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Seller presentation outlining our marketing efforts to get your house sold at high price and fast.
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How Will We Get Your
Home Sold?
734-459-2600 [email protected]
Lead Listing Specialist...
AMANDA RICHARDSON
WE CAN DO THAT!
Presenting... The Bittinger Team
Marketing Plan!
Sell High!
GOAL Sell Fast! Sell Easily!
What have your past experiences been with
Realtors?
What were the things you didn’t like about the way they
marketed your home before?
The most frequent complaints from Sellers about the Realtors who marketed
their home were:
According to the National Association of Realtors…
1. Lack of communication ! 2. No feedback from Showings ! 3. Didn’t market my Property ! 4. Didn’t really try to sell my house !
The Traditional Realtor
FOR SELLERS: Market Evaluations Prepare listing package Listing presentation to Seller List house in MLS Prepare all office systems to market house Post house on websites Prepare ad campaigns Check all listings Follow up showing agents
Buyer 1 Buyer 2
Buyer 3
Buyer 4
Buyer 8 Buyer 7
Buyer 6
Buyer 5
YOU
Seller 7
Seller 3
Seller 2
Seller 6
Seller 5
Seller 8
HELP !
Seller 4
FOR BUYERS: Set up showings Show houses Negotiate offers Set up inspections Attend inspections Set up repairs Set up mortgage application Follow up Mortgage Co. Follow up Title Co. Remove all title clouds
Agent Tasks: GENERAL: Take care of office systems Prepare all paperwork Keep up on all real estate laws Licensure classes and tasks Take care of computer systems
Can’t possibly focus on You...juggles too many things
PERSONALIZED ATTENTION More Time to Focus On YOU
The Bittinger Team
Lee Bittinger, CTO Co-Founder
Noel Bittinger, CEO Co-Founder
Team Management * Creating New Systems * Creating Marketing Ideas * Coaching & Training * Problem Solving
Listing Home Care * Photography * Courier & Deliveries * Vacant House Care
Focused attention on Closings *Closing Communications * Short Sale Management * Title Work Review * Home Inspection Review
Marketing & Communications
* Facebook Mgmt * Blogger * Marketer
Focused attention on Buyers * Buyer Presentations * Market Analysis * Home Sale Management * Buyer Showings * Negotiating Offers * Manage Home Inspections
Heather Kolbe Closing Manager
Don Kearney Client Care Specialist
Stephanie Harris Showing Specialist
Jeff McLaughlin Realtor
Amanda Richardson Lead Buyer Specialist
Maria Keuchler Social Media Specialist
Focused on Operations * Accounting * HR * Marketing
Team of Specialists
Focused attention on Listing Management * Showing Feedback * MLS Listing Processing * Seller Communications * Title Work Review * Online Marketing * Virtual Tours
Pam Bartling Showing Specialist
Tina Sarafian Operations Manager
Kris Roe Listing Manager
YOU Our Buyer Team
Experienced . Educated . Effective .
A full team of specialists all for the price of one ... sit back and rely on this team of experts Expertly trained negotiators ...
nets you top dollar Attention to detail … minimizes slips through the cracks 29 years of experience and knowledge …
makes for a smooth transaction
TRUST & EXPERIENCE REALLY MATTER
Slips and Errors will always occur, it’s how we handle them that makes the difference.
HOW OFTEN WILL YOU BE HEARING FROM US?
What You Can Expect...
1. Weekly Call by Listing Specialist, Diane, every Wednesday Will review feedback Will address any concerns on routine issues Will check on brochure supply, if applicable 2. Bi-Weekly Contact by Listing Realtor every other Thursday Will review Market Evaluation Will review Market Conditions Will review Marketing Strategy Will review Price Corrections 3. Listing Service Report to be sent or emailed every 30 days. 4. Continuous feedback from each showing by email.
Will You Know What Buyers Are Saying About Your Home?
We Feel It’s Imperative!
Feedback is very valuable as it helps us position your home in the market at its best appearance and the best price.
