Bisuness Sumary

© WIZnet All Rights Reserved

Bisuness SumaryMay. 2008WIZnet Inc

Contents

I. OverviewII. Core TechnologyIII. Application AreaIV. What’s different?V. Market Value ChainVI. Brand Marketing Status VII. RoadmapVIII. Patents and Awards

© WIZnet All Rights Reserved 2 page

WIZnet core technology, ‘TCP/IP Offload Platform’ is ASSP and silicon-proven IP for custom ASIC, which best fits OS-less device and is compatible with any Embedded OS. Also, its fully hardwired TCP/IP algorithm guarantees line speed by on-the-fly processing architecture that is independent of main processor. Moreover, it eliminated main processor’s overhead by offloading TCP/IP processing and hence enhances overall system performance especially in multimedia streaming applications.

WIZnet hardwired TCP/IP chip has been adopted worldwide both in OS-less devices (esp. DVR, Remote Control) and OS-based (esp. STB, DTV). It provides higher performance and stability than any software internet connectivity solution.

www.wiznet.co.kr

Estimated May, 1998

CEO Y. B. Lee, PhD.

Head Office #306 Advanced Tech. R&D Center, 68 Yatap, Bundang,Seongnam, Gyeonggi, 463-816 Korea

US Subsidiary 1824 Oak Creek Drive #206, Palo Alto, CA 94304

No. of employees 25

I. Overview


II. Core Technology


ioffload™Solutions• Network Processor ICs

• Internet Connectivity Modules

III. Application Area


IV. What’s different?

Customer base of ASSP evolves from monkey to Chimpanzee to Gorilla as each market in wide variety of applications get mature,

while ASIC is likely to depend on a few market dominant gorilla at main street.

Marketing strategy of ASSP is to build value chain with various solution providers and should execute brand marketing to keep sustainable competition priority in global market,

while ASIC is likely to depend on ODM or OEM type to a few gorilla.

ASIC ASSP

Life cycle Short Long

Customer Base A few gorilla A wide variety

Marketing Strategy ODM/OEM(?) Value Chain/Brand

All success stories in Korean fabless venture come from ASIC field.

The reason why even big company like Samsung give up processor such as MCU business is that building value chain by clothing various application clothes takes too long time.

WIZnet Internet Processor is ASSP typed general-use standard platform


V. Market Value Chain

IV. Sales & Marketing Plan

WIZnet has been securing the value chain with solution providers such as VAR and Distributors who create added value by clothing various application clothes on WIZnet Internet Processor.

WIZnet holds and will hold annually Design Contest as a part of global brand marketing. Prosumers secured through such event become loyal customers as well as innovative co-developers. Their blogs will originate word of mouth one by one and will build a cult community, which is new value chain in Web 2.0 area.


VI. Brand Marketing Status1. Annual International Design Contest

(http://www.circuitcellar.com/wiznet) WIZnet iEthernet, W5100 Design Contest 2007 with Circuit Cellar

○ Free Sample Requests: 2,100 cases from 65 contries○ Project Registration: 156 cases○ Projects of 12 Winners & 60 Distinctive Exellence:

Release as Feature Article in Circuit Cellar (From Apr. 2008~)Display in WIZnet Booth of ESC SV (Apr. 15~17, 2008)

2. P2B (Prosumer to Blog) Marketing 2,000 Contest Sample Database CRM Prosumers’ meta blog portal & WIZnet Community site open (by Apr. 2008)

3. 3rd Party e-Market Place: WIZwiki.net 30 Solution Providers’ (including some distributors with each own R&D part) items 156 Prosumers’ items from Contest Project Registration cases

ex. Ben’s Hobby Corner: http://members.home.nl/bzijlstra/

4. Advertisement: July 2007 ~ : Circuit Cellar April 2008 ~: Google Adwords world wide


20072007 20082008 20092009

Wireless Solution

MultiMedia CODEC Embedded Internet Processor

MCU Embedded Internet Processor

20102010

Wireless SoC Chip of H/W TCP/IP

Wireless SoC Chip of H/W TCP/IP

UWB for Home NetworksUWB for Home Networks

IPv6 Core H/W TCP/IPIPv6 Core H/W TCP/IP

WIZnet CoreHigh Performance H/W

TCP/IP Process

High Performance H/W TCP/IP Process

IP-USN IP-USN

SoC with Multimedia Platform

SoC with Multimedia Platform

32 Bit ARM Embedded32 Bit ARM Embedded

SoC Module

W5300 W6000

W7100 W7200 W7300

SIP

W8100 W8300

WLAN1000

SIP with Multimedia CODEC

SIP with Multimedia CODEC

8 Bit 80Cxx Series MCU with e-Flash Memory8 Bit 80Cxx Series MCU with e-Flash Memory

Wi-Fi Internet Radio Module

Wi-Fi Internet Radio Module

Wireless Solution Module with S/W Stack

Wireless Solution Module with S/W Stack

SoC with MCU and e-FlashSoC with MCU and e-FlashSIP with MCU SIP with MCU

SoC (or SiP) with MCU and/or CODEC and also WIRELESSReusable IP typed general-use standard platform is

a common base of SoC for various applications

“Platformed by ioffload™”

VII. Roadmap


Date Patent No. Invention

2006.10.31 #10-06431404-LAYER SWITCHING APPARATUS BY HARDWARE TCP/IPPROCESSING DEVICE ANDOPERATING METHOD THEREOF

2005.11.17 #0530856HIGH SPEED DATA PROCESSING COMMUNICATION METHOD ANDAPPARATUS FOREMBEDDED SYSTEM

2005.03.02 #0475969APPARATUS FOR IMPLEMENTING IPv6 PROTOCOL AND PHYSICAL MEDIA INTERFACE UNIT, IPn6 HEADER PROCESSING UNIT AND UPPER LAYER INTERFACE UNIT SUITABLE FOR USE IN SUCH AN APPLRATUS

2003.05.27 #0386922 INTERNET CONNECTING ADAPTER FOR USB DEVICE

2003.04.22 #0382862INTERNET TELEPHONY SYSTEM USING DISTRIBUTED CALLPROCESSING TECHIQUEBASED ON SIP PROTOCOL AND METHOD THEREOF

2002.09.30 #0356462COMPLEX TELEPHONE WITH FUNCTION OF INTERNETPHONE AND TELEPHONE ANDMETHOD THEREOF

2002.09.30 #0356463 INTERNET PHONE WITH AUTOMATIC RECEIVING FUCTION AND METHDE THEREOF

2002.06.12 #0341880 APPARATUS FOR BEING SHARED IP ADDRESS BY PORT NUMBER

2002.03.04 #0328553 MULTICAST METHOD FOR A GROUP'S LEADER RELAYING

International Applying # Invention Nation Date Specific #

PCT/KR2006/001552

HIGH SPEED DATA PROCESSINGCOMMUNICATION METHOD AND

APPARATUS FOR EMBEDDED SYSTEM

US 2007-11-09 MP/US/07/0115

JP 2007-11-07 MP/JP/07/0115

UK 2007-11-08 MP/GB/07/0115

Year Awards From

2006 Korean World-class Product Award MCIE

2005 Excellence in 2005 IT-SoC Grand Prix IT-SoC Assoc.

2002 Innovator of the Year 2002 EDN Asia

VIII. Patents & Awards


www.wiznet.co.kr

www.ewiznet.com

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