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BirdSong Facebook Development. Phase 2, 3 & 4. Phase 2 - Requests. “ When adding a Facebook profile, one or more sectors can be ticked .” This was in the brief Explain: We need to be able to add a page to more than one sector e.g. Chanel = Fashion + Luxury - PowerPoint PPT Presentation
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BirdSong Facebook Development
Phase 2, 3 & 4
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Phase 2 - Requests“When adding a Facebook profile, one or more sectors can be ticked.”
This was in the brief
Explain: We need to be able to add a page to more than one sector e.g.
Chanel = Fashion + Luxury Net a Porter = Fashion + Retail Pepsi = Brand + Beverage + Soft Drink
This helps us grow the sectors for comparisons We should have up to 3 sectors named Primary Sector, Secondary Sector, Tertiary Sector – this becomes important later on …
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Phase 2 Bugs1. Please can you check what happens to a page when the
Facebook URL is not clear
– E.g. Williams F1 is https://www.facebook.com/pages/Williams-F1/339720108887
– The system can’t handle it
2. Please can you check Jackwillsfans and JJB sports = these are the correct details but don’t pull data through
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Phase 2 Improvements• In the accounts & sectors view, please can we
add in view options for 50 & 100 rows
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Phase 2 – XML Feed – Why? By offering the ability to ‘stream’ data to another place, I have more opportunities to use the data in other tools we may build and to analyse the data using other tools.
Possible Uses
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Does it have to be XML?• It needs to be a function that will:
• Define the data in rows and columns for ease of analysis
• Update dynamically in line with the Cron jobs on BirdSong
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How does the data need to be presented via XML?
Brand Messag Type Time Created
Time Updated
Likes Comments Last Comment
Accesorize Accessorize USA is becoming on our go-to for the latest state-side bloggers. photo
07/26/2011, 05:42:21 AM
08/08/2011, 06:41:32 AM 70 2
08/08/2011, 06:41:32 AM
ASOS With acid brights and bold jewel tones running prevalent this season, channel the look by freshening up your wardrobe with a pair of vibrantly-hued jeans. Shop now >> http://asos.to/coloured_denim video
08/08/2011, 04:59:17 AM
08/09/2011, 05:59:59 PM 231 14
08/09/2011, 05:59:59 PM
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Phase 3
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Phase 3• With Phase 3 what I would like to:
1. Database Size 2. Further Group work 3. Improve the data display 4. Create Sector analysis5. Offer export function of wall updates
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1. Database Size• We need to plan for at least 1,000 brands +
500 users
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2. Further Group Work• This is a really useful function
• Please can we add the function to assign a group to view a sector
• E.g. Martech can see the Motorsport sector
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Sector Analysis • I would like to be able to create a screen of analysis for each
sector
• This would give us average figures for each sector which we can then use to benchmark each page against brand in the sector
• E.g. – Number of Brands in the sector [count the number of pages in this sector] – % Sector Fan growth by day – Average Number of Posts per Day – Average Number of Likes per update – Average Number of Comments per update
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Example Analysis • Sector: UK Retail • Brands in Database: 43• Average Number Fans: 726,366**• Average % Growth of fan page by day = • Average Number of Updates per Day =• Average Number of Likes per post = • Average Number of Comments per post =
• Updated once per day or ‘on the fly’ depending on resource requirements
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New Sector View• This would be a page that contained the details and the
results of the calculations • There would be one page per sector
Sector Details Top 10 Brands in this sector (by fans)
1. Asos2. Argos3. Zara
1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul 10-Jul11-Jul12-Jul13-Jul14-Jul15-Jul16-Jul17-Jul18-Jul19-Jul20-Jul21-Jul22-Jul23-Jul24-Jul25-Jul26-Jul0
102030405060
Average Fan Growth over past 30 days
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Brand: Data Display • I would like to add to this page:• A graph of fans over the last 30 days**• Screenshot of the page – suggest trying Thumbshots***
• Plus add some calculations to compare against primary sector:****
– Fan Count compared to average sector fans – Fan Growth compared to average sector fan growth – Updates per day + comparison to average updates per day – Average Likes per update + comparison to sector average– Average comments per update + comparison to sector average
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Phase 3: Data Display • Currently:
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It could look something like..
1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul 10-Jul11-Jul12-Jul13-Jul14-Jul15-Jul16-Jul17-Jul18-Jul19-Jul20-Jul21-Jul22-Jul23-Jul24-Jul25-Jul26-Jul0
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30
40
50
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Fans
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• Please can I have a cost for Phase 3?
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Phase 3.5• I would like to create a page for each brand with more
analysis of the data
• E.g.
• Average updates per day (brand vs sector) • Average comments per day (brand vs sector)• Average Likes per day (brand vs sector)• Analysis of comments & likes by type of update• Analysis of comments & like by type of content • Analysis of comments & likes by type and time of day/day of
week
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Phase 4 – The plan so far!• Phase 4 will require:
1. Moving BirdSong to our hosting – planned facebook.birdsongdtt.com (not yet live)
2. More ways to analyse and display the data
3. For new users creating a page between sign in and seeing the data. This will be a legal Agree/Don’t Agree box that protects us.
4. Inclusion of getsatisfaction.com for customer feedback
5. Then we rest!