BizNOW Magazine-May 2011

May 201 1 | BizNOWmagazine.com | 1

i n s p i r i n g t h e c r e a t i v e s p i r i t i n e v e r y b u s i n e s s l e a d e rNOW

Vol. 1 Issue 3 • May 201 1

NETWORKING Can You Work

A Room?

T h e P r e m i e r B u s i n e s s M a g a z i n e f o r t h e S i o u x E m p i r e

2 | BizNOWmagazine.com | May 201 1

We are... Advocating for business. Moving the Sioux Falls area forward. Building our future. Training tomorrow’s leaders. Enhancing our quality of life.

We are the Sioux Falls Area Chamber of Commerce. 2,205 members. 210 ribbon cuttings last fiscal year. 640 Young Professionals Network members. One voice for business. Join us.

200 N. Phillips Ave., Suite 102 • Sioux Falls, SD 57104 • 605.336.1620siouxfallschamber.com • chambernews.com • siouxfallsypn.com

Progress is EVERYONE’S business.

JOIN US TODAY!


cont

ents

1 1

16

23in every issue

may2011

Inside Biz...................................4

Biz Spotlight.....................8-9

Smart Biz.....................12-18, 29

Biz Profile.......................20-24

Style NOW..................25-27

YOUR Biz..........................30-31

Biz Bookshelf...........32-33

What's NOW..........33-34

notes from the publishers

insight, inspiration, innovation from local leaders

companies on the fast track

get connected

ask the experts

what's on the bookshelf

fashion that gets you noticed

calendar of upcoming events

ABOUT THE COVER We wanted to have some fun with networking, so we decided to show a businessman and have a woman’s elegant, manicured hand reaching in from just off-camera to place her business card mysteriously in his breast pocket. The idea is that networking, while a serious business, should also be fun and enjoyable. And there’s always an element of surprise when you put yourself out there and take a chance. Who knows what might happen? You might discover a new business contact. A new friend. Maybe even romance!

HOW TO BE INTERESTINGSome people just seem to light up a room! Read our survey on what leaders in the Sioux Empire think makes someone interesting. Then use their tips to rev up your own charisma!

FIRST ImpRESSIONS: make it or Break it in 60 seconds. Learn how to sell yourself in 1 minute to make a lasting impression…to get the job, get the sale or get the date.

mAkING A DIFFERENCE Ritch Noble loves people and it shows!

NETWORkING HER WAy TO THE TOp Lynda Billars knows how to find business success in the Sioux Empire.

20

29NETWORkING NOT WORkING FOR yOU? Try this! It’s the perfect tactic for people who want a new way to network.


PublisherBizNOW Magazine, LLC.

Sales and MarketingSteffanie Liston-Holtrop

[email protected]

EditorCharlotte Hofer605-275-3610

[email protected]

Design Director/CreativeAlly Vogel

Vogel Design Shop, Inc.605-759-5615

[email protected]

Account ExecutiveTim Cummiskey

[email protected]

Travis Kroger605-868-8891

[email protected]

Creative Coordinator/ Fashion Editor

Taryn [email protected]

Contributing PhotographerBK Photography

Social Media ContributorCorey Gross

Distribution

Jeff DeZeeuw

InternKilee Kading

Reproduction or use of the contents of this magazine is prohibited.

BizNOW Magazine is published 12 times a year by BizNOW Magazine,

LLC and strives to publish only accurate information, however

BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the

property of BizNOW Magazine, LLC and cannot be reproduced without

permission of the publisher. Send magazine feedback and

advertising and sales inquiries to [email protected]

©2011 BizNOW Magazine, LLCAll Rights Reserved.

NOW

According to recent statistics, your chances of closing a business deal are 79% higher when networking is involved. And at least 60% of all jobs are found by networking.

We network everywhere – even in cyberspace. Did you know there are now more social-networking accounts than there are people in the world, according to In-Stat market analyst reports? 2010 figures put the number at 10 billion social-networking and online world accounts! (there are about 7 billion people)

Welcome to The Networking Issue, with advice and tips on how to become an expert schmoozer.

Ever wondered How to be Interesting? Charm, magnetism – call it what you will - some people just seem to draw others to them. In BizSpotlight, we asked business leaders in the Sioux Empire what they believe makes someone interesting. Use their tips to boost your own charisma!

Could business cards be passé? In BizProfiles, we interviewed two PowerNetworkers. And guess what? Neither one relies on business cards anymore as their main method of networking. Take a look at their techniques – see if they’ll work for you.

Want to improve your online networking skills? Check out Tips in Online Social Networking. Learn what-to-do and what-not-to-do on Twitter and Facebook. And you won’t believe the one Hot Tip we found that no one seems to know about!

I’ve heard it said that “a bad day at the golf course still beats a good day at the office.” In Playing the Network Rounds, a golfer takes a swing at networking. So take his advice and aim for the fairway! Don’t let your networking skills be just par for the course. Strive for excellence.

Happy Networking… and see you at the next mixer!