Once your home is shown we contact the agent who showed it. We will contact them multiple times (at least four times) to try to get a response.
The following sample report will be emailed out to you for your review.
Listing Activity Report for 48761 Fifth Ave, Canton Twp
Is the customer interested in the property? Very How well did the property show? Excellent Overall, how does this property compare to others on the market (5Best, 1 Worst)? 2 How was your buyer informed of this listing? Your search on MLS What did the customer like the least & the best? Home showed well, buyer was What would it take for your customer to write impressed with condition. Buyer is an offer on this home? interested in home.
Showing 1/19/13 Realty Experts
Is the customer interested in the property? Maybe How well did the property show? Excellent Overall, how does this property compare to others on the market (5Best, 1 Worst)? 4 How was your buyer informed of this listing? Your search on MLS What did the customer like the least & the best? Buyer is considering it. Thinks the What would it take for your customer to write price might be a bit too high, but not an offer on this home? too far off the mark
Showing Total: 32 Last 30 Days: 32 Last 7 Days: 10
Showing 1/21/13 RE/MAX Platinum
How Do We Sell Your Home?
By Attracting As Many Buyers as Possible!
Where Do Buyers Come From?
Over 90% of home buyers go to the Internet first to search for homes. —2012 National Association of Realtors survey.
The Bittinger Team internet marketing systems are designed to capture potential buyers from all over the Internet and deliver them to our Sellers.
The Internet is Where We Find Most of Our Buyers
Where Do Buyers Come From
90% 8%
1%1%
Internet
Signs
Print Media
Open House
Basic Internet Marketing
Realtor MLS
MoveInMichigan.com
Agent’s Company Site REMAX.COM
Realtor.com Most will not Showcase
your home like this
Beyond The Basics
Homes.com, Personalized
Zillow.com, Personalized Trulia.com, Personalized
We Even Enhance The Most Popular Real Estate Sites To Attract More Buyers
www.Bittinger.com
The mother of all real estate sites
Customized Bittinger Team Websites For Community Resources
Bittinger.com/Communities The Community Section of our Website is a wonderful resource
For consumers to learn more about the area and home sales in
specific subdivisions
Living In Plymouth/Canton Facebook Page
Where buyers visit every day!
Buyers Love Virtual Tours! Virtual Tours Sell!
Your home
available
online 24/7.
More
Exposure!
364 views
per tour
Buyers love
Virtual
Tours !
BestMichiganHouses.com Allows Buyers To
Search For Homes Like Realtors Do
Best buyer search site in Michigan, covering 6 counties Local area exclusive only to The Bittinger Team Over 8,500 buyers already logged on with 5-20 new buyers per day visiting Every day over 200 buyers return to site and use it for personal home searches
Save Your Own Searches Save Your Favorite Houses Aerial Views Virtual Tours Multiple Photos
There’s a Reason Buyers Keep Returning To This Consumer Friendly Site!
IT’S OVER THE TOP!
Search By
Map Feature!
This Site
Exclusive Only To The
Bittinger Team
Craigslist Rocks!
#6 most visited website Only 5% of agents use it
Typical Realtor posting...
somewhat enhanced
No capturing links
Bittinger Team Craigs List Posting Loaded with capturing links that lead prospects to Bittinger Team Websites
Links lead buyers to
our other sites
Gives the buyer
what they want so
they keepcoming back
Lots of photos and
details provides a
better buyer search
experience
Links to social media
sites give buyers
additional
opportunities to con-
nect with
Bittinger Team
Find Your Home On Electronic Flyers
V-flyer Online Feature Sheets... Viral Marketing At It’s Best
V-flyer Electronic Flyers Lots of house details
V-flyer Home List Buyers get to choose which homes to see
V-flyer Syndication Syndicated to over a dozen major home search portals
Your Home is Everywhere with this Major Syndication Hub
ListHub.com has only one function … Syndicate your home to every real estate portal in the online universe for extreme exposure
The Power of OUR Online Marketing!
