Biznis Plan Za Restoran

8/11/2019 Biznis Plan Za Restoran

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Table of Contents

8.+ B5ecutive #ummary.....................................................................................................................18.8 Ceys to #uccess.........................................................................................................................1

1hart! Dighlights...........................................................................................................................28.* Eission...........................................................................................................................................2

8.F Gbjectives....................................................................................................................................2*.+ 1ompany #ummary......................................................................................................................2

*.8 #tart9up #ummary....................................................................................................................3able! #tart9up...............................................................................................................................3

able! #tart9up )unding..............................................................................................................4

1hart! #tart9up..............................................................................................................................5*.* 1ompany Locations and )acilities.......................................................................................5*.F 1ompany Gwnership................................................................................................................5

F.+ roducts and #ervices.................................................................................................................5F.8 roduct and #ervice escription.........................................................................................

F.* 1ompetitive 1omparison........................................................................................................!F.F #ales Literature..........................................................................................................................!

F.H )uture roducts and #ervices...............................................................................................!H.+ Earket Analysis #ummary........................................................................................................."

H.8 Earket #egmentation.............................................................................................................."able! Earket Analysis................................................................................................................"1hart! Earket Analysis $ie&.....................................................................................................#

H.* arget Earket #egment #trategy........................................................................................#H.*.8 Earket rends.....................................................................................................................#H.*.* Earket 4eeds....................................................................................................................1$

H.*.F Earket Irowth..................................................................................................................1$H.F #ervice 'usiness Analysis....................................................................................................1$

H.F.8 1ompetition and 'uying atterns.............................................................................1$H F * Eain 1ompetitors 11


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Table of Contents

=.+ Eanagement #ummary.............................................................................................................1=.8 Eanagement eam.................................................................................................................1

=.* Eanagement eam Iaps......................................................................................................1=.F ersonnel lan..........................................................................................................................1!

able! ersonnel..........................................................................................................................1!


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%e& 'orld (eli

8.+ B5ecutive #ummary

4ew World elicatessen $4W& is an eating establishment focusing on heathy, nutritious, andfast food to the local downtown area.

he 4ew World eli will be an upscale deli specialiJing in a combination of fast hot or cold

sandwiches and salads plus specific recipes focusing on the acific 4orthwest cuisine.

'ased on this distinct menu, 4ew World eli will follow a differentiation strategy that will

provide uni-ue, or hard to find choices to deli patrons.

he keys to success for 4W will be repeat business, an e5cellent location convenient to

downtown businesses and its uni-ue 4orthwest acific cuisine.

he company will be a sole proprietorship owned by Es. Kane Bricson. Es. Bricson will be

providing *+,+++ capital investment and there will be an additional F+,+++ raised in short9term loan.

Bntering into this market will not be easy, the industry is highly competitive, with periodic

overcapacity, low margins, and low entryMe5it barriers. n addition, there is a large number ofsubstitutes, and the suppliers to this market have a great deal of power.

n order to overcome these issues, the company has ac-uired an e5cellent locality in the

downtown area and intends to provide a suitably upscale environment to draw in the companyNsmain target market segment, the business professionals. he company will seek to provide

these customers with the ma5imum number of services to create the greatest sales volumeduring the companyNs peak hours of operation.

he company will have a comprehensive marketing, advertising, and promotion campaign thatwill ma5imiJe word9of9mouth marketing and will consist of radio, printed material, billboards

and discounts.


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1hart! Dighlights

8.* Eission

he 4ew World elicatessen will be an upscale deli specialiJing in a combination of fast hot orcold sandwiches and salads plus specific recipes focusing on the acific 4orthwest cuisine.

'ased on this distinct menu, 4ew World eli will follow a differentiation strategy that willprovide uni-ue or hard to find choices to deli patrons. his will provide Es. Bricson with the

ability to charge slightly more for its food services than most competitors and return asignificant profit.