Char Hofer [email protected]

@BizNowMagazine Follow us for news that affects the

Sioux Empire business community

netw

orkin

g

*Sources: about.com, askmen.com, In-Stat market analyst reports, Wikipedia.org

inside BIZ

Charlotte Hofer Associate Publisher/Editor


on board with BIZ

AdvISORY BOARdAmange AwareVice President Wells Fargo Bank Sioux Falls

Amy Bennett Smolik Marketing and Communications Manager Sioux Falls Area Chamber of Commerce

Amy FarrMembership Services Sales Manager Sioux Falls Area Chamber of Commerce

Sue FordExecutive Director Sales & Marketing Executives (SME) Sioux Falls

Rey GonzalesBusiness Broker/ Evaluation Expert Murphy Business Sioux Falls

keith portnerVice President Minnwest BankSioux Falls

John Small Owner/General Manager Sunny RadioBrandon

paul Ten HakenPresident Click Rain, Inc. Sioux Falls

Dr. Ryan Van ZeeDirector and Assistant Professor Center for Entrepreneurial Leadership and Innovation University of Sioux Falls

Bruce Watley, mBAAssistant Professor Entrepreneurial Studies University of Sioux Falls

Steffanie Liston-HoltropAssociate Publisher/Sales


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Biz Contributors

BizWritersAngie Balzer, MBA, is the Director of Communications and Marketing at the South Dakota Association of Healthcare Organizations. Angie has 19-years in health care marketing experience, working in a marketing/

business development capacity for hospitals, skilled nursing facilities and an ambulance company. A surprising fact, until you hear her voice, she also has over 25-years in broadcasting as a radio and television personality. She is an adjunct faculty member at two institutions of higher learning in South Dakota. Engaged to Todd Bakke with a wedding in the spring, she has two lively kids, Brad (14) and Brianna (10) that keep her busy and on her toes!

Ashley White is fairly new to the world of business. A recent graduate of Augustana College in Sioux Falls, she currently works as a writer and editor for the PACER Center, a nonprofit organization based in Minneapolis. She has also

written for the West Central Tribune in Willmar, Minn., and the American Cancer Society in Sioux Falls. Most of the time, Ashley can be found with a pen in one hand and a cup of coffee in the other.

Sawyer Vanden Huevel has a passion for marketing, advertising, and music. Sawyer has a hectic schedule-- he works at Frontier Bank and the Gap, studies Business Administration at Augustana College, and still finds time to

write for BizNOW. Favorite business quote: "Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were." -David Rockefeller

Biz FashionFASHION EDITOR: Taryn Sonnenfeld is new to Sioux Falls, but not to style and fashion. As the Biz Fashion Editor, Taryn works with retailers and designers in the area to pull the lastest looks and trends to be

showcased on the pages of Biz. It is her motto that style is not something you can put on... it’s something you exude. You cannot buy style; it does not carry a price. Ever changing…If you try to capture style, it may evade you. Style, ultimately, is something YOU define.

GUEST FASHION CONTRIBUTOR: Attitudes by Designers The store is located at Parkridge Galleria, 26th and Western Avenue, Sioux Falls.

"Attitudes is all about customer service. The customer

is first and foremost, we buy with our customers in mind, and sell with our customers in mind. We carry one-of-a-kind pieces for every occasion. I like to think of it as a store to outfit you from the everyday to a special occasion. We carry innovative women’s wear, accessories, and some gifts." Kathryn Swanson, Owner

Hair Stylist/ make-up Artist: Tristin Sonnenfeld Rain Salon, Omaha, NE 402-881-1499 (c)

models: Brett DeJager, Bobbi Nelson

Location for the Fashion shoot and Publisher’s photos Artisan House, Downtown Sioux Falls

Artisan House Galleries, located in downtown Sioux Falls, is an established, high end furniture retailer and exclusive authorized Stickley dealer in Eastern South Dakota. Offers arts and crafts from local artists.


BIZ Spotlight

AdFed – South Dakota Advertising Federation Offers monthly luncheon programs on a variety of marketing, advertising, and business topics. Monthly Membership Mixers. Hosts ADDY Awards. www.sdaf.org

BPW – Sioux Falls Business & Professional Women Comprised of working women, including business owners, corporate executives and elected officials who share the goal to “Build Powerful Women.” Meets on the second Tuesday of every month at the South Dakota Achieve Conference Room from 11:30 am – 1:00 pm. www.siouxfallsbpw.com

BNI – Business Networking International Business professionals who want to help out other members through referrals. Meets different days of the week at various locations. www.bni.com

Chamber – Sioux Falls Area Chamber of Commerce Offers monthly membership mixers and educational opportunities. www.chambernews.com

The Fun Group Business to Business group that meets bi-weekly at different locations. Meets every other Monday at 11:30am. No fees, no mandatory leads, casual group. Only one person per industry. [email protected]

Jaycees - Membership meetings are held at 7:00 pm, 2nd Tuesday of each month at the Non-Profit Center, 1000 N. West Ave. Guests welcome. www.siouxfallsjaycees.webs.com

Lions An international network of men and women who work together to answer the needs that challenge communities around the world. www.sdlions.org

Plug-In Sioux Falls An initiative to engage and give voice to all young professionals in Sioux Falls. Plug-In utilizes programs and activities to engage community members 18-40 to be involved. Allows discussion through blogs and comments online. www.pluginsf.com

Revenue & Referrals A women's networking group that meets at Homewood Suites, Thursdays from 11:30am-12:30pm. A group of professional innovative women in the Sioux Falls area who choose to build their business through referrals while building relationships with other likeminded women. Email: [email protected]

GET CONNECTED


Rotary Members are professional men and women who work as volunteers to improve the quality of life in the business and world community. Sioux Falls has four rotary clubs: Rotary West, Downtown, North and South. www.siouxfallsrotary.org

SDTBC – South Dakota Technology Business Center Provides networking opportunities to help entrepreneurs grow their business. Offers IN the Know lunch seminars and IN After Hours, an opportunity to network with other business owners, investors, and professionals. www.sdtbc.com

Sertoma Club – Focuses on service to mankind by communication of thoughts, ideas and concepts to encourage health, education, freedom and democracy. Meets at noon Tuesdays, Westward Ho Country Club. Call President Monty Misfeldt, at 526-4428.

