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BLACKBOOKBlackBook Magazine and BlackBookmag.com
Media Kit 2015
About—Magazine
BlackBook is known and respected as a global arts and culture
media brand. A producer of award winning content, BlackBook
was founded in 1996. This year BlackBook was reacquired by
the original founder and an experienced team, and relaunched
as BBook.com, BlackBook Magazine (biannual print edition
launched in spring 2015), and an up-market content producer
of integrated campaigns for our clients. The approximately
200 page issue is the first with the magazine’s new luxurious,
oversized, format—with a renewed focus on high-aesthetic
celebrity portraiture and fashion photography, and a timeless,
intellectual approach to the examination and critique of arts and
culture—a historical document and coffee table magazine.
Circulation: 100,000
All major U.S. markets and newsstands
Major U.S. Airports
BlackBook subscriber base
Boutique hotels in key U.S. markets
Specialty retail locations across the country
VIP mailing list
THIS IS NOWTHAT WAS THEN
X X B L AC K B O O K A P R I L 20 15 A P R I L 20 15 B L AC K B O O K X X
The Pope That Changed the World
F E AT U R E
By Ja m e s C a r r o l l
THIS HUMBLE JESUIT’S RADICAL APPROACH IS SHAKING UP
CONSERVATIVES, LIBERALS, PROGRESSIVES, AND THE ENTIRE
WORLD. IN SO DOING, HE HAS RENEWED THE CATHOLIC
CHURCH, TURNING IT INTO ONE OF THE MOST INFLUENTIAL
FORCES IN THE STRUGGLE AGAINST POVERTY, ENVIRONMENTAL
DEGRADATION, AND SOCIAL INJUSTICE.
THE BROADER MEANING OF FRANCIS I
S P R I N G 20 15 B L AC K B O O K 9998 B L AC K B O O K S P R I N G 20 15
FAC E T O FAC E
A r t wo r k by S a n d r o Ko p p
TILDA SWINTON
VS. CHUCK CLOSE
The Oscar-winning actor and celebrated
artist on creating art, making black
ragdolls for Oprah, and why there’s no formula for getting
life right.
1 64 B L AC K B O O K S P R I N G 20 15
ON THE EVENING of June 19, 2011, I received an email from prolifi c emailer James Franco:
“Gus Van Sant and I read your piece in today’s NYT Magazine. Has any-one optioned the rights to that story?
Peace.”If any actor is crazy enough — or interested in sexual identity enough — to try to make a movie about an ex-gay pastor living in Wyoming, it’s proba-bly the sexually ambiguous Franco, who has said “I’m … gay in my life up to the point of intercourse,” and “I like that it’s so hard to defi ne me.”
I Am Michael, the resulting fi lm by fi rst-time director Justin Kelly — who also wrote the script — premiered at Sundance in January, and it is, in many ways, a reverse coming out story. It tells the complicated life story of Michael Glatze, an old friend and colleague of mine whose outspoken advocacy inspired a generation of gay youth before he rejected his homo-
HOW TO WORK WITH JAMES
FRANCO
FAC E T O FAC E
The megastar, multi-hyphenate actor just blew Sundance away with his turn in I Am Michael , a film by first-time director Justin Kelly. For BlackBook , Benoit Denizet-Lewis,
the writer of the magazine story that inspired the film, interviews the pair about their creative process.
P h o t o s by E r i c R ay D av i d s o n S t yl i n g by R a c h e l P i n c u s
S P R I N G 20 15 B L AC K B O O K 1 65
About—BBook.com
What to do and know right now!
Reach +25mm monthly uniques
through custom digital programs
created by BlackBook
BLACKBOOK FACTS
A legacy brand established in 40+
countries—a cultural curator, editor,
aesthete, content expert / influencer in
the high end arts, culture, entertainment,
fashion, and lifestyle categories.
BlackBook has received accolades for its
edgy vernacular, imagery, and well written
editorial. The new BlackBook captures
the spirit and voice that is the ongoing
conversation of the digital age; an interactive
dialogue between BlackBook and its users.
6:25Average Timeon Site
28Average Age
$112KAverage HHI
84%21+ in USA
1,500,000MonthlyUniques
500,000Social MediaFollowers
100,000Print Circulation
150,000Monthly VideoViews
Audience
BlackBook’s audience is comprised of
fashion forward, intensely culturally
engaged consumers who express their
personality through the very latest—
whether it is cultural opinion, essay, review
or news, film, the arts, food, nightlife,
fashion, celebrity, social media, and more.
MALE47%
FEMALE53%
35-4424%
25-3441%
18-2435%
96%TRAVEL 2X/YEAR
OR MORE
55% HAVE HHI OVER $75K
40% HAVE HHI OVER $100K
83%DINE OUT 3X/WEEK
76%INTEREST IN ART
74%SHOP AT DESIGNERSTORES 3X/MONTH
94%COLLEGE
EDUCATED
AGE
M/F
Channels
CULTURE – Exploring the biggest and freshest artists
and happenings, plus deep insider coverage in the
worlds of film, music, TV, and books;
a continuous, unending topical conversation.