8 F Gbjectives


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*.8 #tart9up #ummary

#tart9up costs and initial financing are shown on the following table. Kane Bricson will beinvesting *+,+++ of savings and guaranteeing a loan for another F+,+++ with personalassets. n addition, the business will receive an interest9free loan from a family member of

8+,+++, to be repaid within the first year.

able! #tart9up

Start-up

Requirements

Start-up Expenses

Legal $500Stationery etc. $300Rent $1,000Expensed Equipment $3,000t!er $1,000"otal Start-up Expenses $5,#00

Start-up ssets

%as! Required $,&00Start-up 'n(entory $0t!er %urrent ssets $&,000Long-term ssets $&),000"otal ssets $5),&00

Total Requirements $*0,000


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able! #tart9up )unding

Start-up Funding

Start-up Expenses to +und $5,#00Start-up ssets to +und $5),&00"otal +unding Required $*0,000

ssets

on-cas! ssets rom Start-up $&*,000

%as! Requirements rom Start-up $,&00dditional %as! Raised $0%as! alance on Starting /ate $,&00"otal ssets $5),&00

Liailities and %apital

Liailities

%urrent orroing $30,000

Long-term Liailities $0ccounts 2ayale utstanding ills4 $0t!er %urrent Liailities interest-ree4 $10,000"otal Liailities $)0,000

%apital

2lanned 'n(estment

nerounder $&0,000t!er $0dditional 'n(estment Requirement $0

"otal 2lanned 'n(estment $&0,000

Loss at Start-up Start-up Expenses4 $5,#004"otal %apital $1),&00


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%e& 'orld (eli

1hart! #tart9up

*.* 1ompany Locations and )acilities

4ew World eli will be located in Bugene, Gregon on the corner of


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%e& 'orld (eli

n addition, Es. Bricson will be offering her own salmon dressing to compliment these offerings.

)inally, 4ew World eli will offer its uni-ue acific 4orthwest style cuisine. his includes Es.

BricsonNs own creations such as!

1oos 'ay Dot 1rab #andwiches.

1olumbia #almon 6olls.

Anacortes #eafood 'urgers.

#moked #almon #ourdough 'read.

Washington 'ruschetta #teak #andwiches.

Dood 6iver )resh Apple 1ake.

Widbey Loganberry arts.

n addition, Es. Bricson is negotiating with a local coffee and espresso provider to form astrategic alliance that will allow 4ew World eli patrons to enjoy those products.

F.8 roduct and #ervice escription

Euch of the 4ew World eliNs food description is mentioned elsewhere, however, the starting

menu to be offered is as follows!

'reakfast!

8. Bggs, made to order.*. oast! rye, wheat or white.

F. 'acon.H. Dam.

2. Yogurt.=. )ruit.


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#alads

8. 1aesar #alad.

*. Ireek #alad.F. Watercress and #esame #alad.

H. Domemade otato #alad.2. talian Bggplant #alad.

=. Eaury sland 1ranberry Arctic #alad.

rinks

8. Gcean #pray products.*. #oft drinks $epsi products&.

F. 1offee.

H. ea.2. 1hai.

ake9home dinners consist of the lunch entrees packaged for the customers. Any of the

breakfast or lunch entrees can be premade, or prepared in two to three minutes to insure rapidservice and high customer satisfaction.

F.* 1ompetitive 1omparison

he competition facing 4ew World eli is vast. his includes every eating establishment in the

BugeneM#pringfield area. Eajor competitors include aco ime, aco 'ell, Econalds, 'urgerCing, 'urrito 'oy, La #alsa a-ueria, #ubway #andwiches, 1ousins, #ubs and many other Pmom

and popP style organiJations too numerous to list. )urthermore, there is a large number ofsubstitute suppliers from grocery stores that offer prepackaged meals to upscale sit down

restaurants such as AmbrosiaNs. rawing any sort of general conclusions from such a vast array

of competitors is difficult, but you can say that just about every conceivable product or serviceidea, and just about every taste is encompassed within this group.

Eany of the smaller firms, due to lack of funds are only able to carry out the most basic of


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%e& 'orld (eli

H.+ Earket Analysis #ummary

We have three main markets!

eople who work in the downtown area during the day, who will be looking for walk9in good

food and convenience for late breakfast and lunch. #urrounding businesses looking for phone9in lunch for business meetings.

Workers with families looking for take9out food to take home for family dinner at the end of

the workday.