Sioux Falls Business Network This new network consists of members who agree to provide top quality service at competitive prices. Publishes Sioux Falls Business Directory. www.siouxfallsbusinessnetwork.com

SME – Sales & Marketing Executives - Provides educational and meeting opportunities to improve sales and marketing management skills through workshops, newsletters, meetings, events and idea-sharing. Members include CEOs, marketing managers, sales managers, etc. www.smesiouxfalls.org

Sioux Falls Connect – Was organized to help members expand business through direct referrals to develop relationships. Meetings are held every Tuesday from 12:30pm-1:30pm in the basement of Uno Zoni. [email protected]

YPN Sioux Falls Young Professional Network provides an opportunity to build relationships with other young professionals. Meet us at the Mixer events or Morning Buzz. www.siouxfallsypn.com

WIN – Women in Business A women-only group that meets once a month at different times. WIN is dedicated to helping women in Sioux Falls connect with others in business. http://winsf.org

GET CONNECTED Sioux Falls Synergy Offers the opportunity to get involved, make a difference and have influence within the Sioux Falls community through three tiers: Civic, Social, and Professional Development. www.SFSynergy.org


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BIZ Spotlight

Editor’s Note: What makes a person interesting? Call it magnetism, charm, charisma -- it all comes down to the same thing -- that magical quality that draws people. It’s the ability to light up a room. Think Ronald Reagan or Princess Di. Think JFK or Jackie O. So how do you get that quality? And what exactly is that quality anyway?

I asked Charles Thomas at BlueFire Design Group, who is an unusual and highly interesting fellow, to do an informal survey. Ask the most interesting people he knows: What makes people interesting? Below are the answers from his survey.

Charles’s note: I went around for two weeks surveying business leaders in the Sioux Empire. I got a lot of very interesting answers. Here’s what I found out:

1. What do you think makes someone interesting? Most common answers: people who are interested in the people around them. Intelligent people who asked great questions, shared views, were inquisitive, wanted opinions, had appreciation and a sense of humor. Biggest turnoffs: people who talked too much about themselves, didn’t pay attention when others spoke or talked too loudly or too long.

2. Charm – magnetism – charisma ---whatever you call it, who’s your favorite example of someone that exemplifies this quality? Why?Most charismatic depended on the age of who was asked… ranging from JFK to Jay Leno, Anne Hathaway to Oprah, Bill Clinton and Princess Diana. Reasons why they were perceived as charismatic had a lot of commonalities; among them: they were considered attractive, considerate, good listeners, had a good sense of humor, and appeared to be very interested in everyone around them. 3. How can a person become more interesting? The old adage, talk one-third and listen two-thirds of the time still seems to be a good idea. Other tips: Practice listening skills, be willing to share something interesting or funny, ask opinions and appreciate others. Make time for others - even when you don’t always have time.

Charles’s best takeaway: I realized that the most interesting people are people who are interested in others. So maybe what I’ve learned from doing this survey is that the best way to become a more interesting person is to be a great listener and be genuinely interested in others. Give them your full attention; make them feel they are the most important person in the world when you talk to them! I mean, it’s hard to resist a person who finds you fascinating, right? u

What makes a person interesting?

How to be Interesting


Smart BIZ

SEcRETS Ofsuccessful networking! Ever wonder how some people just seem to know how to work a room and network effectively? Here, two successful businesswomen let you in on their secrets and on what makes their groups so good at networking.

“Sales and Marketing Executives (SME) is a successful networking group because we are in the business of developing the business leaders of Sioux Falls, and who wouldn't want to talk to them? We encourage networking to build relationships while learning best business practices. Thus as you learn, you build respect with potential customers and earn lifetime friends.

Networking in SME allows you to work shoulder-to-shoulder with your best competitors learning best practices, which allows you to improve yourself and your company. We provide networking opportunities at our meetings, NetPLAY Soirees -getting together to play not work - and SpeedMEETS -meet as many people as you can quickly.

If you want to take networking past the SME concepts, you must take the time to get to know your contacts as you turn them into clients, and as you listen and learn about them, you

will find where the void in business exists for them and be able to service that void.”

-Sue Ford, Executive Director, Sales and Marketing Executives, Inc. (SME), Sioux Falls

“Be prepared and know what you want to accomplish through networking. You have to be genuine, listen, ask good questions and look for ways to help the other person. Your own success will come in time through the act of helping others succeed. Networking is about creating relationships and helping others connect with success, not just getting someone’s business. Business and Professional Women (BPW) is a great networking group because it's more than just professional women getting together for lunch. We work together to inform and educate our members by providing political, professional and personal growth. We take an interest in each other’s personal and professional lives and try and help other members be successful in life.” u

-Therese Bailey, President of Sioux Falls Business and Professional Women, Co-Owner of Stonegate Property Inspections, and HR Coordinator at Home Federal Bank

by Ashley White


successful networking!

by Kilee Kading

playing the network roundsNETWORKINg TIPS fROM A gOlfER'SPERSPEcTIvE

In celebration of the start of golf season, I’ll give my advice on networking through a golfer’s lens. When I go out to play a round of golf, I don’t play just once or twice a year; I go out as often (according to my wife, too often!) as I can. That’s applicable to networking too – you’ve gotta be out there meeting people. In fact, networking any room and situation can be like playing a round of golf…

Aim for the fairway, you’ll avoid the hazards. Linkedin and Facebook can serve as great tools for you to find out if there are similar contacts and connections between you and a new contact. Take a look at them and it can set you up for a better approach. But don’t plan on building that relationship over the social networking sites, meet them in person when you can.

