Agenda

• BlackBerry Value Proposition• The BlackBerry Solution

– BlackBerry Internet Service– BlackBerry Enterprise Server– BlackBerry Professional Software

• BlackBerry Solutions Beyond Email– BlackBerry Mobile Data System– 3rd Party Applications

• BlackBerry Solution Summary – CSI• Devices

Core BlackBerry Functionality – 1000’ level

Look at what’s beneath the surface.

BlackBerry is more than just a smartphone with a keyboard.

• Ability to manage devices

• Scalable to your environment

• Easily extend Web Applications to your BlackBerry’s

• Secure

• Always On, Always Connected: true push

• Long battery life

• Hardware and software integration

• Ease of use

• Low cost of ownership

Core BlackBerry Functionality – End User

Push-based email

Navigation

Instant Messaging (IM)

Calendar

Phone

Multimedia

Worldwide web

Alarm clock Camera

Document storage

Contacts

Video recording

Applications

What does that mean for customers?

Cost

Administrative tasks

Revenue leakage

Billing cycles

Stress

Productivity

Client Satisfaction

Responsiveness

Revenue

Workforce effectiveness

Work/life balance

Collaboration

Profit

Competitive Edge

BlackBerry is a Proven Solution Return on Investment

Personal Productivity: • The typical (median) end user converts 60 minutes of downtime

into productive time per day. – This equates to 250 hours per user per year in recovered

downtime

Workflow: • The average BlackBerry user reports that BlackBerry increases the

efficiency of the teams that they work with by 38%

Immediacy: • The average BlackBerry user processes 2,500 time sensitive email

per year while mobile, and over 1,200 phone calls per year.

Source: Ipsos-Reid, “Analyzing the ROI of a BlackBerry Deployment”, 2007

The BlackBerry Solution- define- position- understand

BlackBerry Software: Definitions

• BES – BlackBerry Enterprise Server– Software that supports over the air corporate: email, calendar, contacts, memos, to-dos

and LOB applications – Supported for up to 2000 users– Added corporate Instant messaging support and application studio development

environment– Supported on separate hardware server (With the exception of VM Ware). Hardware server

is not included – Ordered through Phoenix - Electronic delivery

• BPS – BlackBerry Professional Software– Software that supports over the air corporate: email, calendar, contacts, memos, to-dos

and LOB applications– Supported for up to 30 users (hard cap)– Simplified installation and administration for Small Business– Can be installed on same hardware server as the corporate email– Ordered through Phoenix - Electronic delivery

• BIS – BlackBerry Internet Service– POP3, IMAP push email service– Used by individuals and Small Business with no corporate email

• CAL – Client Access License– Purchased license to use with BES or BPS – 1 time purchase, fully transferable

BlackBerry Software

BlackBerry® Enterprise Server (BES)

Microsoft® Exchange; IBM® Lotus® Domino®; Novell®

Groupwise®

BlackBerry® Professional Software

Microsoft® Exchange; IBM® Lotus® Domino®;

Hosted BlackBerry® Services

BlackBerry® Mobile Data System

BlackBerry® Mobile Voice System

SOLE PRACTITIONER1-5 employees

SMALL/MEDIUM6-499 employees

LARGE500+ employees

FOR MESSAGING AND COLLABORATION

FOR DATA AND CORPORATE APPLICATIONS

FOR UNIFIED VOICE COMMUNICATIONS

INDIVIDUAL USER

BlackBerry® Internet Service (BIS)

Understanding customer concernsUnderstanding customer concerns - Cost - - Cost - Leverage current promotions

– Free 20-User BlackBerry Enterprise Server v4.1 (MSRP $3,999)

• with purchase and activation of 20 BlackBerry or BlackBerry Connect smart phones

– Free 5-User BlackBerry Professional Software (MSRP $499)

• with purchase and activation of 5 BlackBerry or BlackBerry Connect smart phones

– 25% off 10-User CAL packs (MSRP $699, promo price $524.25)

• with purchase and activation of 10 BlackBerry or BlackBerry Connect smart phones

• Expires July 31, 2009

Understanding customer concernsUnderstanding customer concerns - Cost - - Cost - Leverage current promotions

BlackBerry Internet Service

“Adds value to small – large businesses; great for IRU”

BlackBerry Internet Service

Features:• Quick and simple set up• Push technology• Option to add up to 10 email accounts with an

optional BlackBerry email address• Work email account access• Email account settings and icons for each

account

BlackBerry Internet Service allows you to:• Send and receive wireless meeting requests• Auto-forward email messages• Playback voicemail attachments• Attach files up to 3 megabytes (MB) in size• Open vCard® and iCal® attachments

BlackBerry Solution Key Components Overview

BlackBerry Enterprise Server

BlackBerry Push Technology• Users don’t have to initiate data

exchange and download• Users automatically (in real-time)

receive important corporate information, email, attachments and calendar appointments

Push capability is fundamental to increasing users’ productivity

• Remember Mobile Users are impatient!• Conserves the battery life

BlackBerry Enterprise Server

Benefits to End User• Wireless email reconciliation• Wireless PIM synchronization