Bach of these market segments consists of people who either work in the downtown area or

flow through this area during the normal work week. As such, there will be a undeterminedpercentage of each market that will be seeking an eating establishment that will meet the

re-uirements of healthy food, fast service, and pleasant atmosphere. )urthermore, 4ew Worldeli will cater to the growing trend of middle9class professionals who seek a differing cuisine

than that of the established food chains.

H.8 Earket #egmentation

he total potential market in units is shown in the following table and chart, by type of market

point.

able! Earket Analysis

Market Analysis

6ear 1 6ear & 6ear 3 6ear ) 6ear 5

2otential %ustomers 7rot! %7R

Local usinesses 08 500 500 500 500 500 0.008Local or9ers &8 &0,000 &0,)00 &0,#0# &1,&&) &1,*)# &.008t!er donton traic 18 15,000 15,150 15,30& 15,)55 15,*10 1.008

Total 1.558 35,500 3*,050 3*,*10 3:,1:; 3:,:5# 1.558


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1hart! Earket Analysis $ie&

H.* arget Earket #egment #trategy

)or the business market we need to focus on specific companies with specific opportunities. )orindividuals we need to lever off word9of9mouth recommendations, probably depending on

business customers.

he business market has the potential of providing large volume sales to the company during

the peak hours of 88 a.m. to * p.m., both through small groups of business people visiting 4Wand delivery orders. #atisfaction of this group will provide a vital long9term revenue stream. )or

the business market, the company plans to do specific target marketing through flyers,business discounts billboards and creating a record of fast delivery


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%e& 'orld (eli

H.*.* Earket 4eeds

As stated before, customers desire fast, healthy food that will appeal to their aesthetic tastes

and is provided in a comfortable atmosphere. n addition, they desire a memorable dininge5perience that provides them with the chance to rela5 in the middle of the day. All of this

needs to be delivered to the customer with the least amount of hassle. )urthermore, customerswill also need a facility that can provide them with delicious, convenient take9home meals when

there is no opportunity to cook at home.

H.*.F Earket Irowth

We have no indication of market growth in this pulveriJed and diffuse market. 4o statistics areavailable for the local food industry in Bugene. What we do know is that there is growth

potential, and plenty of potential market for the right combination of service, -uality and

choice.

H.F #ervice 'usiness Analysis

he restaurant industry is highly fragmented and competitive. Bach company within this field

has low capital costs and low margins, which create this high intensity of competition.

#uppliers have a great deal of power in setting and negotiating the prices of their products and

services to the smaller eating establishments. his is due to the fact that the suppliers whoabsorb the greatest amounts of cash from Pmom and opP outfits are large food distribution

companies such as Ieneral )oods. hese companies are more consolidated than the restaurantindustry, have deeper pockets, an almost limitless number of substitute customers, and finally

they are the single most important supplier to 4ew World eliNs industry. herefore, thesecompanies can set whatever price they wish to. )urthermore, labor is a supplier in this industry

as well, and salaries for such individuals are well known and not very fle5ible.

here also e5ists a very high degree of rivalry among firms due to the perceived overcapacity in

this field. he larger companies often have cost advantages due to economies of scale thatallow them to outcompete smaller rivals.


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%e& 'orld (eli

H.F.* Eain 1ompetitors

n the immediate, downtown area, there are five main competitors. his includes #ubway

#andwiches, 1leoNs #andwich shop, Econalds, aco el Ear, and )amous American eli.

he established chains, #ubway and Econalds have much more of a national focus and the

individual managers have little or no ability to adapt to local desires. n addition, these outletsare franchised to individual owners. his method of franchising often leads to friction between

the corporate office and the local owners that inhibits efficiency, cleanliness and other aspects.Dowever, these chains also have the ability to cut prices at will, and have established and

secure relations with their suppliers.

he more local stores such as 1leoNs sandwich shop and aco el Ear are much more locallyoriented. Dowever neither company has particularly deep pockets that provide for growth.

H.F.F 'usiness articipants

he restaurant industry is PpulveriJedP in other words, it consists of an almost infinite numberof companies from the small Pmom and popP style to the national chains.

2.+ #trategy and mplementation #ummary

he main thrust of strategy is to lever our ideal location and specialiJed cuisine into higher

profits through sales volume and higher prices. We understand the underlying needs and givethe customer what they really need.