Slow down the backswing – don’t force it.Speeding up your swing in networking will show you are just in it to meet numbers of people and get what you need fast. You’ll end up in the rough and it will take you twice as long to make good connections. Slow down and take the time to get to know people.

Success comes in the short game – take time to concentrate on the details of conversation.Enjoy the conversation you have with people when you’re chatting with them. Ask them questions, talk about them. As you learn more about them you will find opportunities to make an offer for a win-win deal or networking relationship.

Pick the proper club at the proper time – there’s a time and a place. Sometimes we’re in those ‘speed networking’ situations - events where the goal is to meet lots of people quickly. Most people at those events are ready and willing to play a ‘quick 9’ and try to meet a number of people. That’s great, and those events have their place, but the short, quick conversations have most value when you follow up and really build the relationship, and that often takes time. Be sure after one of those ‘speed networking’ events you follow up with an email or a call to get to really know someone.

Enjoy the round – be fun, have fun.This is obvious but worth repeating. People enjoy chatting with someone who has a positive attitude and is an upbeat conversationalist. You’re there, so you might as well enjoy yourself, even if it’s raining and you’ve had a horrible day.

These are just tips. I’m no pro, on the course or in the networking arena. But I do enjoy both and I hope you do too! See you on the course. u

by Nate Welch, Owner/President Nate of All Trades Entertainment & consulting

Smart BIZ


Smart BIZ

TIPS, TRIcKS ANd TOOlS fOR:

online social networkingToday, we are more connected than ever. Social networks have expanded from a circle of friends and colleagues into thousands of “friends” and “followers” online. Justin Smorawske, President of Epic Multimedia offers the following ideas for effective online social networking:

Q: Is it better to market yourself on just one online network or promote yourself on several?A: You have to ask yourself what you have time for. Social media is a time commitment. Also, you need to think about where your audience is.

Q: Do you think it’s a good idea to participate in online discussions and forums?A: Completely! Social networking is a two-way street. If you don’t participate, you’re not there.

Q: How about having your own blog --whether it’s a work or personal blog?A: If you have the expertise and time, then definitely!

Q: Most people have connections with friends online, but what about trying to meet and form relationships with other professionals who are highly noted in your field and could really help your career? Do you recommend that?A: It depends on how you are looking at them. If you are looking to them as a mentor, then most definitely—experts are extremely passionate about their field and are willing to share.

Q: How can you avoid being too aggressive in marketing yourself – so people don’t “un-friend” or stop following you?A: You need to use the same techniques as face-to-face conversation. You need to ask yourself is the stuff I’m saying relevant. Does it have a purpose or focus?

Q: What’s your best advice on what-to-do and what-not-to-do on Facebook and Twitter?A: Evaluate your plan. What do you want to do and how can you achieve it? You need to separate who you are as an individual and who you are as a business. Be careful in how you promote yourself as it could break your level of professionalism. Also, Facebook allows you to create an outlet for people to see what you are doing in your career to establish yourself as a resource and leader.

The Bottom Line on online social networking – you can put yourself into many different social networks, but be sure to ask yourself, what is it that I am trying to communicate, and do I have enough time to use it to its full potential? u

HOT TIP: Try using www.theconversationprism.com

when choosing a specific social network to use. The Conversation Prism gives you a whole

view of the social media universe, organized by how people use each network.

- Justin Smorawske Epic Multimedia

by Sawyer vanden Heuvel


TIPS, TRIcKS ANd TOOlS fOR:

online social networking



Smart BIZ

We’ve all been there – in a pressure-cooker situation where the outcome relies on the first impression. Maybe it was getting the date, getting the account, or making the sale. Like it or not, initial conversations and first impressions hold the potential to determine future success or failure. And consider this: some companies are even using it as a way to screen job candidates. Imagine, having to sell yourself in 60 seconds or less! Lawrence and Schiller utilized a ‘speed dating’ approach to finding prospective interns recently. By holding a ‘Meet-Greet-Repeat’ event, L & S staff were able to meet applicants for two minutes each. L&S staff coordinator Kari Reynolds believes this quick approach was an effective way to meet applicants. And applicants had to be ready to sell themselves in a very short amount of time. “The slightly unconventional interview selection setup was the best way to meet each applicant and have a better idea of who would be the best fit for our agency…applicants who communicated how they fit the description of the position they were applying for did well. Individuals who were knowledgeable about L&S, knew about our past work and asked intelligent questions stood out from the crowd. The applicants who displayed excitement and willingness to work hard were also memorable,” Reynolds said. Augustana senior Mari Stensgaard was one of the applicants. Stensgaard believes making connections, being knowledgeable and confident are keys to making a strong first impression. “First impressions are incredibly important. In a short amount of time, you have to prove that you’re articulate, confident, and honest. Make a connection with them, and then prove that you know yourself. Know how to tell your personal story effectively, and remember to show passion,” Stensgaard said. u

by Kilee Kading

FIRST IMPRESSION

make it or break it


SmartBiz

You never have a second chance to make a first impression. Approach everyone with great honor and respect, clarity and confidence. So dress for success, let your handshake be firm and friendly, let your eyes connect and say you care, and let your smile speak a thousand words, and you just listen. Listening nourishes, validates, and energizes. Always do your best to remember their name, compliment them, add value to their day. These actions will speak so loudly, they may not remember what you said, but they will remember how you made them feel, this is a life-affirming process and a vital ingredient for success and happiness.

