.67

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0

10

20

30

40

50

60

70


Egg

Broiler

Duck

Pigeon

Indigenous chicken

Figure: 6 shows the percentage of consumption level in different region

in terms change in consumption (decrease).

5.2 Consumers behavior

5.2.1 CONSUMERATTITUDE

Consumers are the blood of any business. If any business looses its

consumers than there is nothing rest for the business. Every time consumersshould be taken in the highest consideration. For bird flu, a number ofconsumers reject the broiler and a large number or the whole consumersdecrease their consumption. According to our survey, in different region

people response defiantly. We have observed that in district level thepercentage of rejection is low, as well as in union level the percentage ofrejection is very high. Side by side in every region, the consumption leveldecrease with a significant level. This also shows that may be in division orin district or may be in the Upzilla and union level people try to avoid

broiler.

5.2.2 DISCONTINUETAKING

For the outbreak of bird flu, it is very simple to discontinue taking thebroiler. In divisional level the percentage of discontinue is lower than anyother region as like Upzilla and union. That is why we can say that theconsumer of division are more conscious than the others.

5.2.3 TAKINGPOULTRYMEANSBIRDFLU

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The people of union and Upzilla dont know well about the bird flu. Theythink that taking poultry means bird flu. But in divisional or district levelthough consumption decrease but the major portion of people think thattaking broiler is not the cause for bird flu.

5.2.4 CHANGEINCONSUMPTIONLEVEL

The people who are in the divisional area most of them think that birds flumake a mild change in our consumption. Others think that there is alarmingchange in consumption. In district level it is very much similar with thedivisional level. But in union or Upzilla level people are not aware of this.Some of them dont know about the change in consumption level. A greater

percentage think that this change are alarming. So from the table we can say

that the percentage change in consumption of broiler in district and divisionlevel is in a mild change position and the opposite position is occurred inUpzilla and union level.

From the information we have collected can construct the table 2 which isgiven below.

Table: 6All figures in percentage

Name oftheregion

Consumer attitude Discontinuetaking

Takingpoultrymeans

bird flu

Change in consumptionlevel

Reject

broiler

Decreaseconsum

ption

Noimpact

Yes No

Yes No

Nochange

Mildchange

Alarming

Dontknow

Division

15 85 0 65 35 25 75 0 62.5 37.5 0

District

20 80 0 80 20 30 70 0 55 45 0

Upzilla

45.5 54.5 4.8 95.2

4.8

95.2 4.8

0 38.5 56.7 4.8

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Union

56.4 43.6 18.18

91 9 100 0 0 35 65 0

0%

20%

40%

60%

80%

100%


no impact

decrease

reject


in terms of consumer attitude.

0

10

20

30

40

5060

70


no change

mild change

alarming

don't know


in terms of change in consumption level.

5.3 Consumption change in other product

Due to bird flu there is recognized change in consumption level of otherproduct. Incase of the division the percentage change in cattle meat, fish,milk and others have a lower percentage than that of union and upzilla. For

this reason, the other product price in different sub-urban area is increasingrelatively than that of division or district level.

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We can constract a table according to this information.Table 7:


Nameof theregion

Cattle meat(Increase)

Fish(Increase)

Milk(Increase)

others(Increase)

Division 28.13 28.13 13.51 0

District 24.24 18.75 15.91 60

Upzilla 40.85 30.88 12.87 16

Union 30.92 32.67 20 15.79

0

10

20

30

40

50

60


cattle meat

fish

milk

others


in terms of change in consumption change in other product (increase).

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Chapter-06

6.1SUMMARY

It is not a past history, just before few days or few month ago birds flu

caused a serious damage in Bangladesh. Thousands of poultry products havebeen destroyed due to bird flu. But it consequences in different region wasnot same. For bird flu marketing of broiler product was in a treatingcondition. We cant see the broiler meat in different restaurant and hotels. Inour country in different region the poultry firms is constructed here andthere. They not very big. In our country, generally we found the poultryfirms consist of 200-500 hens. Here the ventilation facility, the wastesfacility and the hygienic facility is not sufficient so that it is very much easyto affect bird flu to any poultry firms. Bird flu virus is very serious, it spreadvery easily. So in every step we should be very careful to protect the bird flu.That is why we must be aware of this matter and think about our poultryindustry to not to let it tern in to destruction. The first precautionary measureto prevent the bird flu is to create or to increase the general awareness of the

people. But it is matter of sorrow that in our country in different region thepercentage of aware people is very low. The people generally heard thename of the bird flu may be from the television or radio or news paper or inother way. But they dont have clear idea about it. Any short of steps taken

by any individual person is very rare. People of different region dont haveenough knowledge for the precautionary measure of bird flu. There in a

dilution that what should they do. In terms of eating the people of differentregion also dont have enough knowledge to how to cook the bird flu