2.8 Earketing #trategy

Eost of our marketing efforts have already been mentioned. Gur marketing strategy focusesmainly on making our e5istence known to the people working close to our location. t alsodepends on making our 4orthwest acific theme known to those same people.

W f l l k ti i d i t d fl t l l ffi


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%e& 'orld (eli

2.8.* ositioning #tatement

4ew World eliNs most important market segment, given its location will be the businesssegment. 1ustomers in this segment have a limited amount of time for lunch or re-uire a -uickpick9up dinner with no hassles. )urthermore, these customers need to be able to purchase their

food with a wide variety of different monetary tools. his includes credit and debit cards, cashand checks. )inally, many of the local business people will wish to accommodate the desires of

out9of9town colleagues who desire to sample some of the local cuisine. 4ew World eli willsatisfy these demands better than much of the local competition through delivery to nearby

offices, accepting most forms of payment, a rigorous plan to ma5imiJe speed of delivery, and of

course our uni-ue menu.

2.8.F ricing #trategy

Gur pricing strategy will focus on providing high -uality, healthy food that is -uick and has a

uni-ue flair. 'ecause of this, we e5pect to be able to charge somewhat more for our productsthan other stores, as long as the customers agree that the food is better than average.


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%e& 'orld (eli

2.* Eilestones

he following table lists important program milestones, with dates and managers in charge, andbudgets for each. he milestone schedule indicates our emphasis on planning forimplementation.

1hart! Eilestones

able! Eilestones


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%e& 'orld (eli

5.3 )ales )trategyWe need to offer fast service at peak times. he key is a good crowd balance, so that we neverlook empty but we are never so full that we turn people away. Lines have to move fast.

We need a good selection of convenient foods.

Gur most important sales strategy is develop repeat business. Bvery customer who comes in

has to want to return. o that end, we will offer some of the more established sales strategiessuch as discount cards, special menu days, and a regularly changing menu. 4W intends to

keep accurate track of what types of sandwiches and other foods sell well and to create aprogram of customer feedback through surveys. With this information we will be able to

streamline our food line to match the local tastes and encourage more people to eat at 4ew

World eli.

)inally we will design a homeMbusiness delivery system that will allow for the dropping off offood within 8M* hour after the order is made to insure the best possible eating e5perience and

customer churn rate.

2.F.8 #ales )orecast

he following table and charts illustrate the sales forecast. WeNre sure this is a manageableforecast.

able! #ales )orecast

Sales Forecast

6ear 1 6ear & 6ear 3

Sales

rea9ast lines $1#1,5#5 $1;0,**) $&00,1;:Lunc! lines $1)0,*05 $1):,*35 $155,01:%oee lines $113,#:* $11;,5:0 $1&5,5)#"a9e-out dis!es $15),135 $1*1,#)& $1*;,;3)t!er $5;,0&0 $*1,;:1 $*5,0:0


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%e& 'orld (eli

1hart! #ales Eonthly

1hart! #ales by Year


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2.H #trategic Alliances

he company is currently seeking strategic alliances in two sectors, first, to work with othersuppliers that will allow us to e5pand the companyNs menu line into coffee products anddesserts. he second type of alliance the company is seeking is with local businesses that could

be used to promote customer awareness and preference. A deal with a local radio station wherea free lunch for an entire office could be won in a contest is being looked into.

2.2 1ompetitive Bdge

Gur most important competitive edge is the location closer to our potential customers than any

other. n addition, we have our acific 6im theme that will attract customers looking for localcuisines.

=.+ Eanagement #ummary

his is a small company with our employee categories including counter clerks, kitchen help,

and busboys. We assume nine employees total, the owner9founder plus four counter clerks,two in the kitchen, and two busboys.

he owner9founder will be in attendance during normal business hours, < a.m. to = p.m. five

days per week. n addition, specific other employees will have supervisory roles for times when

owner9founder is not able to be present.