Do prompt effective follow-up. It is essential as reinforcement for the value that was generated through the contact. When you give a Business card, have it be different, and a reflection of your website and you. Have a signature color that's on your card, and your website, there's a better chance that they will remember you. Especially your smile and firm handshake! Always leave them with a compliment, a word of empowerment or congratulations. Email them when you get home, thank them for their time, and stay connected with great leaders. u

by Melanie Brown, Wellness lifestyle coach

IS YOUR FIRST IMPRESSION

your best impression?

1. Be assertive Establish a firm handshake and

maintain eye contact2. Know yourself No one is the same, YOU are unique and different

FIRST IMPRESSION SUCCESS TIPS3. Highlight strengths

Every position is looking for something different, note what

makes you fit the position

5. Stay on task Sell yourself as to why

YOU fit the position4. Communication skills Not always about what you know, but the delivery of your message makes

you fit the position

6. Dress appropriately

Dress for the desired position

Always do your best to remember someone's name, compliment them, add value to their day. They may not remember what you said, but they will remember how you made them feel. – Melanie Brown

“

“


Smart BIZ

Candy Van Dam, Client Service Director and co-owner of Insight Marketing Design, always likes to start off a conversation with, “How’s business?” That way, she explains, you have their full attention right from the start.

Another key element in making that first impression is attitude. “Attitude is the most important element we can bring into any interaction,” notes Van Dam. “Be friendly—people will recognize your sincerity.”

When meeting new people, she says smile—and mean it. She is a full believer in shaking hands to establish that physical connection with them.

And what should we do if we try these tips and someone still seems uninterested in us? “Don’t take it as rejection,” says Van Dam. “Look at it as an opportunity. And remember, you don’t know what type of day they may have had.” u

HOW TO work a room

“It’s what I live for.”“ The thrill of the hunt is my passion. Traditional bow hunting.

The work of my hands. The memories and stories that are created from time spent in the woods. A story of a heart attack was one I never imagined I’d tell.”

The cardiac specialists at Sanford saved Bill’s heart. Saved his life. Returned him to his hunting buddies and the great outdoors.

“ I put my heart in their hands so I could get back in the woods doing what I love. It’s what I live for.”

That’s why we’re here.Sanford Heart.

heart.sanfordhealth.org

500-54120-0118 4/11


When meeting new people, smile – and mean it.– Candy Van Dam“ “

May 201 1 | BizNOWmagazine.com | 19To your success,Charles, Blue Fire Design Group

Your goal is to move your company’s website to the top of search engine results, increase your website tra� c with high quality prospects, convert them to customers and reap the rewards of additional business.

• Keywords & Titles- The amount of text content that can be

indexed by search engines can be important. Google, for example, cannot "see" images or fl ash movies. They can, however, “see” picture and other image names. Naming these well can make a big di erence.

- Use focused content fi rst! If you want better placement on the search engines, make sure that your keywords are visible on your page and throughout your site.

- Focus your e orts on a few specifi c search phrases/keywords that describe your business. What do your clients generally search for when they are looking for your business, service or product. Start there!

- Take the time to create good titles. Since the keywords of your title are bolded in the search engine result pages, they provide your best opportunity to attract a visitor to your site.

• Source Code- Google loves good source code. Old or poorly

written code is not a good thing. Your site may look fi ne to visitors but search engines

read and judge your website's source code.

• Links- Lots of good links pointing to your website

is an absolute must for success. These back links provide "legitimacy" to search engines and increase your relevancy and rankings. The way your pages link to each other can a ect the ranking of those pages. Proper site navigation is important, including the naming of those links to coordinate with your keyword and content strategy.

• Update- How frequently do you update your web pages?

If you haven’t made a change to your site in the last few months but your competitor provides fresh content on a weekly basis, who do you think will be seen as more relevant by Google?

• Website Traffi c- Number of unique visitors, click-through-

rates and time on a page are things measured by Google. These relate to your website’s relevance to a topic or keyword search.

If you have questions or want more information on search engine optimization for your website please call our Blue Fire offi ce at 605-274-1654. Don’t forget to ask about a free search engine report to see where your website ranks on the top search engines.

search engine rankingsImprove your website's

ADVERTISEMENT


NETWORKINGI know that the end result of networking, if handled correctly, can only be positive.

– Lynda Billars

“ “

Are Business Cards passé? Toss ‘em, says Lynda Billars, who believes the power of networking is in face-to- face and online interactions.


NETWORKING

BIZ Profile

HER WAY TO THE TOP by Ashley White

Realtor Lynda Billars knows how to find success in business and in the communityIf you’re from the Sioux Falls area – or even if you’re not – chances are you’ve heard the “Lynda B. Advantage” jingle on the radio.