Maximum Exposure in the Quickest Time Equals the Highest Price For You.
Your Home is Being Visited by Thousands
When It Comes To Internet Marketing Just Know That
We Have You Covered!
Because When You Hire The Bittinger Team
Your House is EVERYWHERE
your buyer is likely to be!
Other Ways
The Bittinger Team
Attracts Buyers For Your House
Attract Buyers To Your Home
We offer our fully equipped moving truck to use FREE OF CHARGE when buyers buy their home through us.
This service helps us to attract more buyers to our listings.
The Buyers can then put their moving truck money toward their new home. This is just one of many
complimentary “Concierge” services that The Bittinger Team offers to our valued clients.
And, of course, this truck is available to our local Sellers too !
THE BITTINGER TEAM GOES THE EXTRA MILE FOR YOU
Lee & Noel Bittinger Classic
734-459-2600 www.bittinger.com
Use This Truck & Save a Buck!!!
With our ”LOVE-IT OR LEAVE-IT Guarantee!
This offer allows the buyer to purchase a new home through us worry-free with this guarantee offered to them exclusively by the The Bit-tinger Team…This program attracts more buyers to call us because they feel a great sense of security in having such a back-up. Once
again, this opens your house up to more buyers.
*decision to sell must occur within 3 months after closing date. *selling Realtor’s commission of 3% will still be charged.
We tell the buyer that if we find them a home and after closing they do not absolutely love it then we will guarantee to sell it
again for them for free.*
Another Great Way to Attract Buyers
Peace Of Mind
At It’s Best!
Yards signs are the first point of contact to your home for many buyers. Our state-of-the-art “reflective” yard sign really grabs the buyers’ attention since it can be seen both day and night offering your house maximum exposure. While other Real Estate signs are virtually invisible at night, our signs can be seen clearly 24 hours a day when car lights shine on them...just like a traffic sign. This gives you double the exposure of any other sign out there.
“Your House Is In Sight Both Day or Night”
Around the Clock…We’re Making Heads Turn!
Which sign would you rather have in your front yard?
Unique Reflective Sign
Interactive Voice Response System
Our IVR system provides all home detail information and price information.
Which Home Would You Rather See?
Bittinger Team Photo Competitors’ Photo
Surprise… Same Home...Different Realtor!
Photo quality matters and makes a difference
between being seen and not being seen.
Competitors’ photo will not entice buyer to take the step in wanting to make an appointment to see your home.
Create a Buyer Frenzy
Introduce Your House to the Market with our Exclusive “Sneak Peek Marketing”
Sell Your House In 24 Hours Without Ever Putting It on The Market.
We list your home but do not place it in MLS. We inform all eligible Buyers and Realtors in our database We schedule buyers to meet all at once on a specific date
and time creating an auction environment. WE SELL YOUR HOUSE!
Buyers Love It! Realtors Love it! You Will Love It!
E-mail Blast goes
out to Buyers &
Top Realtors
Over 8,000 names
in our database
MichiganHomesComingSoon.com Facebook Page
Where buyers get a sneak peek of your home before everyone else!
What is my house worth?
You’re In A Price War & A Beauty Contest!
To Sell A Property in Today’s Market Your Home Needs To Be at The Best Price and It Must Be The Best Looking House Out
There As Well.
Strategically Pricing Your House
Pricing your property is a balancing act. Sellers and Buyers usually have opposite opinions of acceptable pricing. Our CMA will target a price range that is designed to attract as many qualified buyers as possible while being able to support the Sellers best interest during negotiations. Ultimately the final price will be one that both Seller & Buyer agree to as a common acceptable price range.
The Pricing Pyramid
How you price your house will directly impact how many buyers, showings, and offers you attract, and ultimately how easily it sells. At the center of the pyramid is fair market value where a reasonable percentage of buyers will view & purchase. When you under price, you attract a greater percentage and when you over price you attract a lower percentage.