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affected poultry. This situation is very much similar in different region.Divisions are big town. A large number of people live there. They have

better facility in respect of union and upazilla. Under this circumstances, thepeople of division and district a little bit conscious as compare to upazilla

and union. The major portion of people in different region dont know thesymptom of bird flu infected poultry. So they cant take any measures orsteps to prevent bird flu. Side by side bird flu has a greater impact on ourconsumption level. Many people in different region has rejected the poultrymeat and egg. Without some exceptional cases the percentage ofconsumption of poultry has seriously been affected. Due to this, the price ofother collateral products such as cattle meat, fish, milk and vegetable havealso been increased. The price of broiler is lower than that of cattle meat andothers. In every region may be in a division, or in a district, or may be in

upazilla and union the consumption of poultry has been decrease inalarming rate. This rate of decrease is high in upazilla and in union. Due tosome general knowledge and some general awareness program by the localauthority the people of division and district are some how in a good position.But the overall position is not well enough. The people of union or upazillareject the broiler other than decrease in consumption. It should be includethat here we use the Barisal district as a divisional town, Patuakhali districtas a district town, Dumki,Bauphal,Dosmina,Bakergong etc. as like upzillatown and different unions of these upzilla as union regions.

6.2 CONCLUSION

Over the last decade, the consumption of poultry products in Bangladesh hasgrown by 5.8 percent per annum, faster than that of human populationgrowth, and has created a great increase in demand. But bird flu has stopped

the growth of poultry industry and consumption of poultry product in aalarming rate. About 60% of poultry industry has been stopped due to this

phenomenon. We should be very much aware about bird flu. To increase ourawareness government should take proper and earlier stage. The NGOs ofour country should come to help the government to take necessary stepsregarding awareness of bird flu regarding the country. Government is themajor authority of any country. With the help of newspaper, television,radio, government should give advertisement. The people of sub-urbanregion face the scarcity of the information. Due to lack of information, they

are in a dilution what they do in any kind of abnormal situation. They justhear news from here and there. So it is must to provide right information to

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the people who are in the remote area. More than 70% people of our totalpopulation live in the village. That is why the large and greatest market is inthe sub-urban area. If we want to protect our poultry industry or want toensure the increase that we have achieved before, it is must to make our

village people aware of bird flu. If any one is not aware of bird flu than hecan spread bird flu and he can reject bird flu, which we have observed in ourstudy.

6.3 RECOMMENDATION

The impact of bird flu in our overall economy makes a serious damage.

Through this the GDP, national income, personal income, and theemployment opportunity of our country has been decreased. In divisional, indistrict, and in upazilla and union level it strikes a serious consequences.That is why

1. We have to increase the awareness level of the people.

2. Awareness level is very much related with educational qualification.The educated people are aware enough than that of illiterate people.

3. Generally, the village people are less educated than the urban region

people. So government should take proper steps to educate the villagepeople.

4. Not only the remote area people but also the urban area people are in adilution of current situation of poultry industry and the bird flu. This isnot good. It is the right of the people and duty of the government todisclose all types of information about the bird flu to every class of

people in every region.

5. People of divisional or district town has greater opportunity of having

any information from television or in other ways. But the villagepeople has less opportunity of having information by such way. So

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government should take such kind of steps which must include thevillage people for their information.

6. Postering, rally, discussion program should be arranged not only inurban area but also in village area.

7. Seminar, symposium, conference, etc. should be arranged in urbanarea due to increase the awareness of people.

8. Village people are busy in their daily work in field. So it is very muchdifficult to take them in a conference or seminar. So to aware themdoor to door program should be taken. And this program can behandle by the students.

9. The people of Bangladesh are very religious. So with the help of

religious institutions such as Mosque, Mandir, Church etc. we canincrease the awareness of both urban and village people.

10. To increase the awareness level of the village people the union councilchairman and the members of union council can work as aintermediately between the government and village people.

11. The poultry industry owner must work side by side with thegovernment to increase the awareness of the people and maintain the

stability in poultry sector.As like those, there are so many measures to increase the awareness level ofthe consumers of different region. We should and must apply this due to

protect our poultry industry from destruction.

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6.4 REFERENCE

Search result from Google, Yahoo, and MSN:

Bangladesh _ Information on Avian Influenza_files.

Bird flu outbreaks in Bangladesh - Pravda_Ru_files.

Bird flu spreads to northwest Bangladesh, birds culled Reuters_files. Bird flu strikes Bangladesh again DoctorNDTV Health news on Bird

flu strikes Bangladesh again_files.

Bird flu strikes farm in northeastern Bangladesh Reuters_files.

India, Bangladesh try to contain bird flu outbreak - The ChinaPost_files.

IRIN Asia Asia Bangladesh BANGLADESH Bird flu spreading

fast, says expert Avian Flu Early Warning Health & Nutrition NewsItem_files.

The Hindu International Bangladesh bird flu situation alarming, saysofficial_files.

U_S_ Provides Additional Funding For Avian Flu Fight In India_files

Small-scale poultry production_files.

Interviews of different people of Barisal region.

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Documents

Bird Flu in Bangladesh General Awareness Level of the People and Impact on Consumption on Poultry Products in Different Regions