BitBand Overview: Experience Better IPTV

Monday, January 14, 2008

BitBand Overview:

Experience Better IPTV

November 2007


About BitBand

Company Focus – Video Delivery Networks for IPTV

Targeting Telcos and NGSPs

Network centric, powerful application enabler

Best Quality of Experience

Fastest Time To Market

Commercially proven

> 950,000 paying IPTV subscribers

> 50 IPTV VOD deployments worldwide

About BitBand

BitBand Advantages - Highlights

Project implementation - lower risk, better resultsArchitecture – best fit to needsEnables better servicesBest user experience


IPTV – the New TV Experience

IPTV Usage Forecast :

Other Channels

Sport

News

Broadcast Start-over Catch-Up TV PLTVLegend:

After 2 years of “Buffered TV” + Catch-Up TVFew Months of “Buffered TV” + Catch-Up TVInitial – Linear Channels Only

The real IPTV revolution will lead to All-TV-On-Demand

(except for real time events)

Faster Time To Market

Guaranteed quality ofexperience

Broader Range of Applications

Broader Range Of Applications

Guaranteed Quality ofexperience

Implications and Investment Alternatives

More IPTV applications (VOD, NPVR, TSTV, PLTV)

Huge Increase in Unicast Traffic

Vast investments

in the network

Distributed VDN =Traffic and Storage Optimization

BitBand’s ISISTM:Automated VDN for high QoE &

fully-featured IPTV,scalable to Millions subs network

IPTV: Expectations and Challenges

Guaranteed QualityOf Experience

Faster TimeTo Market



BitBand –Experience Better IPTV

IPTV: Expectation and Challenges

Guaranteed Quality of experience


Broader Range of applications



Guaranteed Quality of experience

Faster Time To MarketNetwork and business scalabilityEasy implementation of new services




Guaranteed Quality of experience• Reliability & Availability • Network load• TV over internet - Non Quality of Service networks • ‘Analogue TV’ zapping experience • HDTV

BitBand ISIS™ - Experience Better IPTV

BitBand ISIS –Automated IPTV Video Delivery Network (VDN)providing:

Broader range of applications and services greater business scalability

Guaranteed Quality of Experience enabling a more reliable service and superior user experience

Faster Time To market with superior network and business scalability


Guaranteed quality ofexperience




Faster Time To Market (TTM)

Based on Extensive Experience and ExpertiseSNI™ network virtualization

short integration for future applicationNetwork independent of business modelHigher business scalability

Cost effective Video Delivery solutionHigh scalability - Scalable building blocks enable Linear growthAutoCDN™ - demand-based automatic content placement mechanism

Optimizing traffic-load and storage in the networkGuaranteed Quality of

experience



ReportingTool

ReportingTool

BroadcastPacket loss

recovery

BroadcastPacket loss

recovery

ScalableFastChannelZapping

ScalableFastChannelZapping

Rewind TVRewind TVTrue pausefreezeexperience

True pausefreezeexperience

LoadBalancingLoadBalancing

Progressive DownloadProgressive Download

VideoAdmissionControl

VideoAdmissionControl

Seamless

Failover

On Demand Content

Broadcast TV

Guaranteed Quality of Experience




QualiC™ Servers

Recording and Streaming Vision™ servers

Central Content Repository

Recording and Streaming Vision™ servers

Maestro VDN Management

Vision™ (Short PLTV)

QualiC™ Servers

Live

On DemandIngest

BitBand ISIS – Automated Video Delivery Network (VDN)

Multicast Unicast FTP

BitBand Video Delivery Network (VDN)

Tight Network Integration:

- Video Admission Control (VAC)

- Network extension up to the STB

- SD, HD

- RTSP, HTTP

Comprehensive QoS and QoE Infrastructure

Fast Channels ZappingFast Channels Zapping User Experience

User Experience

Automatic FailoverQoS Reporting

Packet Loss Recovery

Automatic FailoverQoS Reporting

Packet Loss Recovery

Video QoS

Video QoS

VACInter-cluster redundancy

NIC Bonding

VACInter-cluster redundancy

NIC Bonding

NetworkNetwork

Raid 5Redundant power supply

Symon and hardware watchdog

Raid 5Redundant power supply

Symon and hardware watchdog

HardwareHardware

BitBand MaestroTM

Comprehensive content distribution and management suite

Maestro CDNAuto-CDN™, dynamic, real time content adaptation according to actual usage Multiple distribution policiesScheduled distributions Flexible architectures support

Maestro Service ProvisioningVODTVOD

BitBand MaestroTM

Maestro NMS – Video element managementAutomatic installationRemote configuration and monitoringHierarchical status reportingIntegrated with third party NMS systems Built-in FCAPS functionalities Significantly lowers OPEX

VDN virtualization the towards the business domain, exposing abstracted and simplified interfaces towards the IPTV application later