• Wireless activation and set up• Wireless application access• Automatic wireless backup• Enterprise instant messaging• Wireless email settings• Address lookup

BlackBerry Enterprise Server

Benefits to IT Administrator• Single platform

• More than 450 IT policies

• Remotely erase BlackBerry smart phones or reset passwords

• Define group administration settings

• Leverages existing infrastructure

• Advanced security

• Easy to manage• Central link to the information users need• Comprehensive Management • Reliability and High Availability• Monitoring • Security

BlackBerry Professional Software

• Based on the same best-in-class technology used by governments and corporate organizations worldwide

• Easy to install– Includes a pre-installation checklist – Includes a setup wizard and quick links– Automatically installs missing software

• Easy to manage. – Intuitive layout

• Supports up to 30 BlackBerry users • Advanced security features• Affordable • Low total cost of ownership (TCO)

BlackBerry MDS

Application development framework that allows developers to:

• Build, deploy, and manage custom enterprise applications for the BlackBerry solution

• Applications leverage unique features of the BlackBerry Enterprise Server to provide a secure connection from behind the firewall

• Increase the ROI of the BlackBerry deployment, data plans

BlackBerry MDS

BlackBerry ISV Partner Community - Sample Enterprise Solutions

Sales Force Automation

Field Service Automation

Fleet Management and Dispatch

ERP – SCM, HR, Financials, CRM

Unified Communications

Business Intelligence

IT Systems Management

Document Management & Printing

BlackBerry ISV Partner Community - SampleIndustry Solutions

Health Care & Life Sciences

Government & Law Enforcement

Manufacturing

Financial Services

Real Estate

Professional Services

BlackBerry App World - Introduction BlackBerry App World

Selling to businesses - - BlackBerry Market leadershipMarket leadership

• Proven solution – 25 Million subscribers and growing at a rate of 3M+ subs per quarter

• Secure – BlackBerry Sets the Standard for Wireless Data Security (trusted by the most security conscious organizations worldwide)

• Low Latency Data Experience – True PUSH

• High Quality Devices with excellent battery life and intuitive design

Selling to businesses - - BlackBerry Market leadership - continuedMarket leadership - continued

• Choice of Email Platforms, Devices & Applications

• Easy to deploy & highly manageable with 450 + IT policies (BES/ BPS) – centralized management

• All in one device - Robust end user feature set • Email, Calendar, PIM (to-dos, memos), Web, Phone

• Consumer applications; Facebook, Flickr, Etrade, XM

• Business applications; Telenav, Corrigo + many more!

Elevator Pitch for BlackBerry – Remember CSI

Complete• Complete End-to-End Solution (device &

middleware)• Supports All Major Email Platforms• Research, develop, sell & support

– 1 vendor

Secure• End-to-End Security Architecture• Trusted and deployed by security-sensitive

organizations, including Government/Military and Hospitals

Integrated• Works with existing infrastructure• Enables mobile access to applications

behind the firewall• 1000 approved vendor solutions• Application development environment

"The RIM BlackBerry is a

complete, secure,

integrated wireless data

solution designed for

mobile professionals.”

Source: IDC July/05

PIN to PIN Messaging

• Parallel communications thread to corporate email – Data Channel• Works even in the event of corporate email server failure• No limit on number of characters and delivery confirmation

Know your audienceKnow your audience

• Benefits to Owner/ principal• Increased employee productivity• Increased competitive edge• Increased employee satisfaction• Increased customer satisfaction

• Benefits to End Users• Increased personal productivity• Reliable service, Long Battery life• High Quality devices• Intuitive UI – easy to learn and use• Quick access email, calendar, phone, PIM,

internet & corporate data; all in one device

• Benefits to IT• Secure & Scalable• Simplified Management• Easy to deploy & manage• Well supported

BlackBerry smartphone handsets

Bold™

Flagship

3G2 MP cameraWiFi & GPS

Pearl™

Voice centric

2G – EDGE2MP cameraWiFi or GPS

Curve™

Workhorse

2G - EDGE 2MP cameraWiFi or GPS

8820

No camera

2G – EDGENO cameraWiFi & GPS

Curve 2

New

3.2 camera2G – EDGEWiFi & aGPS

Appendix and resources……

Prospecting Questions to understand propensity to Prospecting Questions to understand propensity to purchase a wireless solutionpurchase a wireless solution

• Does your company have a strategy to increase productivity? • Does your company look to gain a competitive edge? • If you could improve your mobile employees productivity by 1 hour per

day, how would that impact your business?

• Does your company have an established wireless solution/ strategy? – If so, how do your mobile employees currently communicate? – If not, how many employees spend at least 25% of their time out of

the office or away from their desk? How do you communicate today with your customers and vendors?

– What functionality is most important to your mobile employees?• How does your company differentiate itself from your competition? Can

mobile technology enhance these differentiators, perhaps enhance your competitive edge?

Prospecting Questions to Uncover BlackBerry Prospecting Questions to Uncover BlackBerry opportunities..opportunities..

• Does your company use email for business communication? – If so, what type of email platform do you use? Microsoft/Outlook?