Optimum Time On Market
Experience shows the first few weeks on the market is when your house gets maximum showing activity and buyer interest. Pricing it properly the first time on the market will result in the best chances of obtaining the highest offer. Beyond five weeks your house will increasingly be viewed as a “stale” listing … i.e. as a commodity with a history of being rejected by buyers.
Consequences of Overpricing
The strategy of overpricing your property, knowing you can reduce it later, makes sense at first glance. However it seldom works for these reasons:
Your high price actually sells other listings Fewer buyers respond to ads, fewer agents show it Offers at inflated prices leads to mortgage appraisal
rejection Reducing the price after it becomes stale will not
generate as much interest as when priced properly from the beginning
If we receive little or no showings then a price correction is to be expected.
And, According to the National Association of Realtors…
We should receive an offer after
10-12 showings. If not, then a price correction is to be expected.
Average Sales Price To List Price
96%
98%
94%
95%
96%
97%
98%
99%
100%
Average MLS Agent Bittinger Team
The Bittinger Team Sells Their Listings In The
Quickest Time Period
The Bittinger Team Sells Their Listings for
The Most Money
The Bittinger Team Sell 98% Of The Listings They Put On The Market
Our Numbers Will Solidify Your Decision...
On a $300,000 sale price: $300,000 X 98% = $294,000 (Bittinger Team) $300,000 X 96% = $288,000 (Other Agent)
Let Us Put An Additional $6,000 in your pocket!
Percentage Of Listings That Sold
77%
98%
0%
20%
40%
60%
80%
100%
Average MLS Agent Bittinger Team
Average Number Of Days On Market
72
56
25
35
45
55
65
75
Average MLS Agent Bittinger Team
Our comprehensive Marketing Preparation Guide helps you get your home ready for sale so you can
get sell it fast. Get top dollar too.
Prepare Your Home Like An Expert
This customized guide will be prepared just for you to help your house to sparkle and ready to go to market.
Preparing YOURPreparing YOUR Home for MarketHome for Market
“Unheard Of!” “Unspeakable!” “Unbelievable!” Typical reactions to our exclusive Seller Perks
As a member of our exclusive club for Sellers you can choose from one of the fol‐lowing complimentary services to help make your life more enjoyable during the home selling process:
Staging Consulta on. Two hours with a home staging professional who will show
you ways to maximize your home’s profit poten al using what you already own.
Handyman Services. A fix‐it professional is yours for three hours to take care of
problem spots and make your home look its best.
Pre‐Sale Inspec on. This pre‐sale inspec on can provide you with a list of key
items likely to be revealed by the Buyer’s home inspec on and give you me to find acceptable and affordable remedies prior to showing.
Doggie Day Care. Two days boarding for Fido at your favorite Kennel or dog si er
during the house prep or moving process.
Child Day Care. Two days for your li le treasures at your favorite child care provid‐
er during the house prep or moving process.
Greenfield Village Day Trip. Take a break! Get away from a full day of showing and enjoy the sights and a rac ons of historic Greenfield Village or “The Henry”. Covers ad‐mission costs for 4 people.
Our Moving Truck is always complimentary in addition to any one of the above items!
List with The Bittinger Team and choose a complimentary service with our SELLER PERKS!
It’s The Bi nger Team Advantage!
Our Easy-Exit Guarantee states that you can fire us at any time!
Don’t get stuck with the wrong agent!
We take the risk and the fear out of the listing your home with our Easy-Exit Guarantee.
RELAX! You’re never locked into a lengthy listing contract with The Bittinger Team because you can cancel at any time if we do not live up to our marketing plan. We are so confident about
our high level of service that we give you this Easy-Exit because your happiness and comfort
are most important to us.
What Does All This Mean To You?...
We Will Sell Your House ! We Will Sell It Quick !
We Will Sell It At Top Dollar !
“ARE YOU READY TO GET THAT SNEAK PEEK
STARTED?”
We Will Sell Your House! We Will Sell It Quick!!
We Will Sell It At Top Dollar! !