Hiding network topology & exposing video service layer

Unique Integration Concept

Marketing Freedom

New business modelsNew applications

EngineeringFreedom

Expanding the network

Separation of business

and operation

Expedited ROI via reduced integration effortsQuicker “Go to market”

Content Content DistributionDistribution

Stream Stream RedirectionRedirection

SNITM = Network Abstraction

IPTV Middleware

Service Areas

Service Groups

Stream Stream Redirection Redirection (failover)(failover)

Content Content DistributionDistribution

BusinessBusiness

NetworkNetwork

SNI™ Service – Network Independence

IPTV API

Flexibility – Network & BusinessSimplicity – Integration & Operation

Resilience - multi-layer resilience (MLR)

Maestro

REGION #2

Central Cluster

One Virtual Server

REGION #3REGION #1

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VOD Usage Pattern

Backbone utilization

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VOD Usage Pattern


AutoCDN™

Intelligent content placement and reallocation

Built as a plug-in

Utilizing the network in the best possible way

CDN according to consumption history

CDN according to future prediction

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VOD Usage Pattern


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VOD Usage Pattern


Subscriber QoE - Automatic Geo Fail-Over

OK. 30%OK. 40%OK. 70% • Send request to the next cluster

• Get reply from the servers• Get the video from the BEST server

LB

POP A

POP B

Online Storage Disaster Recovery

CCR

MaestroAuto CDNMaestro

Auto CDN

BitBand Time Shift TV Advantages

Distributed recording - recommendedAutomatic failover for non interrupted serviceZero latency – key for TSTV (unlike most other VOD solutions)Smooth Pause-Live experience unique STB codeAuto-CDN capabilityTime based recording – decoupling recording and playout

No provisioning failures, no mission critical interfacesAccommodates retroactive EPG changes


Summary

BitBand‘s Unique Advantages

• All application flavors• Smooth Time Shift user experience• Fast Channel zapping

User Experience Differentiation

Network Centric

Lower risk

• Lower investment - Optimized storage and transport • Automated distributed VDN• Best reliability: Video CAC, Automatic failover

• Best field proven solution in IPTV• Most deployed CDN• Highest flexibility

BitBand: minimize the risk, maximize the user experience

Thank you

Disk

Vision 880

Vision 680II

Applications

Streaming

[Gbps]

1

BitBand X:Stream – Outstanding Performance

RAM

Streaming

2

Vision 1280

Vision 280

CUTV

BitBand X:Stream technology:New, cutting edge RAM & Disk streaming technologyExtreme performanceZero overhead indexing

BitBand X:Stream technology:New, cutting edge RAM & Disk streaming technologyExtreme performanceZero overhead indexing

BitBand X

:Stream

Vision Servers – VDN Building Blocks

Vision 280Vision 280

Up to 3TB Storage (Net 2TB =3,000 Hours @1.5Mbps)Up to 1,200Mbps (800 Streams @1.5Mbps)Mostly suitable for small sites VOD, and PLTV

1U

3U

Up to 12TB Storage (net 9.5TB =14,000 Hours @1.5Mbps)Up to 6.8Gbps (4,500 Streams @1.5Mbps)Suitable for Headend (long tail) and TSTV

Vision 880Vision 880

2U

Up to 6TB Storage(Net 4.7TB =7,000 Hours @1.5Mbps)Up to 6.8Gbps (4,500 Streams @1.5Mbps)Suitable for POP VOD and TSTV Vision 680IIVision 680II

All are Shipping Servers

Subscriber QoE - STB Load-BalancingFacilitating BitBand SDK™

• Send request to the closest cluster• Get reply from the servers• Get the video from the BEST server

OK. 30%

OK. 20%

NO

Back

Central Content Repository – Online Storage

V680II

V680II

V280E

V280E

MaestroAuto CDNMaestro

Auto CDN

Online Storage

Vision

Streaming / DL Servers

Total Storage –4 x 12TB

Benefits:Fully redundant

Allows geo redundancy

Cost effectiveHighly scalableIntegrated VDN Management Already deployed

Head EndPOPs

Vision

Vision

Vision

Back

BitBand New Scalable Fast Zapping

Improves user experienceFast Zapping regardless of I-Frame spacingAbility to use H264 with no performance degradation

ScalabilityEasily scalable without major investments

RedundancyBuilt-in redundancy with fall-back

IntegrationIVS (Integrated Video Server into the DSLAM) solution requires no integrationIf no IVS - Easy integration using BitBand’s SDK for STB

SDK is optional, providing the following benefits:Advanced IPTV Features

Progressive DownloadSeamless Pause Live TV transitionsPersonalized Ad insertionAdvanced playlist…

Ensuring subscriber QoEInherent Load balancingSeamless server fail-overFast Channel ZappingPerformance monitoring

BitBand STB SDK – Network ExtensionBased on RFC2326 RTSP

Documents

BitBand Overview: Experience Better IPTV