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T H E M A G A Z I N E F O R M A R K E T I N G S T R A T E G I S T S

APRIL 12, 2010 WWW.BTOBONLINE.COM A Crain Communications Inc. publication

Program: Emerson Process ExpertsWhy we chose it: If there were a lifetime achievementaward for b-to-b social media marketing, Emerson Pro-cess Experts would be in the Hall of Fame. Jim Cahillstarted this blog in early 2006, when few people evenknew what a blog was. He’s kept at it over the years, ad-hering to a rigorous update schedule and adding newfeatures like a Twitter feed and Flickr photo gallery asthose platforms became available. Emerson Process Ex-perts is notable for its singularity. In a market in whichfew competitors have adopted any form of socialmedia at all, Cahill has been years ahead of hiscompetitors. His topics are the kind of meat-and-pota-toes technology discussions that matter to Emersoncustomers. These people don’t make many buying de-cisions, but when they do make them, the price tagsare in the millions of dollars. And thanks to Jim Cahill,when they go to Google to look for “Process Control,”Emerson is right there at the top.

BlogEmerson Process

ManagementEmerson Process Experts Named

Best Corporate Blog BtoB MagazineSocial Media Awards 2010