At a three-state region meeting a few years back, Lynda Billars, a realtor/broker for The Real Estate Company in Sioux Falls, was attending a class when a person from Iowa started singing her jingle out loud! “He told me, ‘I hear your song all the time,’” Billars recalls. “It just proved to me that one, jingles work, and two, don’t be afraid to put yourself out there.”

But Billars also knows it takes more than a catchy jingle to succeed in business, especially the highly competitive real estate business. In that respect, she attributes much of her success to the power of networking. Being active in the community, she says, can have many rewards.

“I network to grow my business, plain and simple,” she says. “When you get out and network, face-to-face, people see the commitment you have to your business and to your community. There’s a trust that’s built in that.”

Billars’ commitment to the community is certainly impressive by anyone’s standards. She has been active in the Sioux Falls Area Chamber of Commerce for 20 years and currently serves as a Chamber ambassador. She sits on the PRESA (Professional Real Estate Sales Association) Board. She also serves on the South Dakota Symphony Orchestra League Board.

Billars is also part of a more informal group that meets every Monday morning to discuss business and current events. This group consists of people from all different fields and businesses and gives everyone a chance to network while also building friendships, she says.

To attract potential clients, Billars still believes in the power of in-person networking, but she also recognizes the impact of social networking sites. She’s even sold homes from the networking she does on Facebook and LinkedIn.

“It’s important for clients to see a personal side of you as a professional,” Billars says about networking online. “You can mix the two if you do it right.”

“I’m not afraid to try new things,” she adds. “I know that the end result of networking, if handled correctly, can only be positive.” u


BIZ News

1 Bring business cards!

2 Wear your nametag or ID badge.

3 Sit with people you DON'T KNOW

4 Use their name after meeting them (it helps you to remember)

5 Send a follow-up email or card the next day

by Angie Balzer

5networking tips so BASIc they’re

easy to forget, but so

EffEcTIvE you can’t afford to!

NOWcHAMBER RIBBON cUTTINgA big thank you to everyone that came out the support BizNOW at our Chamber Ribbon Cutting, held April 6th at Holiday Inn City Centre.

Thank you for welcoming us to the business community and we look forward to working with you!


BIZ Profile

MAKING A DIFFERENCE THROUGH

NETWORKINGby Angie Balzer, MBARitch Noble loves people and it shows!

“It’s not what you know, it’s who you know!” In today’s fast-paced business environment, people often need to work together in loose partnerships or networks to share interests and achieve common goals. Ritch Noble is a born networker – he just loves people and it shows! “Networking to me is creating relationships – not selling,” he says. “It’s being original, being yourself and actually building that relationship!”

Noble and his wife Jennifer moved to Sioux Falls in 2005 knowing no one. “Now, my wife says we can’t go anywhere without running into someone I know!” Noble is involved and engaged in the community serving as an Ambassador with the Sioux Falls Chamber of Commerce, he’s also a board member for Faith Lutheran Church, as well as serving on several community boards.

While leads groups may be helpful to some, Noble operates first by giving back to the community. He says that being present at functions you care about and getting involved in them is key. “Sioux Falls allows you to network and market yourself so well. There are mixers, ribbon cuttings, open houses and many non-profit events that are open to the public every day. What makes those events and organizations possible are the people!”

As a partner in McKinneyOlson Insurance, Noble sees the value of networking from a business perspective. “You have to care about your business; you have to care about others and the importance of being a good role model.” Noble says there are a couple of key things for businesses to consider when they have employees engaged in networking activities. >


Biz Profile

1. Give it some time – Individuals need to find their groove with groups, events and activities they care about.

2. Monitor the results – Networking is work, but when done well….fun work!

3. Expectations should be reasonable – Yes, time is money for all businesses. Remember that networking is about a long-term investment in your employee and your community.

You’re probably a member of more networks then you think. In our personal lives we have a network of our friends and family, professionally we have our colleagues, associations, clubs and other activities. Not to mention Facebook, Linked-In and the wide variety of other internet-based networking tools.

Individuals with strong networks tend to work smarter, not harder. Our networks allow us to get things done more efficiently; help us to learn from others with different backgrounds and experiences. Networks can also be a lifeline during difficult times, such as job loss. Networking doesn’t need to be a chore or another item on your to-do list. Noble says to ask yourself this question: “Do you enjoy it, are you having fun, are you making a difference in people's lives? That’s the key!”u


NOW

Copies also available at: Scooters, South Dakota Business Technology, Coffea, Home Federal Banks, Dacotah Banks, Carribou, University Center, University of Sioux Falls, Chamber of Commerce.

?Get it immediately

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5 Must-Have Packing EssentialsBRAINSTORMING QUIZ

SDAF Shows Us Some Local Talent

MAYOR MIKE Shares His Creative

Vision for Sioux Falls

NOWSioux Falls Premier Business Magazine


StyleNow

& NetworkingFashionThink the two don't go hand in hand?

Think again. This month, sit back as we

take you on a visual joyride with pieces

that are sure to spark some conversation

and leave a lasting impression.

A leopard skirt is daring and forward, and when paired with a structured black jacket the look exudes confidence.

A Networker is defined as a person who interacts or exchanges information with others working in a similar field, especially to further a career.

So, how can you set yourself apart? What is the difference between you and every other educated, qualified, motivated employee? What will catch the attention of prospective clients but even more make people interested in knowing exactly who you are and what you have to offer?