FASHION & STYLE –Trends, service, and photograph-
ic pieces for the latest in fashion, beauty, and design.
NEWS & OPINION – Forward cultural observation
and POV.
VIDEO – Editorial and integrated campaigns featuring
today’s biggest cutting edge and important brands.
Coverage of all categories and personalities in profiles
and short films.
CITY GUIDES – 40 countries, 50,000+ listings, one
of the leading curated custom guides for sixteen
years. Plus features on nightlife, travel, and home
entertaining.
PARTIES & CELEBRITY – Unique daily perspectives
on modern celebrity culture.
BLACKLIST – Cultural guide to what to do right now
geo-targeted to the city you’re in. Covering film, art,
music, tv, books, and nightlife.
BELSTAFF
BlackBook filmed four
influential “Belstaff
Women,” and hosted an
A-List party for 150 guests
to debut the films.
Brand Integrations
OMEGA
Covering the relaunch
of the Dark Side of the
Moon Speedmaster, we
scaled this promo video
to over 15MM uniques
through the Largetail
Network.
COLE HAAN
Focusing on women with
a historical legacy,
BlackBook’s four part
video series generated
over 200k views on
YouTube.
CHANEL—BLACKLIST
BlackBook’s dedicated
email, out weekly to
over 300,000 influential
subscribers.
bbook.com/sponsored
Brand Integrations
bbook.com/sponsored
EVENTS
BlackBook magazine launch
event sponsored by Cole Haan;
guests included celebrities,
NYC socials, press, and leaders
in the arts and creative
communities. BlackBook is
known internationally for its
custom curated events and
experiential programs.
COLE HAAN
Six page editorial feature
on James Marshall about his
Cole Haan collaboration—
The American Dream video
series.
COACH
Four-part native editorial
influencer features with
full product integration.
Additional social media
push from the influencers
on all their social
channels.
HP SPROUT
BlackBook collaborated with
HP Sprout for the full creation
of the biannual magazine.
Features including Making of
the Cover, four-page artist
series creating art on Sprout,
as well as a three-page feature
“Empty Your Pockets” with
Andy Spade, Prabal Gurung,
and Marcus Samuelsson.
BFA / Parties & Celebrity (Special Integrated Section)
An exclusive partnership where for the first time, a top
international celebrity wire service is creating a consumer-
facing editorial property, and it’s with BlackBook.
Content will include coverage of high star-power events
and happenings tied to key news cycles, as well as
retrospective pieces focused on individual bold-faced
names and personalities, e.g. “The Best Scarlett Johansson
Red Carpet Moments,” and “The Most Memorable Scenes
from Oscar Night.”
Through BlackBook’s partners on the Largetail Network,
this program will reach a minimum of 20MM unique users.
BlackBook’s unique voice and POV will feature custom
client marketing initiatives and integrated campaigns
through the lens of the best celebrity, parties, looks,
styles, trends, and “of the moment,” with access to Twitter,
Instagram, and client social media.
Contact Hunter Hill to align your brand with this unique
integrated channel.
For the first time ever a top international celebrity wire service is creating a consumer-facing, editorial property—and this property will be available for sponsorship and integrated editorial collaboration with select brands. Content will include well edited coverage of high star-power events edited coverage of high star-power events and happenings tied to key news cycles, as well as broad ranging retrospective pieces focused on individual bold face name personalities. (Eg. “The Best ScarletJohanssonRed Carpet Moments Through the Years” Eg. “The Most Memorable Scenes From Oscars Night Over The Year”)Scenes From Oscars Night Over The Year”)
Through BlackBook’s partners on the Large Tail Network, this program will reach a minimum 20 million unique users per month and is available for sponsorship at a competitive CPM.
20M monthly unique visitors.
For advertising, special ad units, sponsorships, and white label guides, contact [email protected]
BlackBook/BFAPRODUCT RATE
HOMEPAGE $500/DAYLANDING PAGE $500/DAY
AUDIENCE AMPLIFICATION $20/CPM
SECTION TAKEOVER $2,000/DAY
Guides (Special Integrated Section)
The famous BlackBook City Guides: 50 cities, 40
countries, 50,000 listings, known worldwide for
our curated editor selections, customization, and
smart, insider tone. Available for clients’ full guide
sponsorship, single or multiple cities, GEO targeted
to client regions, local and/or international
marketing initiatives, and integrated campaigns.
Through our partner network our guides will reach
over 20mm unique and influential users monthly.
Can be white labeled.
PRODUCT RATE
HOMEPAGE $500/DAYLANDING PAGE $500/DAY
AUDIENCE AMPLIFICATION $20/CPM
SECTION TAKEOVER $2,000/DAY
Your Brand Here Custom Unit Inside Guide Placement
Custom Units DIGITAL GATEFOLD
Custom unit displayed above the fold. Full
browser page in size. Can include custom
content and/or pre-roll.