=.8 Eanagement eam

he management will consist of Es. Kane Bricson. Es Bricson has been involved in the cookingprofession all her life and has ac-uired a local reputation for creating inventive and tasty recipes

focusing on 4orthwest cuisine. )or the past seven years she has run a cooking class businessout of her home and will have her first cookbook published ne5t year. esiring to have an

independent business that would provide more income, Es. Bricson attended 1olumbia 6iver1ommunity 1ollege where she obtained a '# in business in preparation for starting her own


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%e& 'orld (eli

!.2 *ey +inancial Indicatorshe benchmarks chart shows changes in sales, operating e5penses, gross margin, andcollection days. We think the chart speaks for itself, and what it says is that the numbers and

assumptions are reasonable.

1hart! 'enchmarks


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1hart! rofit Yearly

1hart! Iross Eargin Eonthly


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%e& 'orld (eli

1hart! Iross Eargin Yearly


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%e& 'orld (eli

able! rofit and Loss

Pro Forma Profit and Loss

6ear 1 6ear & 6ear 3

Sales $*);,&&1 $*#1,*#& $:15,:**/irect %ost o Sales $&30,1:# $&5;,03; $&:1,;;1t!er 9itc!en expenses $3*,000 $)0,000 $)5,000"otal %ost o Sales $&**,1:# $&;;,03; $31*,;;1

7ross


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1hart! 1ash


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able! 6atios

!atio Analysis

6ear 1 6ear & 6ear 3 'ndustry 2roile

Sales 7rot! n.a. 5.008 5.008 :.*08

2ercent o "otal ssets

'n(entory &).518 1*.1;8 13.#18 3.*08t!er %urrent ssets 1.;*8 &5.))8 &&.158 35.*08"otal %urrent ssets :*.)58 55.1:8 *0.;:8 )3.:08Long-term ssets &3.558 )).#38 3;.038 5*.308"otal ssets 100.008 100.008 100.008 100.008

%urrent Liailities 5#.358 &1.:)8 &0.0*8 3&.:08Long-term Liailities 0.008 0.008 0.008 .508"otal Liailities 5#.358 &1.:)8 &0.0*8 *1.&08et =ort! )1.*58 :#.&*8 :;.;)8 3#.#08

2ercent o Sales

Sales 100.008 100.008 100.008 100.0087ross


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,ppendi-

able! #ales )orecast

Sales Forecast

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Sales

Breakfast lines 0% $3,960 $8,515 $10,855 $13,015 $13,735 $16,615 $14,635 $13,735 $20,808 $21,732 $23,688 $20,292Lunh lines 0% $9,240 $9,756 $10,476 $11,155 $11,695 $11,875 $10,525 $10,615 $13,315 $14,215 $14,904 $12,834!offee lines 0% $7,920 $8,495 $8,855 $9,095 $9,275 $9,575 $8,135 $8,195 $10,416 $11,155 $11,965 $10,795"ake#out ishes 0% $11,000 $ 12,145 $ 13,315 $ 13,765 $ 13,675 $ 13,855 $11,245 $11,335 $ 12,775 $ 13,315 $ 13,405 $ 14,305ther 0% $3,212 $3,891 $4,350 $4,703 $4,838 $5,192 $4,454 $4,388 $5,731 $6,042 $6,396 $5,823"otal Sales $35,332 $ 42,802 $47,851 $51,733 $ 53,218 $57,112 $ 48,994 $ 48,268 $ 63,045 $ 66,459 $ 70,358 $ 64,049

&iret !ost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Breakfast lines 35% $1,386 $ 2,980 $3,799 $4,555 $ 4,807 $ 5,815 $ 5,122 $ 4,807 $ 7,283 $ 7,606 $ 8,291 $ 7,102Lunh lines 35% $3,234 $3,415 $3,667 $3,904 $4,093 $4,156 $3,684 $3,715 $4,660 $4,975 $5,216 $4,492!offee lines 35% $2,772 $2,973 $3,099 $3,183 $3,246 $3,351 $2,847 $2,868 $3,646 $3,904 $4,188 $3,778"ake#out ishes 35% $3,850 $ 4,251 $ 4,660 $ 4,818 $ 4,786 $ 4,849 $ 3,936 $ 3,967 $ 4,471 $ 4,660 $ 4,692 $ 5,007ther 40% $1,285 $1,556 $1,740 $1,881 $1,935 $2,077 $1,782 $1,755 $2,293 $2,417 $2,558 $2,329