You are a person who carries herself with a certain grace. You don't just think outside the box with fashion, you live there! Looking like everyone else isn't an option for you. It never has been. It's just not you to blend in or be invisible...therefore you shine.

Check out these fantastic pieces from Attitudes by Designers, and see what owner Kathryn Swanson has to say about bringing some "fabulous" into your look.

by Taryn Sonnenfeld


StyleNow

Style is so much more than what you’re wearing. It all adds up – your clothing, the way you carry yourself, your charisma. Style is really knowing who you are. To quote one of the greats: "A woman should be two things. Classy and fabulous." – CoCo Chanel

For a softer approach go with feminine embellishments like this dress shown above.


The glittery Michael Kors top says something on its own, but when paired with a silver necklace that looks like art the look becomes eclectic and fun.

This little black cocktail dress says everything.

StyleNow


BIZ News

NOWlOOK WHO'S REAdINg

Michael M. Helling, LUTCF, FIC

Financial Consultant

Thrivent Financial for Lutherans

Katherine Herreid, MSG, CSA

Manager/Care Coordinator

Comfort Keepers

Steve Dale, Senior ConsultantCareers Unlimited Staffing, LLC

Stacy Anthony,International Sales ManagerBrandt Holdings Company

18th Amendment patrons!


SmartBiz

not working for you?N-E-T-W-O-R-K-I-N-G

by Joe Sztapka, Regional director, Modern Woodmen of AmericaTRY THIS!Whenever I hear the word networking in a business context, I get a picture in my mind of a handshaking, backslapping type who works the room handing out business cards.

First off, my problem with “working the room” is, I’m not very good at the 30-second elevator speech. You know – where I’m to convince you that I’m a cross between Dr. Phil, George Clooney and Warren Buffet, who can solve all your problems. Personally I’m more of a cross between Tim “The Tool Man” Taylor and Larry the Cable Guy!

I prefer to build relationships with someone I truly like, and share a common interest with. If possible I try to get an introduction to the new person I’d like to meet from a common acquaintance.

A personal introduction at an event, or a quick call or e-mail works well, and helps start the relationship on a positive note.

I sincerely try to learn as much as I can about people and their business. A couple of questions I ask are, “How would I know if someone I’m visiting with would be a good prospect for you and your business?” and “How should I tell them about you and what you do?” More often than not I’m then asked about my business and how can they help me. The same day I follow up with handwritten note. People remember them. In today’s world we just don’t get that many anymore!

Now the process of "netweaving" begins. How can I help my new contact? Is there someone I know that they should meet? Is there some resource I have that would help them?

I “weave” myself into their lives, and I’ve found if you practice this type of weaving with a selfless attitude of helping others, you’ll be amazed at the results and how it will come back to you. You become known as the person who’s always helping others, and you become a resource people turn to. Not a bad position to be in.

Some things I’ve learned that are critical to making this work:

• Choose people you like, and have a common interest with.

• Give selflessly, how can you help them, not how can they help you!

• Stay in touch.

• Have fun.

This system has helped me build some great relationships and friendships. I hope it helps you. u

Now the process of “netweaving” begins:

How can I help my new contact? Is there someone I know that they should meet? Some resource I have

that would help them? I “weave” myself into their lives… and if you practice this type of weaving with

a selfess attitude of helping, you’ll be amazed at the results and how it will come back to you.

18th Amendment patrons!


ask the EXPERTS

Q.“My Tip for Introverts -and I am

one - is to volunteer for something

for which you have passion. Then

when you meet others with that

same passion, you already have

something in common to talk

about. So I guess my answer

is, find something valuable

to do and your network will

develop from there.”

Jay Powell PresidentSioux Empire United Way

What are your favorite Networking Tips?

A.

what-to-do, what-NOT-to-do, and the funniest networking stories …

“It’s not just about

your business card

anymore – it’s

not enough. Good

communication

skills are paramount

when networking

and starting new

relationships. Give

people the time to

get to know you -

and invest the time

in getting to know

them.”

Addie Graham-Kramer

Director of Corporate & Media Relations

American Heart Association


“ What Not-to-do: I once met someone at a

Chamber mixer and I said I had a client who

might be a good fit for their business. I gave them my card and told them to call. That was 3 years ago and I’m still waiting for that call! If they contacted me today, I don’t think I’d want to do business with them. Funniest Networking Story: While I was using the urinal in the men’s room, a well-known

South Dakotan -you might call him a minor celebrity - entered and extended

his hand to shake mine. I declined. ”Jim Mathis Certified Advertologist ADwerks

“My Tip for Introverts -and I am

one - is to volunteer for something

for which you have passion. Then

when you meet others with that

same passion, you already have

something in common to talk

about. So I guess my answer

is, find something valuable

to do and your network will

develop from there.”

Jay Powell PresidentSioux Empire United Way

“The best advice I’ve heard: If you’re going to join a networking group, be prepared to be involved. Whether it’s a non-profit or a professional development group, you’ll meet and become connected to people with similar interests and goals.”

Shelly Johnson Account SupervisorLawrence & Schiller

“If you are bad with names,

always associate something

humorous or memorable to

their appearance that will help

surface their name when you

see them. The most awkward

thing ever is not knowing

someone's name when they

approach you, and they clearly

know who you are.”

Alana Snyder

Editor in Chief

605 Magazine


BIZ Bookshelf

The Go-Giver: A Little Story About a Powerful Business Idea Authors: Bob Burg and John David Mann

“Most people laugh when they hear that the secret to success is giving…Then again, most people are nowhere near as successful as they wish they were.”