YOUTUBE PRE-ROLL
Take your videos and custom content
to the next level with YouTube Pre-Roll
Seeding.
INTERSTITIAL
Custom overlay unit, displayed upon site
entry. Can include pre-roll.
BILLBOARD
Rich Media unit with video, ecommerce,
and custom content integrations.
White Label Content
Blackbook creates custom white label content for clients,
including: guides, parties & celebrity with BFA from around
the globe, video, mobile, social, and experiential.
MASTERCARD - CUSTOM GUIDES - LOVE THIS CITY
BlackBook curated, wrote, and edited a 12-month program
for white labeled city guides owned by MasterCard for their
“Love This City” guides for key U.S. Markets. http://www.
lovethiscity.com/
COINTREAU 6-PART VIDEO SERIES WITH AMPLIFICATION
A 6-part Cointreau video series, shot and produced by
BlackBook. Hosted by select Cointreau brand ambassadors,
the short films capture the spirit of the brand for fall/winter
2014, and were owned and distributed on Cointreau’s site.
Amplification Network
Our advertisers reach up to 25MM+ Uniques per Month
across 70 of the best sites for the cultured consumer.
OUR MODEL
Targeted planning
Curated network of sites
Highly engaged users
Focus on high impact, custom units
Editorial and social integrations
Custom branded content
BLACKBOOK
Examples of Partner SitesFull list available upon request.
Rate Card
BFA CUSTOM WIDGET
Price Upon Request
Widget skin and IAB units,
100% SOV in section
Can include Twitter or Instagram feed.
GUIDES CUSTOM WIDGET
Price Upon Request
Widget skin and IAB units,
100% SOV in section
DIGITAL GATEFOLD
Price Upon Request
970x560 (expanded),
970x250 (leave-behind)
Video Optional
INTERSTITIAL
$60 CPM
Pre-/interstitial unit
May contain video preroll
PRINT PRODUCTION RATES:
GATEFOLD COVER: $10,420
(4 pgs, includes plates,
presswork, ink
100#paper, postage)
INSIDE GATEFOLD: $13,220
(4 pgs, includes extra form,
binding charges)
MAGAZINE PRICE BBOOK.COM PRICE
PAGE $16,000 970 X 250 $15 CPM
SPREAD $28,000 728 X 90 $12.5 CPM
COVER 2/PAGE 1 $33,600 300 X 600 $15 CPM
COVER GATEFOLD $67,200 300 X 250 $12.5 CPMPRODUCTION NOT INCLUDED
COVER 4 $35,000 VIDEO PRE-ROLL $40 CPM
SCENT STRIP PRICE UPON REQUEST YOUTUBE PRICE UPON REQUEST
CUSTOM INSERT PRICE UPON REQUEST
BARNDOOR PRICE UPON REQUEST
Print Advertising Specifications
Please note that the type area is a guide to
ensure that no content runs the risk of being
lost or trimmed during production. If
elements are placed outside this area, it is
at the advertiser’s own risk.
ONLY PASS4PRESS PPA STANDARD PDF FILES AREACCEPTED. PASS4PRESS COMPATIBLE PDF FILESSHOULD CONFORM TO THE FOLLOWINGSTANDARDS:PDF Version 1.3 or higher and acrobat 3.0 compatibleFiles must not contain any non-flattened transparent elements. Files must only contain elements, and be composite of CMYK color space. eg. RGB, LAB, Spot color will result in an unprintable file All images should be 300dpi at the printed size for best quality Files must contain crop marks set to the correcttrim area Pseudo fonts such as italics or bolds must not be used in QuarkXpress documents Combined color density should not exceed 300% All fonts must be embedded and subset
COLORBlackbook has specific color profiles enabling us to keep quality at its highest. You should receive with this document two .sit files, (if not please contact the advertising dept.) which contains several profiles. These should be given to your repro house, who should convert all images before retouching them and use the appropriate proof setting. If your repro house has GMG Epson, proofing use the GMG Epson image and proofing settings. In all other cases please us the Dupont DP10G settings.
HARD COPY PROOFSAll digital files must be accompanied by proof, the publishing company will not take responsibility for the printed results of files supplied without proofs.Proofs must be generated from the PDF supplied and not any other version of the file. We require 100% of final size, customer approved color digital chromalin.
FLIGHTCHECKINGAll files content remains the responsibility of the sender therefore content of digital files must be verified before transmission. All files should be run through a flightchecking application to ensurefile and color integrity.
FILE DELIVERY & TRANSFER METHODSMedia must be write protected and contain only the file required for each advertisement. File names should include: Advertiser, Publication, Issue.
Bleed: 9.25 x 11.125"(235 x 283mm)
Trim: 9x 10.875"(229 x 276mm)
Type: 8 x 10"
Bleed: 18.25 x 11.125"
Trim: 18 x 10.875"
Type: 17 x 10"
DPS
FULL PAGE