Lotus/Domino? Novel/GroupWise? IMAP/POP3?– How much time would you estimate is spent on "catching up" on

emails that arrived while employees were away from their desk?– How do employees access email while out of the office or away from

their desk?

• What computer applications would be useful to access while away from their PC? How much more productive would this make them?

• How important is it for your business to respond quickly to your customers needs?

• Rate how important these factor would be to your business (see know your audience slide)?

• Would improving communication and access to data improve your competitive edge?

Resources….

General Product Information:• Device info: http://www.blackberry.com/products/index.shtml• BlackBerry Enterprise Server (BES) overview:

http://na.blackberry.com/eng/services/server/• BlackBerry Professional Server (BPS) Overview:

http://na.blackberry.com/eng/services/professional/• Small Business Landing page: http://na.blackberry.com/eng/solutions/types/small/

Device Training:

• AT&T device tutorials : http://www.wireless.att.com/support/interactive-tutorials.do • BlackBerry 101 interactive video instruction:

http://na.blackberry.com/eng/support/blackberry101/• BlackBerry tips and tricks: http://na.blackberry.com/eng/support/blackberry101/tips/

Resources…..

• SALES tools/ links:

• Compare solutions here: http://na.blackberry.com/eng/services/professional/#tab_tab_compare

• BlackBerry Enterprise Server (BES) trial: http://www.blackberry.net/select/server/v41_trial.shtml

• BPS Professional Express (free 1 user download expires mid 2008): http://na.blackberry.com/eng/services/server/offers/professional_express.jsp

• 3rd party Approved Applications/ alliance partners: http://na.blackberry.com/eng/solutions/

• Customer success stories: http://na.blackberry.com/eng/newsroom/success/• Get the FACTS - 3rd party studies on wireless solutions. A must read for customers

and sellers unsure of the differences between platforms: http://www.blackberry.com/select/get_the_facts/index.shtml

• Ipsos Reid Report: Analyzing the ROI of a BlackBerry Deployment, 2007: http://www.blackberry.com/downloads/wes_presentation/Analyzing_ROI_of_a_BlackBerry_Deployment-2007.pdf

• The BlackBerry ROI Calculator• http://www.blackberry.com/downloads/wes_presentation/

BlackBerry_ROI_Calculator_2007.xls

BlackBerry

Customer Success http://na.blackberry.com/eng/newsroom/success

Straight from the customer

Challenges:• Lawyers spending less time in the office and becoming

more dependent on mobile communication and access• Inefficient use of time while mobile impacting billable hours

and productivity• Inability to update time and billing system while on the road

Solution:• Deployed BlackBerry Enterprise Solution to employees • Remote document access, Third party integration to

iManage Time and Billing, Spell Checking

Results:• Improved productivity and efficiency through remote

document and data access• Increased productivity means more billable hours, potential

of $40,000/month added revenue for 500 lawyers• Simplified administration for time and billing

Success Story:Legal vertical

“The productivity enhancements that we’ve

gained have been significant. We achieved those very early on in the process of getting people the mobility, connectivity, and accessibility that they

need. The return on investment has skyrocketed.”

“Client Service is the holy grail. Being able to

respond to clients on-the-go is very important to

increasing billable hours.”

Straight from the customer

Challenges:Project managers travel throughout the year managing the company’s

construction projects. With that much time on the road, they were frustrated with carrying laptops – which were heavy, expensive to replace and require a network connection to login for email

They wanted to offer busy project managers a more productive way of

staying on top of daily communications on-the-go

Solution: BlackBerry Enterprise solution for email, calendar

Results:• Decision-making from the Road: Project managers are able to make

time-sensitive decisions because BlackBerry devices improve their response time and keep projects on time and on budget

• Improved Productivity: Relying on BlackBerry devices saves up to three hours a day that was once needed to catch up on communications at the end of day • Reduced Need for Laptops: Ridding themselves of laptops has made traveling less tiring and far less stressful

Success Story: Construction vertical

“With my BlackBerry device, I can respond to the email immediately whether I’m at an airport or on the side of the road. It makes me work smarter, not harder.”

Diana Blocherer Project Manager |

Straight from the customer

Challenges:• Running a small, family business means being instantly

accessible to clients and being able to quickly resolve their problems

• Company Vice President, Joe Jones, found his cell phone was not enough to manage his clients’ needs and laptops required access to Wi-Fi® hotspots or network connections

• Jones and his business partner, his father, decided they needed to communicate by email to answer clients on-the-spot and offer the appearance of never being offline

Solution: BlackBerry Internet Service

Results:• Better Customer Service: Small business appears to never be out

of touch and always fully attentive to their clients’ needs • Production keeps flowing, even when people are out of the office or

don’t have laptops with them • Improved Productivity: Company leaders save two hours per day by

being able to manage their time better and prioritize responses

Success Story: Multi Media – Professional Services

“I’d say it’s saving me two hours a day in time and helps me balance my work with my personal life, because it’s more efficient to send an email than spend 30 minutes on the phone,”

Joe Jones Vice President |