Subtotal Direct Cost of Sales $12,527 $15,175 $16,965 $18,342 $18,868 $20,249 $17,371 $17,113 $22,352 $23,563 $24,945 $22,708

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,ppendi-

able! ersonnel

Personnel Plan


'ner(founer 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000!ounter !lerks 0% $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000

)ithen 0% $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500Bus*o+s 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000"otal eo-le 9 9 9 9 9 9 9 9 9 9 9 9

Total Payroll $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500

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,ppendi-

able! Ieneral Assumptions

General Assumptions


lan Month 1 2 3 4 5 6 7 8 9 10 11 12

!u rren t .n teres t /at e 10 00% 1000% 1000% 1 000% 1 000% 10 00% 10 00% 100 0% 1000 % 1000 % 1000% 1 000%

Lon #ter .nte rest /ate 10 00% 1000% 1000% 1 000% 1 000% 10 00% 10 00% 100 0% 1000 % 1000 % 1000% 1 000%

"a /ate 3000% 3000% 3000% 3000% 3000% 3000% 3000% 3000% 3000% 3000% 3000% 3000%

Other 0 0 0 0 0 0 0 0 0 0 0 0

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,ppendi-

able! rofit and Loss

Pro Forma Profit and Loss


Sales $35,332 $42,802 $47,851 $51,733 $53,218 $57,112 $48,994 $48,268 $63,045 $66,459 $70,358 $64,049

&i ret !ost of Sales $12,52 7 $15,17 5 $ 16,965 $18 ,342 $18,8 68 $20,24 9 $ 17,371 $ 17,11 3 $22,3 52 $23,56 3 $ 24,945 $22 ,708

ther kithen e-enses $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000

"otal !ost of Sales $15,527 $18,175 $19,965 $21,342 $21,868 $23,249 $20,371 $20,113 $25,352 $26,563 $27,945 $25,708

ross Marin $19,805 $24,627 $ 27,886 $30,391 $31,350 $33,863 $ 28,623 $28,155 $37,693 $39,896 $ 42,413 $38,340

ross Marin % 5605% 5754% 5828% 5875% 5891% 5929% 5842% 5833% 5979% 6003% 6028% 5986%

-enses

a+roll $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500

Sales an Marketin an ther-enses

$9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500

&e-reiation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

tilities $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200

.nsurane $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

a+rol l "aes 15% $2,3 25 $2,32 5 $ 2,325 $2 ,325 $2,3 25 $2,32 5 $ 2,325 $2 ,325 $2,3 25 $2,32 5 $ 2,325 $2 ,325ther $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

"o ta l -e ra ti n -e nses $ 27 ,5 25 $ 27 ,5 25 $ 27 ,5 25 $ 27 ,5 25 $ 27 ,5 25 $ 27 ,5 25 $ 23 ,0 25 $ 23 ,0 25 $ 23 ,0 25 $ 23 ,0 25 $ 23 ,0 25 $ 23 ,0 25

rofit Before .nterest an "aes $7,720 $2,898 $361 $2,866 $3,825 $6,338 $5,598 $5,130 $14,668 $16,871 $19,388 $15,315

B."& $7,720 $2,898 $361 $2,866 $3,825 $6,338 $5,598 $5,130 $14,668 $16,871 $19,388 $15,315

.nterest -ense $247 $244 $303 $362 $359 $355 $352 $348 $345 $341 $213 $209

"aes .nurre $2,390 $943 $17 $751 $1,040 $1,795 $1,574 $1,434 $4,297 $4,959 $5,753 $4,532

:et rofit $5,577 $2,199 $41 $1,753 $2,426 $4,188 $3,673 $3,347 $10,026 $11,571 $13,423 $10,574

Net Profit/Sales #1578% #514% 008% 339% 456% 733% 750% 693% 1590% 1741% 1908% 1651%

Page 4

,ppendi-


37/38

,ppendi-

able! 1ash )low

Pro Forma Cash Flow


!ash /eei;e

!ash fro -erations

!ash Sales $35,332 $42,802 $47,851 $51,733 $53,218 $57,112 $48,994 $48,268 $63,045 $66,459 $70,358 $64,049