The Go-Giver is a serious guide, with Stephen Covey, Seth Godin and David Bach providing glowing quotes of support. It is for anyone who wants to bring more value to others and in turn create more value for themselves.

The Go-Giver, a New York Times Bestseller, is the story of a young “go-getter” salesman named Joe who desires to be more successful. The harder he works, however, the more his goals seem to allude him. At a time of desperation at the end of another bad quarter, Joe seeks out the advice of a legendary consultant named Pindar. Over the next week Pindar introduces Joe to five “go-givers” who have used the Five Laws of Stratospheric Success to multiply the value they create for others and themselves.

The Go-Giver is a networking book, yet much more. It’s about creating value.

I recommend it to anyone, but especially those who are burnt out, at a crossroads, or stuck. Whether you are a new college graduate or a seasoned veteran, I give The Go-Giver my highest recommendation.

Review by Stephen Williamson, Director of public Relations for Excel Achievement Center

“I recommend it to anyone, but especially those who are burnt out, at a crossroads, or stuck. Whether you are a new college graduate or a seasoned veteran, I give The Go-Giver my highest recommendation.” – Stephen Williamson

“


BIZ Bookshelf

Networking Like a Pro: Turning Contacts into Connections Authors: Ivan Misner, Ph.D., David Alexander & Brian Hilliard

Networking Like A Pro is a must-read if you’re looking to become more effective in building a stronger network of business contacts. The book focuses on how to build social capital by utilizing the law of reciprocity – you must give before you can get.

The authors emphasize that you should approach growing your network with a “farming” mentality versus a “hunting” strategy. Relationships should be built on a foundation of mutual trust, common interests and the desire to make other people’s success a priority over your own. Just like planting a crop, it will take time before you can reap the rewards of your labors, but it will be well worth the wait.

In addition to networking, this book is a great resource to help those in business identify their target markets, where to find those people, how to tell your company’s story and strategies to make the most of your contact database.

Review by Tim Schut, Financial Advisor Investment Centers of America, Inc.

“The authors emphasize that you should approach growing your network with a “farming” mentality versus a “hunting” strategy. Just like planting a crop, it will take time before you can reap the rewards of your labors, but it will be well worth the wait.

– Tim Schut

“


What'sNow

16

11calendarMAY

4

Do you have an event you would like posted on our calendar? Send to [email protected].

1719

Business Networking International (BNI)May 4, 7:30amMemorial Lutheran Church, 5000 S. Western Avewww.bni.com

Leadership Sioux FallsMay 4, 5:30pm-8:30pm Graduation Banquet Site to be determined

Sioux Falls Partners’ Club BreakfastMay 5, 7:30amSioux Falls Convention Center1101 N. West Avenue

Downtown First FridaysMay 6Downtown BusinessesEnjoy the art, dining and unique businesses in downtown Sioux Falls the first Friday of every month.

Chamber of Commerce Membership MixerMay 10, 5:00 pmNew Horizons Learning Center, 4610 S. Technopolis Dr. #100$3 Admission; complimentary hors d’oeuvres RSVP to 373-2050


A Seat at the Table with Ken StorkMay 11, 11:30amCiti, 701 E. 60th Street N, Building 1Speaker is Ken Stork, Site President of Citibank Limited to only 25 YPN members Free lunch, provided by Citi

2011 Visitor Industry LuncheonMay 11, 11:30am- 1:30pmSioux Falls Convention Center 1101 N. West AvenueLuncheon will feature SD Secretary of Tourism, Jim Hagen. Discussion on tourism. Tickets- $30 Register: 605-336-1620

SME Sioux Falls Membership MeetingMay 17, 5:15pmHilton Garden Inn5300 S. Grand CircleSocial 5:15 pm, Dinner 6:00 pm


Human Performance Improvement: Doing More With LessMay 18, 7:00am- 6:15pmEmbassy Suites Omaha-La Vista/Hotel & Conference CenterA full day featuring a networking reception, speakers, and expo Register: www.astdregionalevent.com

Sioux Falls Area Community FoundationMay 19, Workshops 9:00am – NoonTransforming Leadership 2011: A Capacity-Building Workshop for Community NonprofitsHoliday Inn City Centre 100 W. 8th St.Fee: $10Registration at 8:30 am Contact SFACF at 336-7055


36 | BizNOWmagazine.com | May 201 1i n s p i r i n g t h e c r e a t i v e s p i r i t

i n e v e r y b u s i n e s s l e a d e r

NOW

Want to Reach the Sioux falls community?Business

Give us a call, today!

Tim Cummiskey 605.366. 1489

T i m @ b i z n o w m a g a z i n e . c o m

Travis Kroger 605.868.8891

T r a v i s @ b i z n o w m a g a z i n e . c o m

Steff Liston-Holtrop 605.366. 1479

S t e f f @ b i z n o w m a g a z i n e . c o m

w w w . b i z n o w m a g a z i n e . c o m

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5 Must-Have Packing Essentials

BRAINSTORMING QUIZ

SDAF Shows Us Some Local Talent

MAYOR MIKE

Shares His Creative

Vision for Sioux Falls


April 201 1 | BizNOWmagazine.com | 1


and they thought WE COULDN'T DO IT


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5 l o c a l b u s i n e s s l e a d e r s o n t h e f a s t t r a c k

Documents

BizNOW Magazine-May 2011