Su*tota l !a sh fro -erati ons $35,332 $4 2,80 2 $47,85 1 $51,733 $53, 218 $57 ,112 $48,994 $4 8,268 $63 ,04 5 $ 66,459 $ 70,358 $64 ,049

itional !ash /eei;e

Sales "a ,


38/38

,ppendi-

able! 'alance #heet

Pro Forma Balance Sheet


ssets Startin Balanes

!urrent ssets

!ash $28,200 $46,338 $34,287 $41,268 $50,267 $51,595 $56,830 $51,383 $57,003 $74,525 $81,869 $80,512 $50,928.n;entor+ $0 $13,779 $16,693 $18,662 $20,176 $20,755 $22,274 $19,108 $18,825 $24,588 $25,919 $27,440 $24,979ther !u rrent ss ets $2,000 $2,00 0 $2,00 0 $2,0 00 $2,0 00 $2, 000 $ 2,000 $2,000 $ 2,000 $2,000 $2,000 $2,000 $2 ,000"o ta l ! ur re nt sset s $ 30 ,2 00 $ 62 ,11 8 $ 52 ,9 80 $ 61 ,9 30 $ 72 ,4 43 $ 74 ,3 50 $ 81 ,1 03 $ 72 ,4 91 $ 77 ,8 27 $ 10 1, 11 2 $1 09 ,7 88 $ 109 ,9 52 $ 77 ,9 07

Lon#ter ssets

Lon #ter sse ts $ 24,000 $ 24,000 $24,00 0 $ 24,00 0 $ 24,0 00 $24,0 00 $2 4,00 0 $ 24,0 00 $2 4,000 $24,000 $ 24,000 $24,000 $24 ,000uulate &e-reiation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $ 0 $0"o ta l L on #t er sset s $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00 $ 24 ,0 00"otal ss ets $ 54,200 $86,118 $76,98 0 $ 85,93 0 $ 96,4 43 $98,3 50 $105,10 3 $ 96,4 91 $101 ,827 $125,112 $13 3,788 $ 133 ,952 $101 ,907

Lia*ilities an !a-ital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

!urrent Lia*ilities

ounts a+a*le $0 $ 37,882 $ 31,334 $ 33,137 $ 34,794 $ 34,675 $37,644 $ 25,767 $28,167 $41,840 $39,362 $41,525 $34,330!u rren t Borro'i n $ 30,000 $ 29,613 $29,22 2 $ 36,32 8 $ 43,4 31 $43,0 30 $4 2,62 7 $ 42,2 19 $4 1,809 $41,395 $ 40,977 $25,556 $25 ,132 th er !u rr en t L ia *i li ti es $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 10 ,0 00 $ 0Su*tota l !ur rent L ia*i li ties $40,000 $77,494 $70,556 $79,465 $88,225 $87,705 $90,271 $77,986 $79,975 $93,235 $90,339 $77,081 $59,462

Lon#ter Lia*ilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $ 0 $0 $ 0"otal Li a*ilit ies $ 40,000 $ 77,494 $ 70,55 6 $79,46 5 $88,2 25 $ 87,7 05 $ 90,27 1 $77,9 86 $ 79,975 $93,235 $ 90,339 $77,081 $59 ,462

ai#i n !a- ital $ 20,000 $ 20,000 $ 20,00 0 $20,00 0 $20,0 00 $ 20,0 00 $ 20,00 0 $20,0 00 $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20 ,000/etaine arnins $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $30,800arnins $0 $5,577 $7,776 $7,735 $5,982 $3,556 $632 $4,305 $7,652 $17,678 $29,249 $42,671 $53,245"otal !a-ital $14,200 $8,623 $6,424 $6,465 $8,218 $10,644 $14,832 $18,505 $21,852 $31,878 $43,449 $56,871 $42,445"ota l L ia*i li ties an !a-ital $54,200 $86,118 $76,980 $85,930 $96,443 $98,350 $105,103 $96,491 $101,827 $125,112 $133,788 $133,952 $101,907

Net Worth $14,200 $8,623 $6,424 $6,465 $8,218 $10,644 $14,832 $18,505 $21,852 $31,878 $43,449 $56,871 $42,445

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